Integrated Market Award
ARMSTRONG COMMERCIAL PRODUCTS GROUPS RECEIVE
Commercial Ceilings/Commercial Flooring Honored
The Armstrong Commercial Ceiling and Commercial Flooring Groups have received the first Integrated Marketing Award presented by McGraw-Hill Construction. McGraw-Hill Construction publishes such magazines as Architectural Record and Engineering News Record.
According to McGraw-Hill, integrated marketing is defined as "a strategic business process used to plan, develop, execute and evaluate coordinated, measurable brand communications programs over time with buyers, prospects and other targeted relevant external and internal audiences."
Based on that definition, McGraw-Hill, working in conjunction with the marketing consulting firm of Goodman & Company of New York City, examined the different channels that companies use to reach the construction industry. Based on those evaluations, it recognized Armstrong as one of the companies that best followed an integrated strategy.
In addition to Armstrong, other companies honored with the award include PPG glass, EFCO windows, LM Scofield concrete products, and C/S Group wall panels and wallcoverings.
Armstrong Program Anchored in Brand’s Promise
McGraw-Hill noted that the Armstrong program "is tied together through a unifying creative buying concept anchored in the brand’s promise, and presented in a highly recognizable, unique and consistent look."
Armstrong World Industries, Inc., a subsidiary of Armstrong Holdings, Inc., is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2003, net sales totaled more than $3.0 billion. Founded in 1860 and based in Lancaster, PA, Armstrong has 50 plants in 15 countries and nearly 16,500 employees worldwide.
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