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Fresh New Stone Looks for Alterna

August 12, 2011 4:55 pm    Posted by Jeanette McCuaig    Comments (4)

We’re excited to announce we’ve just introduced a new collection to our Alterna luxury vinyl tile products!

Our original Alterna collection was designed to capture the timeless look of natural stone and ceramic tile, while providing a warm, soft feel underfoot. These floors also offer strong textures that vary subtly from tile to tile.


With our brand new line called Alterna Reserve, we’ve maintained all the features of Alterna, but added more dramatic, high-end stone visuals. We’ve also added even more texture variations from tile to tile. If you’re looking for a unique floor that makes a high impact, then you’ll want to explore the Alterna Reserve collection.

This collection includes three patterns.

Moselle Valley is a slate with a gorgeous blend of organic colors and clefts. It’s offered in four colors. My favorite is Forest Green/Copper. It’s a deep rich color with a blend of green, rust, brown and beige. It could match many color schemes in today’s homes.

• The Spanish name for quartz is Cuarzo. Inspired by beautiful quartz stone, Cuarzo adds a glimmer of crystallized veining. This pattern is also offered in four colors.

Classico Travertine inspired the original idea for this new collection. The design team wanted to offer more variation in a travertine stone, so a new innovative process evolved for all three new designs. Classico Travertine replicates the color and texture variation of stone quarried directly from the earth.

The best way to understand the impact an Alterna Reserve floor will offer your home is in a photo. You can see room scenes with Alterna Reserve on our website or at our display at your local retailer. Trust me, seeing really is believing! Watch my video to learn more!

DESIGN TIP: If you want to give your room a more unique look, install any of the Alterna designs in a staggered or diagonal design.

DESIGN TIP: For the look of ceramic tile or stone, the best way to install this product is grouted. The product catalog offers suggested grout colors for each color.