DLW Linoleum ‘Made in Germany’

Manufacturing of DLW Linoleum

Today products with the Made in Germany label are in high demand globally. Consumers all over the world associate quality, hard work and an innovative spirit with German companies. High-quality products and services, excellent service and prompt implementation are strengths that are highly valued internationally.

Armstrong is Germany’s only manufacturer of high-quality linoleum, which is produced under the tradition-rich DLW brand. 127 years ago, the first linoleum plant was established in the northern German town of Delmenhorst. Since then, linoleum flooring has been made there at the highest technical level. Armstrong has also retained parts of its administration, sales and marketing as well as technical and customer service in Germany. Committed to tradition and quality, Armstrong will continue to rely on the Made in Germany label well into the future.

Selecting a manufacturer that operates in the middle of Europe can drastically reduce environmental impacts by shortening transportation distances. Due to its natural composition of organic and mineral raw materials, linoleum is inherently a model ecological product.

Origin of the Made in Germany label

The origin of the Made in Germany label, which over time became synonymous with quality, can be traced to the end of the 19th century. At that time, Great Britain introduced a labeling requirement for imported products in order to protect itself from supposed lesser quality imitations. Since the quality of German products was good, often even better than the local ones, the designation later developed into a kind of quality seal.

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