To respect the dignity and inherent rights of the individual human being in all dealings with people.

To maintain high moral and ethical standards and to reflect honesty, integrity, reliability and forthrightness in all relationships.

To reflect the tenets of good taste and common courtesy in all attitudes, words and deeds.

To serve fairly and in proper balance the interests of all groups associated with the business—customers, stockholders, employees, suppliers, community neighbors, government and the general public.