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Archive for the ‘Floor Shopping’ Category

Find the Perfect Kitchen Floor

February 3, 2012 4:46 pm    Posted by Rebecca Fisher    Comments (3)

Choosing a Kitchen Floor

Are you in this group? While cooking dinner for your family, you spill tomato sauce on the floor. When you bend down to wipe it up, you notice that your kitchen floor looks old, dingy, scratched, dull, ______ (fill in the blank). That prompts you to think: I need a new kitchen floor!

Okay, you’ve got the motivation. Now comes the obvious next step: finding the right floor for your kitchen. First, ask yourself: what do you want and need for your new floor? After design and color, you might choose moisture resistance, durability, stain resistance, or easy maintenance. Armstrong has a variety of floors in several categories with the design options and performance features many homeowners are looking for in their kitchens. more ►

Hand-Scraped Hardwood – The “New” Vintage Floor

January 26, 2012 4:34 pm    Posted by jamie    Comments (3)

The Dilemma

Armstrong Century Farm collection

What do you do when you need a new floor, but you want it to match an old house? My parents ran into this dilemma when they moved to Lancaster, PA, also known as the home of the Amish and whoopie pies. Many homes in the city of Lancaster were built in the 1700′s. While my parents’ house is not quite that old, it still dates to the late 1800’s.

Although the house had tons of charm, it also had the original floor, and no amount of refinishing was going to restore it to its glory days. My parents decided to replace the floor with another hardwood floor, in keeping with the character of the house, but they didn’t know exactly which hardwood floor to choose. They had ruled out a floor with a smooth, glossy finish, but they still had to pick the color, surface texture, gloss level, etc. Fortunately for my folks, I know a little something about hardwood floors.

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A Flooring Designer’s Tips for Finding a New Floor

January 20, 2012 4:57 pm    Posted by sara    Comments (6)

Armstrong Trend-Spotting

Since 2011 has come to a close, “trend-spotting” for 2012 has moved into full gear. This is when designers like me are looking for flooring trends for the year. What’s hot? What colors are in – which are out? Typically, the first quarter of each year is the time when trade shows related to flooring are in full swing – both domestic and international. This is where we find out about new products and show many of our own. In fact, most of the new flooring products you will see in 2012 are being developed and finalized as I type this blog post. It’s exciting to see the floor styles that will be coming to your local flooring store soon!

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Alterna Luxury Vinyl – A Love Story

January 13, 2012 5:02 pm    Posted by gina    off

It’s always nice to “know” someone…

When you’re in the market for a new car, it’s helpful to have a close friend or family member in the auto business. They can give you the “inside” information you’re looking for and you know you can trust their recommendations. Same goes for just about any large scale purchase that you’re planning to make that will change your home or lifestyle. For the people close to me, I am their “friend in flooring”.

A few months ago, my brother-in-law (David) and sister-in-law (Vicki) were in the process of building a new home and came to me when it was time to choose a floor for their kitchen. Since they have two small children and another one on the way and a very large Doberman, they were looking for a floor that would accommodate their active lifestyle, but still look high end. David would not stop talking about ceramic tile and how “there is nothing like the look of natural stone in a home.” But Vicki was fearful, like any expectant mother, and kept talking about her new baby crawling around and “cracking his/her head open” on the ceramic tile.

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Planning for a New Year/New Floor

December 28, 2011 10:26 am    Posted by Rebecca Fisher    Comments (2)

Get New Floor

The time is fast approaching when New Year’s resolutions are uttered with growing frequency, and most of us start thinking about renovations: for ourselves and our homes. If you’re considering a new floor in the new year, I’m going to help you start planning!

In our customer service group, I’ve learned from our callers that their main concerns are about the aesthetics of a new floor and the cost. Typically, we recommend that callers review the flooring products on our website first to get an idea of the type and color of floor they want and then we suggest they visit their local flooring retailer or home center to get samples and pricing. But there is so much more to think about!

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The Newest Design Trend in Home Remodeling? Personalization!

December 9, 2011 7:59 am    Posted by Jeanette McCuaig    Comments (9)

Home Collection of Favorite Things

Decorating or remodeling a home can be exciting, but it can also be overwhelming. Where to begin? First, it’s important to create an environment that reflects your personality and accommodates the way you live. Creating a beautiful home is as much a personal journey as it is about understanding the latest trends. It is not about being “matchy”, but mixing the pieces you love. So, how do you identify the things that seem to express your lifestyle, hobbies, and the mood you want to set?

One starting point could be a painting, a family heirloom, rug, or a personal collection. Find the things you love and build around them.

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Get Design Help to Create Your New Room

December 1, 2011 4:28 pm    Posted by Kim Lefever    off

Design A Room

Does your Wish List this year include a brand new floor? Whether you’re actually shopping for a new floor or just dreaming about one, you can use our Design a Room tool to help you visualize what a new floor might look like in your home. Design a Room is an interactive program that lets you experiment with wall colors and flooring options so you can see the room you have in mind come to life. There are 20 different room scenes to choose from – covering a wide variety of room types and room styles.

Here’s how to use the tool:

First, choose the room type where you plan to install your new floor: Kitchen, Bathroom, Living/Family Room or Bedroom. Then select the design style of that room. Is it Casual, Contemporary, Traditional, Eclectic or European Country? more ►

Inside Armstrong Flooring’s Customer Service Group

October 21, 2011 4:05 pm    Posted by wendy    Comments (2)

Wendy Roeser, Manager of Customer Relations - ArmstrongWith over 18 years in Customer Service, you know I gotta love this job! Nothing gives me more pleasure than knowing I work for a company who takes pride in providing quality products and service to our customers!

As a customer service rep and now manager, I’ve come to the conclusion that most of our customers don’t call to complain. Truly, they are calling because they bought our product – which they love and adore in their home – but have an issue or a question about it. They want to be treated with respect, speak with a knowledgeable person, get solutions to their issues or inquiries, and have the answers provided accurately and efficiently the first time they call. Like most of us, they don’t want to be transferred between departments or from rep to rep! So we do our best to accommodate them.

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Finding the Right Bathroom Flooring

October 14, 2011 4:03 pm    Posted by SMWeir    Comments (2)

Perfect Bathroom Floor

The bathroom is one of the busiest rooms in a home. According to one survey, working women spend about 90 minutes a day in a bathroom getting ready for work. (By contrast, in the same survey, men spend about 11 minutes.) If you’ve got teenagers, they’re spending 30-40 minutes in the bathroom before school. And if your children are younger, then you know at the end of the day, bath time can go on and on – and on. Here’s the question: is your bathroom floor up to the challenge?

Finding the right bathroom flooring is a matter of knowing: the look you want, the floor type you want and the performance you expect from a floor. more ►

The Popular Appeal of Hand-Scraped Hardwoods

September 23, 2011 4:35 pm    Posted by sara    Comments (4)

Texture is quickly becoming the new “color.” By that I mean color has always been the main driver for people looking for a hardwood floor, but over the last few years, texture has been overtaking color as the new driver. The reason behind that trend is that texture stimulates our senses with tactile and visual elements.

Hand-scraped hardwood floors are a good example of how popular texture is with floor shoppers. There is a big demand for hand-scraped hardwood floors in the U.S.  Geographic areas around the country have various desires. In California, the hand-scraped hardwoods are sculptural and undulating with minimal character. In the Southwest, the hand-scraped look is much more rustic and features heavy graining, knots and mineral streaks. And the Northeast seems to just be discovering the hand-scraped phenomenon, and their desire is somewhere in the middle.

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