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Archive for the ‘Flooring Design’ Category

Before #ThrowbackThursday: The Story of Hazel Dell Brown

June 10, 2014 9:58 am    Posted by NECarl    off

Hazel Dell Brown

You’ve probably seen our Facebook posts for Throwback Thursday. And while we often poke a little fun at the colorful, busy designs depicted in those vintage ads, we have a lot of respect for the designer responsible for those creations. Hazel Dell Brown, the chief interior designer for Armstrong for 36 years between 1921 and 1956, holds a place in our company’s history, and in our hearts.

 

Hazel Dell Brown was a powerful woman for the times. Like many of her generation, Mrs. Brown’s story is a testament to determination. She grew up terribly poor, but was raised by industrious and inventive parents who fostered her love of art. A scholarship enabled her to study at the Pratt Institute in New York.

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How to Use the Pantone 2014 Color of the Year – Radiant Orchid

April 16, 2014 10:16 am    Posted by NECarl    off

Pantone Color of the Year 2014 Radiant Orchid

Radiant Orchid – a vibrant color that is suddenly everywhere – is Pantone’s Color of the Year for 2014. “An enchanting harmony of fuchsia, purple, and pink undertones, Radiant Orchid inspires confidence and emanates joy, love, and health. It is a captivating purple, one that draws you in with its beguiling charm,” says Pantone Executive Director, Leatrice Eiseman. Pantone’s announcement of the Color of the Year is always exciting for those in the fashion, beauty, and home interiors industries – and for homeowners everywhere.

 
Not quite pink and not quite purple, the enigmatic Radiant Orchid is just the thing if you’re looking to enliven a space with a pop of color. We’ve put together a collection of rooms that use Radiant Orchid to bring out the lively, natural beauty of a few of our most popular floors.   more ►

Express Yourself with New Alterna Shapes and Sizes

July 26, 2013 4:13 pm    Posted by Jeanette McCuaig    off

Personalization has become an important interior design trend in recent years. Now Armstrong introduces a whole new dimension of personalization – for your floor! With new shapes and sizes in our Alterna collection.

Alterna luxury vinyl tile is a beautiful alternative to natural stone and ceramic tile, and just like those products, Alterna is available in various sizes. In addition to 16” x 16” and 12” x 12” sizes, you can now get 12” x 24”, 8” x 16” and 8” x 8” in thirty Alterna designs.

Ready to design your own floor? Try these patterning ideas.

1) Install square tiles in a diamond pattern.

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MIDTOWN™ Hardwood Selected by Top Builder

June 13, 2013 2:28 pm    Posted by rosanne    Comment (1)

Midtown Hardwood FlooringNothing says luxury like a beautiful hardwood floor. The new Midtown hardwood collection by Armstrong lets you achieve a stunning hardwood style without the cost implications or performance limitations.

One of America’s “Top 100 Builders”, Oakwood Homes, in Loveland, CO, recently discovered the unique advantages of Midtown. They installed nearly 800 feet of genuine walnut floors from the collection in a 2,100 square foot model home.

Inside the Model Home
The entryway, kitchen, and living room of this exquisitely styled Oakwood model home shout “STYLE” with varying hues of rich warm walnut that complement the vibrant furniture design.

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NEW Laminate Floors Feature Reclaimed Wood Looks

May 31, 2013 4:01 pm    Posted by Marcia Fortley    Comments (4)

We’ve just launched the new Architectural Remnants laminate collection – a striking, harmonious mix of vintage and rustic reclaimed wood looks that set a new standard for fine and fashionable living.

I spoke to Sara M. Babinski, Principal Designer for laminate flooring, about this new collection.

Q: What was your inspiration for this collection?Architectural Remnants
A: Armstrong creates laminate floors that aspire to look like high end hardwoods. It was important to capture the right color, texture, and species for the floor to look harmonious and create the look and feel of a vintage floor that stepped right out of the past.

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SURFACES: A Recap of the Largest Flooring Trade Show in the U.S.

March 8, 2013 3:57 pm    Posted by Heather Antolik    off

In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:

HA:  Let’s start by describing what SURFACES is.

Surfaces 2013 Expo

MVH:  SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.

HA:  What trends did you see at the show this year?

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It’s All About Texture: A Q&A with Principal Designer, Sara Babinski

February 1, 2013 2:10 pm    Posted by Heather Antolik    off

Designers have known it for years, but the texture trend is catching fire with homeowners and we have a feeling it’s here to stay. I sat down with principal flooring designer, Sara Babinski, to find out what makes texture just as important as any other decorating element and how it can really define a space.

HA: Talk to me a little about texture as a design element. x-grain khaki armstrong
I’m seeing it everywhere!

SB: The first thing you have to know about texture is how we create it. We can “do” texture in the print (2D) or on the surface (3D using an embossing technique). We’re seeing a big push towards realism. It’s important to people for things to look as real, and natural as possible. That means a few more knots in a hardwood, or an X-grain (milled look) applied to a laminate, those are the “real” elements that homeowners are wanting.

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Happy Holidays!

December 20, 2012 1:12 pm    Posted by Kim Lefever    off
Happy Holidays from Armstrong Flooring

Hand-Scraped Hardwood – A Lasting Floor Trend

October 5, 2012 1:30 pm    Posted by sara    Comments (4)

Armstrong Hand Scraped Hardwood

First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.

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Nature-Inspired Alterna Tile

September 7, 2012 4:45 pm    Posted by gieniec    Comments (6)

Armstrong Alterna

I professed my love for stone tile many years ago, deciding my home and life would not be complete without the raw, pure beauty of 1000-year-old stone under my feet every day. All of this was true until I laid eyes on Alterna premium tile. I couldn’t believe it wasn’t real stone. I examined every inch of the Alterna tile sample, still doubting what was in front of me. But the texture, depth, color variation, warmth and comfort sold me. It was just like my beloved stone tile, offering natural beautiful characteristics, but at a lower cost, with easier installation and lower maintenance than natural stone tile. Oh, and did I mention the coordinating grout colors? This is one innovative floor!

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