PRESS ROOM

School Pride on NBC Features Armstrong

LANCASTER, PA– Armstrong Commercial Flooring donated floor products to a new reality television show called “School Pride” debuting on NBC this Friday, October 15, at 8 p.m EST/7 p.m Central.

“School Pride” tells the story of communities coming together to renovate their aging and neglected public schools.  Cameras followed students, teachers, parents and community members as they rolled up their sleeves and rebuilt their schools.

“Being a part of ‘School Pride’ was an easy decision for us,” said VP of Armstrong Commercial Flooring Dominic Rice. “Armstrong manufactures a wide selection of flooring products that perform well in schools and educational facilities so this was a very natural fit for us. We knew we would have a flooring product to meet the needs of the schools being renovated.  We believe wholeheartedly that schools are a worthwhile investment and are very proud of our participation in this endeavor.”

The premiere episode airing this week will highlight the triumph of Enterprise Middle School in Compton, CA.  The episode will feature Migrations® BioBased Tile® with BioStride® from Armstrong Commercial Flooring.

Migrations BioBased Tile or BBT is a revolutionary flooring that uses a patent-pending polymer, BioStride, made with rapidly renewable resources. Migrations BBT addresses the most-used category of resilient flooring—composition tile—by providing the market with a product offering enhanced durability at an affordable price point. 

“School Pride” is executive produced by Cheryl Hines ("Curb Your Enthusiasm") and Denise Cramsey ("Extreme Makeover: Home Edition" and "True Beauty"). The schools and communities highlighted in the series include Enterprise Middle School in Compton, California; Lanier Elementary School in Baton Rouge, Louisiana; Kingston Springs Elementary in Nashville, Tennessee; Communication and Media Arts High School in Detroit, Michigan; Hollenbeck Middle School in Los Angeles, California, Needles High School in Needles, California; and Los Angeles Center for Enriched Studies in Los Angeles, California. “School Pride” is produced by Horizon Alternative Television.

For more about Armstrong’s participation in “School Pride”:

Armstrong Foundation: http://www.armstrongfoundation.com/

Facebook: http://www.facebook.com  [search “Armstrong For Education”]

Twitter: http://twitter.com/Armstrong4Edu

Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2009, Armstrong's consolidated net sales totaled approximately $2.8 billion. Based in Lancaster, Pa., Armstrong operates 36 plants in nine countries and has approximately 10,600 employees worldwide. For more information, visit www.armstrong.com. 

News contact: Michele Zelman mjzelman@armstrong.com phone: 718-859-6766