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New Performance Plus Hardwood

March 30, 2012 1:37 pm    Posted by jamie    off

Hardwood Floors with Active Households

Hardwood has always been a popular flooring choice for many homeowners – and home buyers. We love the look of hardwood. But as durable as hardwoods are, many floors will begin to show the effects of an “active” household over time. You know – the dents, dings and scratches that are the result of everyday living. Some homeowners might not install hardwood for just that reason – or they might install it in a room that doesn’t get a lot of traffic.

If you’re looking for a new hardwood floor, but are concerned about how your hardwood floor will wear over time and/or you have a busy home with kids and pets, I want to introduce you to a brand new hardwood flooring collection from Armstrong called Performance Plus.

One Tough Floor
What makes Performance Plus hardwood floors different from typical hardwood floors is the way they’re manufactured. Performance Plus floors are infused with liquid acrylic, which makes them up to 2.5x harder than untreated hardwood floors in the same species. Harder = more durable. And Performance Plus has a special finish, too, for extra scratch and stain resistance.

Performance Plus in Real Life
While I know all about Performance Plus from my job, I’ve also seen it perform in real-life situations. Both of my sisters have active households. They each have 2 kids and 2 large dogs. And, being the ever-fashionable moms that they are, they typically wear high heeled shoes at home. Recently, they both installed Armstrong Performance Plus hardwood. One has maple; the other birch. Not only are both floors gorgeous, they are both wearing incredibly well in these busy homes. 

Armstrong Lifetime Finish Warranty for Performance Plus

Lifetime Warranty
Armstrong puts flooring through rigorous testing to see how it can withstand the day-to-day abuse that it will take over a lifetime. That’s the other great thing about Performance Plus – the lifetime warranty – it’s the ultimate protection against scratches, scuffs and wear. In fact, our slogan for this floor is “Bring it on”. Performance Plus can handle it. Watch this video to see for yourself why we say Performance Plus is the most durable hardwood floor in the industry.

Jamie Burgess is a Marketing Specialist, focusing on hardwood flooring, and has been with Armstrong for over 10 years. She is a graduate of the University of Michigan, which means most Fall Saturdays you can find her watching college football with her husband and 2 Labrador Retrievers. Her eclectic taste in home décor has her on an endless quest for innovative and unique decorating ideas!

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