|Downtown Elementary School
Little Toby Murray hopped onto a trolley in downtown Memphis, TN with dozens of other students and adult guides. The kids
embarked on an up front and personal tour to see the variety of ways Memphians earn a living. At the end of the trip, Toby
and the other children were asked, “So, what do you want to be when you grow up?” Armed with their new perspective on occupations,
and with crayons and paper in hand, the children drew their career dreams in a special workshop. Their handiwork can be seen
in the first floor entrance rotunda of the Downtown Elementary School. The theme: Working in Downtown Memphis. The artistic
medium: Standard EXCELON® Imperial® Texture vinyl composition tile (VCT).
Professional artist Lurlynn Franklin adapted the drawings into executable art. Her design features a circular mural depicting
people dressed for work, using a variety of trade tools ranging from artist palettes to chemist beakers. David Goldwasser,
a visual media specialist from Inertia Visual Media, scanned the artwork to create a vector design, turning artwork into architectural
concept. From that point, Memphis architectural firm Looney, Ricks, Kiss managed the architectural specifications. Imperial®
Texture was selected because it is economical, durable, and offers an extensive color selection.
Looney, Ricks, Kiss interior designer Sandy Tinker says. “There are so many colors to work with in the Armstrong Imperial®
Texture tile collection that it was easy to find the right colors and truly represent what the children were seeing. The colors
work well with each other, creating an integrated look across the medallion that extends to the rest of rotunda and then down
the hallways.” Over two dozen colors of Imperial® Texture are used. Bright and vivid colors such as Pomegranate Red, Caribbean
Blue and Lemon Yellow bring to life a school teacher’s sweater, a policeman’s uniform and a fireman’s gear. “The VCT is very
cost effective and durable, so it represents a good value for the school over its lifetime,” adds Tinker.
Most importantly for this job, Imperial® Texture is easy to cut and install. The medallion required precision custom cutting, executed by Waterjet Works! of Dallas, TX. “We
knew we wouldn’t have any problem cutting the floor, so our real excitement came from being involved with such a worthwhile
project,” says Philip Einsohn, president of Waterjet Works! “As long as the specifications are tight, we can precision cut
practically any design specified for Armstrong VCT with no problem. The tile is always consistent, square, smooth and within
specifications, which makes our job easier. When the specs are good, the cutting is precise, and the instructions specific,
designers can create the most intricate custom insets with confidence that the installer will fulfill their vision,” concludes
After the floor tiles were cut, every piece was meticulously labeled and face-taped together with low tack tape into 12 in.
x 12 in. squares. An installation key map with numbers, letters and arrows was prepared by Waterjet Works! to guide the installers
where to place every piece. The plans included instructions where to place each carton of tile so that the contents corresponded
to the nearest proximity inset.
The process that began with kids’ drawings and ended with the spectacular custom flooring inset was the direct result of enthusiastic
coordination between public and private industry. Participants included the Memphis City Schools in collaboration with the
Public Art in Public Schools Program of the UrbanArt Commission, the Center for Arts Education, formerly affiliated with the
Greater Memphis Arts Council, and Storage USA. Danita Beck, who is project manager for the UrbanArt Commission, is full of
praise for all the parties involved. “It represents an overwhelming team effort. It was so successful, we’d like to do more
projects like this in the future.”
Students slated to attend the new Downtown Elementary School were on hand for the official unveiling in October 2002. The
parties who brought the Downtown Elementary School from concept to reality were overwhelmed to see the reaction from excited
students as they recognized their artwork. Today, Toby still breaks into a big smile and points to his handiwork on the floor.
Long after he graduates, and even when his children are of school age, the installation should still look terrific.