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Archive for the ‘Flooring Design’ Category

SURFACES: A Recap of the Largest Flooring Trade Show in the U.S.

March 8, 2013 3:57 pm    Posted by Heather Antolik    off

In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:

HA:  Let’s start by describing what SURFACES is.

Surfaces 2013 Expo

MVH:  SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.

HA:  What trends did you see at the show this year?

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It’s All About Texture: A Q&A with Principal Designer, Sara Babinski

February 1, 2013 2:10 pm    Posted by Heather Antolik    off

Designers have known it for years, but the texture trend is catching fire with homeowners and we have a feeling it’s here to stay. I sat down with principal flooring designer, Sara Babinski, to find out what makes texture just as important as any other decorating element and how it can really define a space.

HA: Talk to me a little about texture as a design element. x-grain khaki armstrong
I’m seeing it everywhere!

SB: The first thing you have to know about texture is how we create it. We can “do” texture in the print (2D) or on the surface (3D using an embossing technique). We’re seeing a big push towards realism. It’s important to people for things to look as real, and natural as possible. That means a few more knots in a hardwood, or an X-grain (milled look) applied to a laminate, those are the “real” elements that homeowners are wanting.

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Happy Holidays!

December 20, 2012 1:12 pm    Posted by Kim Lefever    off
Happy Holidays from Armstrong Flooring

Hand-Scraped Hardwood – A Lasting Floor Trend

October 5, 2012 1:30 pm    Posted by sara    Comments (4)

Armstrong Hand Scraped Hardwood

First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.

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Nature-Inspired Alterna Tile

September 7, 2012 4:45 pm    Posted by gieniec    Comments (6)

Armstrong Alterna

I professed my love for stone tile many years ago, deciding my home and life would not be complete without the raw, pure beauty of 1000-year-old stone under my feet every day. All of this was true until I laid eyes on Alterna premium tile. I couldn’t believe it wasn’t real stone. I examined every inch of the Alterna tile sample, still doubting what was in front of me. But the texture, depth, color variation, warmth and comfort sold me. It was just like my beloved stone tile, offering natural beautiful characteristics, but at a lower cost, with easier installation and lower maintenance than natural stone tile. Oh, and did I mention the coordinating grout colors? This is one innovative floor!

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3D Designs in Vinyl Sheet Flooring

August 10, 2012 4:25 pm    Posted by francesca    Comments (2)

Armstrong Vinyl Flooring

If you haven’t looked at vinyl sheet floors lately, you may be pleasantly surprised. Vinyl sheet has come a long way since the days when patterns looked fake, and the floors were super-shiny and plastic-y. Today’s vinyl sheet floors are produced with state-of-the-art, 3D print and embossing technologies that allow manufacturers to create realistic images and textures, so stone patterns feel like real stone and wood patterns feel like real wood.

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The Color Outlook for 2013: Soft Pastels

July 27, 2012 5:20 pm    Posted by Jeanette McCuaig    Comments (2)

Our flooring design team tracks color trends several ways, like participating in The Color Marketing Group, following color influencers on Pinterest and reading many, many trend blogs!

Now we’re tracking an emerging color trend for 2013: Chalky Pastels. 

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Tips & Tricks for Cleaning Hardwood Floors

July 13, 2012 4:12 pm    Posted by SRHorner    Comments (3)

Armstrong Summer Fun

Happy Summertime!  This is my favorite time of year. Cook-outs, picnics, swimming and other summertime events are in full swing!

With all of the outdoor events of summer, this leads to much “in and out of the house” activities. If you have children or grandchildren, you know what I mean.

Let me offer some quick tips and tricks for cleaning hardwood floors during these busy summer months.

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A Day in the Life of a Flooring Designer

June 22, 2012 2:00 pm    Posted by sara    off
With this blog post, we’re introducing a new occasional series of posts that describe “a day in the life” of an Armstrong employee who has an impact on the type of floors and related products we offer you. Our first post was created by Sara Babinski, Principal Designer for Armstrong.

Show Day in the Life of an Armstrong Flooring Designer
5:00 a.m. Rise and shine. Check email, shower, and grab a cereal bar, blueberry pomegranate juice and fruit for breakfast.

6:45 Hop in the car. Stop for the daily iced coffee.

7:00 Work begins. Scan emails for importance and dive into my Google Alerts for: color trends, interior design trends and news on the world of hardwood. Review daily email from StyleSight, study more trends.

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Our Flooring Designers Talk About Winning the ADEX Awards

May 21, 2012 4:37 pm    Posted by Kim Lefever    off

Armstrong wins ADEX Awards

This month, Armstrong Flooring’s Design Team won 4 ADEX (Awards for Design Excellence) awards: 2 for hardwood products and 2 for premium tile products. The ADEX Awards, sponsored by Design Journal, is the largest and most prestigious awards program for product design of furniture, fixtures and finishes marketed to design professionals.

The Flooring Board asked the Armstrong designers who created these award winners to talk about their flooring designs and what the awards mean to them.

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