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Archive for the ‘Floor Shopping’ Category

Hot New Flooring Trends

November 7, 2014 4:04 pm    Posted by NECarl    off

Global Reclaim LaminateWhat are the hottest new trends in flooring? In this post, we’re going to talk about a few of the latest. The first is mixed species wood looks, laminate floors that mix different species together into attractive and rustic looks. Second is wide plank flooring, a look that can be achieved with laminate, hardwood, and luxury vinyl. And last, there is reclaimed wood – flooring that embodies the look of wood salvaged from abandoned farms and factories.

Let’s take a tour of how to achieve these looks in your home today!

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What’s New in Laminate: The Laminate Flooring Roundup

September 26, 2014 4:14 pm    Posted by NECarl    off

Gray Washed Laminate Flooring

What’s new in the world of laminate? Color variation, reclaimed wood looks, and subtle textures! These three hot flooring trends drove our latest releases in laminate flooring.

In this post, we’ll show you our three new looks: Global Reclaim laminate flooring, which is part of the Architectural Remnants collection; three new flooring colors in Forestry Mix which is in the Rustics Premium collection; and Millwork Block, which is also in Rustics Premium.

All three brand new products make use of different planks to create a highly varied board look, and have a realistic texture.

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Get Started Planning Your New Floor with Online Tools from Armstrong

September 13, 2013 3:34 pm    Posted by bronwynn    off

You’ve wanted a new floor for… forever, right? But you need the reassurance that you’re choosing the right floor. Armstrong can help. We offer two tools to help you get moving on that flooring project: the Floor Finder and the Project Estimator.

Find a Floor

Floor Finder
With Floor Finder, we recommend the flooring type best suited for your particular project based on your answers to 5 simple questions: room type, flooring look, your household activity level, your DIY level, and your budget.

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Express Yourself with New Alterna Shapes and Sizes

July 26, 2013 4:13 pm    Posted by Jeanette McCuaig    off

Personalization has become an important interior design trend in recent years. Now Armstrong introduces a whole new dimension of personalization – for your floor! With new shapes and sizes in our Alterna collection.

Alterna luxury vinyl tile is a beautiful alternative to natural stone and ceramic tile, and just like those products, Alterna is available in various sizes. In addition to 16” x 16” and 12” x 12” sizes, you can now get 12” x 24”, 8” x 16” and 8” x 8” in thirty Alterna designs.

Ready to design your own floor? Try these patterning ideas.

1) Install square tiles in a diamond pattern.

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Top 5 Floors of 2013 – Mid-Year Recap

July 12, 2013 10:55 am    Posted by Heather Antolik    off

What makes a floor worthy of a 5-star rating? Is it the looks? The durability? The ease of installation? At Armstrong, we know it’s all of these things. So here’s a rundown of the top-rated floors of 2013 (so far), by you, our customers.

Northern Maple – Burnt Cinnamon

5 Star
Northern Maple


Hardwood Flooring

The deep, spicy tones of this engineered hardwood flooring scored big points with the homeowners who installed it throughout their whole first floor. They also rated this hardwood for quality, ease of installation, and ease of cleaning.

“This is an excellent product… Very easy to install and looks great. “ more ►

MIDTOWN™ Hardwood Selected by Top Builder

June 13, 2013 2:28 pm    Posted by rosanne    Comment (1)

Midtown Hardwood FlooringNothing says luxury like a beautiful hardwood floor. The new Midtown hardwood collection by Armstrong lets you achieve a stunning hardwood style without the cost implications or performance limitations.

One of America’s “Top 100 Builders”, Oakwood Homes, in Loveland, CO, recently discovered the unique advantages of Midtown. They installed nearly 800 feet of genuine walnut floors from the collection in a 2,100 square foot model home.

Inside the Model Home
The entryway, kitchen, and living room of this exquisitely styled Oakwood model home shout “STYLE” with varying hues of rich warm walnut that complement the vibrant furniture design.

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Introducing American Scrape Hardwood Floors

March 1, 2013 4:29 pm    Posted by rosanne    Comment (1)

If you follow the latest decorating trends, you may know that textures inspired by nature are popular in home design today. Some designers even consider texture the new “color”. They suggest that bringing the textures of nature indoors has a positive effect on people. I’ve even read that homeowners are happier and healthier because a bit of nature inside their home creates a calming environment.

Armstrong has responded to this trend with a truly beautiful new hardwood collection that embodies both texture and nature. It’s called American Scrape™.

An American Tradition
The new American Scrape collection features wide plank floors with a hand-scraped look, designed to look like vintage floors from long ago. This unique collection got me thinking about the history of scraped floors, and after researching the topic, I discovered that wide-width scraped floors were an American tradition as far back as the 1800s – when most homes had solid wood floors. Back in those days, the boards were scraped to even out the differences between the planks.

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Happy Holidays!

December 20, 2012 1:12 pm    Posted by Kim Lefever    off
Happy Holidays from Armstrong Flooring

3D Designs in Vinyl Sheet Flooring

August 10, 2012 4:25 pm    Posted by francesca    Comments (2)

Armstrong Vinyl Flooring

If you haven’t looked at vinyl sheet floors lately, you may be pleasantly surprised. Vinyl sheet has come a long way since the days when patterns looked fake, and the floors were super-shiny and plastic-y. Today’s vinyl sheet floors are produced with state-of-the-art, 3D print and embossing technologies that allow manufacturers to create realistic images and textures, so stone patterns feel like real stone and wood patterns feel like real wood.

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The Value of Flooring Warranties

April 13, 2012 2:27 pm    Posted by wendy    Comment (1)

Armstrong Flooring Warranties

Last month, I started shopping for a new floor for my home. Of course, being the Manager for the Armstrong Flooring Customer Relations & Technical Services Team, I have masses of information and samples to review at my fingertips to help me in making my flooring decision. 

Like most consumers, I looked for color, style, and most importantly, the value I would get out of my floor. Now when I say value, I’m not talking about the amount of money I would spend on the floor, plus the cost of an installer; I’m talking about value in the form of a warranty. A flooring warranty is an important consideration when purchasing a floor.

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