Creating a meaningful shopping experience
Commercial Flooring Design - Quarterly Trends Report
|Reclaimed wood from a school was reassembled for the floor of the sales area.
Consumers are seeking a deeper, more meaningful experience when they shop. There is a strong desire for personal service,
sense of community, storytelling, ease of shopping and fun. The experience of the environment and how it makes us feel is
just as important as the products we are buying.
The Nike Running Store in the Flatiron Building in NYC used reclaimed materials from colleges and high schools to create a
unique space that speaks to the running community. The entire shopping experience is personalized from the Nike + Innovation
wall that lets you see your running prowess compared to your friends, to the passionate sales people who are just as fanatic
about running as you are.
The floor was reclaimed from an old high school gym, and helps to create a unique look and feel to the space. The character
and distressing of the wood helps to hide wear and tear in high traffic areas that are common in retail settings. Armstrong’s
Natural Creations Luxury Vinyl Tile line has many rustic designs with reclaimed character that can help you create a unique experience like this one, with the
clean ability of resilient flooring.
Nike Running Flatiron Store, NYC
Recycled benches from a school gym serve as seating on the sales floor.