Archive for the ‘Flooring Design’ Category
In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:
HA: Let’s start by describing what SURFACES is.
MVH: SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.
HA: What trends did you see at the show this year?
First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.
I professed my love for stone tile many years ago, deciding my home and life would not be complete without the raw, pure beauty of 1000-year-old stone under my feet every day. All of this was true until I laid eyes on Alterna premium tile. I couldn’t believe it wasn’t real stone. I examined every inch of the Alterna tile sample, still doubting what was in front of me. But the texture, depth, color variation, warmth and comfort sold me. It was just like my beloved stone tile, offering natural beautiful characteristics, but at a lower cost, with easier installation and lower maintenance than natural stone tile. Oh, and did I mention the coordinating grout colors? This is one innovative floor!
If you haven’t looked at vinyl sheet floors lately, you may be pleasantly surprised. Vinyl sheet has come a long way since the days when patterns looked fake, and the floors were super-shiny and plastic-y. Today’s vinyl sheet floors are produced with state-of-the-art, 3D print and embossing technologies that allow manufacturers to create realistic images and textures, so stone patterns feel like real stone and wood patterns feel like real wood.
Our flooring design team tracks color trends several ways, like participating in The Color Marketing Group, following color influencers on Pinterest and reading many, many trend blogs!
Now we’re tracking an emerging color trend for 2013: Chalky Pastels.
Happy Summertime! This is my favorite time of year. Cook-outs, picnics, swimming and other summertime events are in full swing!
With all of the outdoor events of summer, this leads to much “in and out of the house” activities. If you have children or grandchildren, you know what I mean.
Let me offer some quick tips and tricks for cleaning hardwood floors during these busy summer months.
This month, Armstrong Flooring’s Design Team won 4 ADEX (Awards for Design Excellence) awards: 2 for hardwood products and 2 for premium tile products. The ADEX Awards, sponsored by Design Journal, is the largest and most prestigious awards program for product design of furniture, fixtures and finishes marketed to design professionals.
The Flooring Board asked the Armstrong designers who created these award winners to talk about their flooring designs and what the awards mean to them.