Archive for the ‘Flooring Trends’ Category
In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:
HA: Let’s start by describing what SURFACES is.
MVH: SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.
HA: What trends did you see at the show this year?
First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.
If you haven’t looked at vinyl sheet floors lately, you may be pleasantly surprised. Vinyl sheet has come a long way since the days when patterns looked fake, and the floors were super-shiny and plastic-y. Today’s vinyl sheet floors are produced with state-of-the-art, 3D print and embossing technologies that allow manufacturers to create realistic images and textures, so stone patterns feel like real stone and wood patterns feel like real wood.
Our flooring design team tracks color trends several ways, like participating in The Color Marketing Group, following color influencers on Pinterest and reading many, many trend blogs!
Now we’re tracking an emerging color trend for 2013: Chalky Pastels.
Happy Summertime! This is my favorite time of year. Cook-outs, picnics, swimming and other summertime events are in full swing!
With all of the outdoor events of summer, this leads to much “in and out of the house” activities. If you have children or grandchildren, you know what I mean.
Let me offer some quick tips and tricks for cleaning hardwood floors during these busy summer months.
I never considered myself a “green” consumer, but I can’t help noticing all of the news stories, magazine articles and blogs that talk about the dangers of the chemicals found in common household products and how they affect our health – everything from cleaning products to paint, furniture, plastic bottles, even the clothes we wear and the food we eat.
As a mother to a 5-year-old, I have become more conscious of green products and try to give my daughter the healthiest environment possible for her to grow up in. For example, I always buy organic food and products that are certified to be healthy. I don’t want to risk her health by buying a product that could be toxic to our home.