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Archive for the ‘Flooring Trends’ Category

Architectural Remnants Laminate Floors Create Blog Buzz

November 1, 2013 4:43 pm    Posted by Marcia Fortley    off

Shanty2Chic SistersOur new Architectural Remnants laminate flooring collection is so fabulous we decided we needed an equally fabulous way to get it the attention it deserved. We found that perfect fit with a popular blogging team known as Shanty2Chic. Sisters Ashley and Whitney from Texas are the women behind the blog who talk about everything DIY for the home. And these women know what they’re talking about – they have the power tools to prove it!

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Express Yourself with New Alterna Shapes and Sizes

July 26, 2013 4:13 pm    Posted by Jeanette McCuaig    off

Personalization has become an important interior design trend in recent years. Now Armstrong introduces a whole new dimension of personalization – for your floor! With new shapes and sizes in our Alterna collection.

Alterna luxury vinyl tile is a beautiful alternative to natural stone and ceramic tile, and just like those products, Alterna is available in various sizes. In addition to 16” x 16” and 12” x 12” sizes, you can now get 12” x 24”, 8” x 16” and 8” x 8” in thirty Alterna designs.

Ready to design your own floor? Try these patterning ideas.

1) Install square tiles in a diamond pattern.

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NEW Laminate Floors Feature Reclaimed Wood Looks

May 31, 2013 4:01 pm    Posted by Marcia Fortley    Comments (4)

We’ve just launched the new Architectural Remnants laminate collection – a striking, harmonious mix of vintage and rustic reclaimed wood looks that set a new standard for fine and fashionable living.

I spoke to Sara M. Babinski, Principal Designer for laminate flooring, about this new collection.

Q: What was your inspiration for this collection?Architectural Remnants
A: Armstrong creates laminate floors that aspire to look like high end hardwoods. It was important to capture the right color, texture, and species for the floor to look harmonious and create the look and feel of a vintage floor that stepped right out of the past.

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SURFACES: A Recap of the Largest Flooring Trade Show in the U.S.

March 8, 2013 3:57 pm    Posted by Heather Antolik    off

In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:

HA:  Let’s start by describing what SURFACES is.

Surfaces 2013 Expo

MVH:  SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.

HA:  What trends did you see at the show this year?

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It’s All About Texture: A Q&A with Principal Designer, Sara Babinski

February 1, 2013 2:10 pm    Posted by Heather Antolik    off

Designers have known it for years, but the texture trend is catching fire with homeowners and we have a feeling it’s here to stay. I sat down with principal flooring designer, Sara Babinski, to find out what makes texture just as important as any other decorating element and how it can really define a space.

HA: Talk to me a little about texture as a design element. x-grain khaki armstrong
I’m seeing it everywhere!

SB: The first thing you have to know about texture is how we create it. We can “do” texture in the print (2D) or on the surface (3D using an embossing technique). We’re seeing a big push towards realism. It’s important to people for things to look as real, and natural as possible. That means a few more knots in a hardwood, or an X-grain (milled look) applied to a laminate, those are the “real” elements that homeowners are wanting.

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Happy Holidays!

December 20, 2012 1:12 pm    Posted by Kim Lefever    off
Happy Holidays from Armstrong Flooring

Vinyl Flooring Ideas for Starter Homes

October 19, 2012 1:54 pm    Posted by lakeman    Comment (1)

Starter Homes

For many of us – whether we’re single, married, engaged, have kids/don’t have kids – the American dream is still to own our own home. That first home is typically referred to as a “starter home”.  It’s affordable, often small, and may not have many special features, but it’s perfect to begin life as a homeowner.

Buying a starter home is just the beginning of an exciting adventure! After you’ve found the right place, the next step is to make it yours: with your furniture, your décor, and your style.

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Hand-Scraped Hardwood – A Lasting Floor Trend

October 5, 2012 1:30 pm    Posted by sara    Comments (4)

Armstrong Hand Scraped Hardwood

First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.

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3D Designs in Vinyl Sheet Flooring

August 10, 2012 4:25 pm    Posted by francesca    Comments (2)

Armstrong Vinyl Flooring

If you haven’t looked at vinyl sheet floors lately, you may be pleasantly surprised. Vinyl sheet has come a long way since the days when patterns looked fake, and the floors were super-shiny and plastic-y. Today’s vinyl sheet floors are produced with state-of-the-art, 3D print and embossing technologies that allow manufacturers to create realistic images and textures, so stone patterns feel like real stone and wood patterns feel like real wood.

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The Color Outlook for 2013: Soft Pastels

July 27, 2012 5:20 pm    Posted by Jeanette McCuaig    Comments (2)

Our flooring design team tracks color trends several ways, like participating in The Color Marketing Group, following color influencers on Pinterest and reading many, many trend blogs!

Now we’re tracking an emerging color trend for 2013: Chalky Pastels. 

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