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Archive for the ‘Decorating Trends’ Category

Before #ThrowbackThursday: The Story of Hazel Dell Brown

June 10, 2014 9:58 am    Posted by NECarl    off

Hazel Dell Brown

You’ve probably seen our Facebook posts for Throwback Thursday. And while we often poke a little fun at the colorful, busy designs depicted in those vintage ads, we have a lot of respect for the designer responsible for those creations. Hazel Dell Brown, the chief interior designer for Armstrong for 36 years between 1921 and 1956, holds a place in our company’s history, and in our hearts.

 

Hazel Dell Brown was a powerful woman for the times. Like many of her generation, Mrs. Brown’s story is a testament to determination. She grew up terribly poor, but was raised by industrious and inventive parents who fostered her love of art. A scholarship enabled her to study at the Pratt Institute in New York.

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How to Use the Pantone 2014 Color of the Year – Radiant Orchid

April 16, 2014 10:16 am    Posted by NECarl    off

Pantone Color of the Year 2014 Radiant Orchid

Radiant Orchid – a vibrant color that is suddenly everywhere – is Pantone’s Color of the Year for 2014. “An enchanting harmony of fuchsia, purple, and pink undertones, Radiant Orchid inspires confidence and emanates joy, love, and health. It is a captivating purple, one that draws you in with its beguiling charm,” says Pantone Executive Director, Leatrice Eiseman. Pantone’s announcement of the Color of the Year is always exciting for those in the fashion, beauty, and home interiors industries – and for homeowners everywhere.

 
Not quite pink and not quite purple, the enigmatic Radiant Orchid is just the thing if you’re looking to enliven a space with a pop of color. We’ve put together a collection of rooms that use Radiant Orchid to bring out the lively, natural beauty of a few of our most popular floors.   more ►

The Rustic Hardwood Flooring Trend

October 14, 2013 3:30 pm    Posted by Kim Lefever    Comments (2)

Today’s homeowners are looking for design ideas that feel authentic and familiar, that are hand-crafted, or that reveal a vintage flair. Rustic hardwood floors fit naturally into this trend – with textured looks and earthy colors that create a warm ambience and a unique feeling of “home”.

Textured Looks

Texture has become the new driver in interior design. It’s all about the stimulation of our senses in home décor – through materials, fabrics, and surfaces that offer visual and tactile interest. Rustic wood floors capture this trend beautifully. If you love the idea of a hardwood floor with an aged look or time-worn patina, explore the options available for hand-scraped hardwoods and distressed hardwoods. more ►

NEW Laminate Floors Feature Reclaimed Wood Looks

May 31, 2013 4:01 pm    Posted by Marcia Fortley    Comments (4)

We’ve just launched the new Architectural Remnants laminate collection – a striking, harmonious mix of vintage and rustic reclaimed wood looks that set a new standard for fine and fashionable living.

I spoke to Sara M. Babinski, Principal Designer for laminate flooring, about this new collection.

Q: What was your inspiration for this collection?Architectural Remnants
A: Armstrong creates laminate floors that aspire to look like high end hardwoods. It was important to capture the right color, texture, and species for the floor to look harmonious and create the look and feel of a vintage floor that stepped right out of the past.

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It’s All About Texture: A Q&A with Principal Designer, Sara Babinski

February 1, 2013 2:10 pm    Posted by Heather Antolik    off

Designers have known it for years, but the texture trend is catching fire with homeowners and we have a feeling it’s here to stay. I sat down with principal flooring designer, Sara Babinski, to find out what makes texture just as important as any other decorating element and how it can really define a space.

HA: Talk to me a little about texture as a design element. x-grain khaki armstrong
I’m seeing it everywhere!

SB: The first thing you have to know about texture is how we create it. We can “do” texture in the print (2D) or on the surface (3D using an embossing technique). We’re seeing a big push towards realism. It’s important to people for things to look as real, and natural as possible. That means a few more knots in a hardwood, or an X-grain (milled look) applied to a laminate, those are the “real” elements that homeowners are wanting.

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Vinyl Flooring Ideas for Starter Homes

October 19, 2012 1:54 pm    Posted by lakeman    Comment (1)

Starter Homes

For many of us – whether we’re single, married, engaged, have kids/don’t have kids – the American dream is still to own our own home. That first home is typically referred to as a “starter home”.  It’s affordable, often small, and may not have many special features, but it’s perfect to begin life as a homeowner.

Buying a starter home is just the beginning of an exciting adventure! After you’ve found the right place, the next step is to make it yours: with your furniture, your décor, and your style.

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A Day in the Life of a Flooring Designer

June 22, 2012 2:00 pm    Posted by sara    off
With this blog post, we’re introducing a new occasional series of posts that describe “a day in the life” of an Armstrong employee who has an impact on the type of floors and related products we offer you. Our first post was created by Sara Babinski, Principal Designer for Armstrong.

Show Day in the Life of an Armstrong Flooring Designer
5:00 a.m. Rise and shine. Check email, shower, and grab a cereal bar, blueberry pomegranate juice and fruit for breakfast.

6:45 Hop in the car. Stop for the daily iced coffee.

7:00 Work begins. Scan emails for importance and dive into my Google Alerts for: color trends, interior design trends and news on the world of hardwood. Review daily email from StyleSight, study more trends.

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Forget the Carpet!

May 11, 2012 4:46 pm    Posted by RDDemackiewicz    off

Armstrong Hard-Surface Flooring

A lot of homeowners – especially long-time homeowners – tend to think of carpet as a comfortable and familiar type of floor covering. It’s been around forever. It’s what they’ve always had and what they’re used to. I ran into this carpet fixation when we lived in North Carolina. My husband and I planned to rip up the carpet to install hardwoods in the living room. Some of our family members couldn’t understand why we didn’t want replace the old carpet with more carpet. These same relatives had the same reaction when we installed laminate flooring in our new house in PA. So, I decided to educate them on why I prefer hard surface flooring.

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Happy Holidays!

December 21, 2011 1:53 pm    Posted by Kim Lefever    off

Happy Holidays for the Floor Board blogging team