Armstrong participated in ACETECH 2008 in India’s City of Dreams – Mumbai (6th - 9th November 2008), India’s Silicon Valley – Bengaluru (28th - 30th November 2008), and India’s Capital – Delhi (19th - 21st December 2008).

The ECONOMIC TIMES ACETECH, is the largest exhibition in the country ever held on Architecture, Construction, Engineering and Building Materials, exhibiting over 5000 brands across 16 categories.

The objective for participation in ACETECH was to showcase Armstrong's strength in flooring systems and to exhibit new products in ceilings systems as well.

Lay-out of the Armstrong Stand: Armstrong had taken a floor space of 10 mtrs X 10mtrs and a stall height of 3 mtrs to effectively showcase the products. The stall design was based on the concept of 'Theme Rooms'. Five theme rooms were created for different industry segments - Retail, Hospital & Health Care, Residential, Recreational and Modern workspace.

The new products on display included the following:

Ceilings - Open Cell Ceilings, Curved Ceilings, Optra Concealed Edge ceilings & Tech Zone Ceiling panels, Optra Acoustical Wall panels.

Floorings – New range of Vinyl Sheet – Accolade, new range of Luxuy Vinyl planks and tiles (Rhino Range), Hardwood Floorings – Beverley Hills, Century Farm and Premier Performance and Linoleum, Laminate floors – Grand Illusions and Endura.