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Armstrong Flooring Hosts Design Council

July 29, 2011 3:47 pm    Posted by Jeanette McCuaig    off

Following flooring design trends is how we stay on top of what’s happening in the flooring industry. When we know what’s “hot” in the southwest and other regions of North America, we can then begin to design the floors that homeowners may be looking for.

This year, we introduced the Design Council event, where we invite flooring experts to visit our headquarters in Lancaster, PA, to review flooring design trends for similarities and differences by region.

At our recent Design Council meeting last week, six leaders from builder and property management groups all over the U.S. met with us to share their thoughts about the design trends they’re seeing. On the builder side were associates who help home buyers find flooring when they’re building a new home. On the property management side were associates who decide what flooring options will be sold for apartments and military housing. These industry experts came prepared to share their insights on trends and regional differences and provide feedback on our floors related to their markets.

During the council meeting, we reviewed new design concepts for vinyl sheet, luxury vinyl tile, laminate and hardwood floors, and shared our design process with the group.

Two key points that we learned from the group were:

• Flooring options are chosen to coordinate with cabinets.

• Consumers are moving away from carpet to using hard surface floors, even in bedrooms.

This Design Council helped confirm that we’re on the right track with our design concepts. Sharing ideas with other designers and industry leaders is one important way we know we’re creating the floors that you may want for your home! Check back with us later for a more in-depth look at regional trends.

Design Council Participants (L-R): Howard Montgomery, Sara Babinski, Keith Ziegler, Chris Evans, Laura Modica, Patricia Cotoia, Ashley Breboeck, Robin Everson, Susan Knowles, Jeanette McCuaig and Rodrigo Sosa

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