New Linoleum PUR


When Life Gets Messy – There is Linoleum with PUR
Armstrong sets a new standard: Linoleum PUR Eco System is here!

It’s crystal clear. A PUR surface coating is the most economical thing you can do for your linoleum flooring. Your flooring maintains its natural beauty and intensity while you benefit from all the cleaning advantages associated with vinyl flooring:
  • No consolidation treatment required
  • As easy to clean as vinyl flooring
  • up to 30 % cost saving on maintenance
  • Natural and durable


Linoleum with a PUR coating is extremely easy to care for; it saves water, cuts down on cleaning agents and is more environmentally sound and durable than ever before. As a result, you can reduce cleaning costs by up to 30 % compared to conventional linoleum. The economics are clear – PUR protects your linoleum and you still have a natural product that offers endless design possibilities.

„Armstrong DLW Linoleum is produced largely from renewable raw materials. In accordance with the eco audit, linoleum can be highly recommended from a sustainability point of view.

This statement applies particularly to linoleum PUR as its surface finish considerably reduces the consumption of water, electric and cleaning agents throughout its life time.“

(Prof. Dipl.-Ing. Manfred Hegger,
Darmstadt Technical University,
Department of Architecture Energy
Efficient Building Design Unit)

Linoleum is the proven natural flooring solution. It has been used for over 100 years due to its high quality, warmth, attractive colour palette and ecologically friendly status. Today, as we become more environmentally aware, linoleum is more popular than ever. The new PUR Eco System makes linoleum even more user friendly as it reduces costs and conserves resources.

Linoleum has a pleasant but unmistakable odour due to the natural materials it contains. Linoleum PUR offers a breath of fresh air as the surface coating considerably reduces this typical linoleum smell.

As Attractive as Ever and More Economical than Before.