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NEW Laminate Floors Feature Reclaimed Wood Looks

May 31, 2013 4:01 pm    Posted by Marcia Fortley    Comments (4)

We’ve just launched the new Architectural Remnants laminate collection – a striking, harmonious mix of vintage and rustic reclaimed wood looks that set a new standard for fine and fashionable living.

I spoke to Sara M. Babinski, Principal Designer for laminate flooring, about this new collection.

Q: What was your inspiration for this collection?Architectural Remnants
A: Armstrong creates laminate floors that aspire to look like high end hardwoods. It was important to capture the right color, texture, and species for the floor to look harmonious and create the look and feel of a vintage floor that stepped right out of the past.

These floors would likely have come from an old church or barn in the countryside, a shuttered city warehouse, or a 20th century antique salvage yard. If you’re looking to be artistic in your decorating, these floors will allow you to be creative, yet practical, and help accentuate a room with depth, color, and texture.

For more from Sara Babinski on the texture design trend, check out an older post, “It’s All About Texture.”

Q: You talk about texture – why is that important?
A: Texture is the new color. Color has long been the first attraction for consumers. It’s often the key factor when buying a floor. But recently texture has come to the forefront as a welcome design enhancement. Architectural RemnantsFor this collection, the texture is all about salvaging textural lumber and/or distressing it. The woods may be raw, may have remnants of paint, or they may be touched by hand with sanding effects, random chatter, or saw marks.

Q: How do these new laminate designs fit into current interior trends?
A: One of the trends I’m seeing is the decorator trend, which is about patterning. For me, that means non-traditional patterning opportunities – on the floor. For instance, floors are featuring wide width planks, random width planks, random length planks, cobblestone pavers, and modular stones. For Architectural Remnants, we’re using random width planks in Woodland Reclaim and wider width planks for a number of other designs in the collection.

Visit your local flooring retailer or home center to see samples of this beautiful – and affordable – new collection!

Marcia Fortley is a category marketing manager at Armstrong with a focus on vinyl sheet and laminate. She loves design, particularly anything mid-century modern or retro, and is addicted to auctions, antique shops, and flea markets. She also enjoys spending time with her husband Brett and their three cats.

Sara Babinski, Principal Designer, has worked with practically every type of flooring, and is currently the lead designer for our hardwood and laminate flooring products. She received a BFA in Illustration and Design from the Ringling College of Art and Design in Sarasota, FL. Born and raised in the beach community of Sagaponack, NY, she looks for inspiration in the textures and colors found in nature.

4 Responses to “NEW Laminate Floors Feature Reclaimed Wood Looks”

  1. Donald says:

    I found this when I was searching for reclaimed wood floors. I love the rustic look and feel of the aged wood, blemishes and all. However, as someone who works in the flooring industry, reclaimed wood flooring is expensive (often more expensive then new wood flooring)! This is looking like a very viable option for me. I imagine you get the same high-durability as other laminate flooring, right? Very cool product!


  2. Cheryl says:

    I am thinking of putting this in my whole unit, that includes kitchen, how does it hold up to water spills and so forth. Also have two dogs.

    • kim says:

      Hi Cheryl!
      I apologize for the delay in responding. Our Customer Service team shared this:

      Laminate flooring is suitable for kitchen installations, as well in homes with pets. If spills do occur, you would want to be sure to wipe them up immediately, as the flooring can become slippery when wet.

      It’s helpful to keep the dog’s nails clipped to help minimize the potential for a problem. While our urethane surfaces are very durable, they may not be impervious to scratching from sharp claws if the nails are not well groomed, and paws kept clean. Like most flooring surfaces, extra caution needs to be exercised when pets are in the home.

      If you have any further questions, please call Customer Service at 1-800-233-3823.

      Thank you,

  3. Termites Brisbane says:

    i love all the designs and laminate floor. feel comfortable as well. Thanks!!!Keep it up!