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Archive for the ‘Flooring Trends’ Category

It’s All About Texture: A Q&A with Principal Designer, Sara Babinski

February 1, 2013 2:10 pm    Posted by Heather Antolik    off

Designers have known it for years, but the texture trend is catching fire with homeowners and we have a feeling it’s here to stay. I sat down with principal flooring designer, Sara Babinski, to find out what makes texture just as important as any other decorating element and how it can really define a space.

HA: Talk to me a little about texture as a design element. x-grain khaki armstrong
I’m seeing it everywhere!

SB: The first thing you have to know about texture is how we create it. We can “do” texture in the print (2D) or on the surface (3D using an embossing technique). We’re seeing a big push towards realism. It’s important to people for things to look as real, and natural as possible. That means a few more knots in a hardwood, or an X-grain (milled look) applied to a laminate, those are the “real” elements that homeowners are wanting.

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Happy Holidays!

December 20, 2012 1:12 pm    Posted by Kim Lefever    off
Happy Holidays from Armstrong Flooring

Vinyl Flooring Ideas for Starter Homes

October 19, 2012 1:54 pm    Posted by lakeman    Comment (1)

Starter Homes

For many of us – whether we’re single, married, engaged, have kids/don’t have kids – the American dream is still to own our own home. That first home is typically referred to as a “starter home”.  It’s affordable, often small, and may not have many special features, but it’s perfect to begin life as a homeowner.

Buying a starter home is just the beginning of an exciting adventure! After you’ve found the right place, the next step is to make it yours: with your furniture, your décor, and your style.

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Hand-Scraped Hardwood – A Lasting Floor Trend

October 5, 2012 1:30 pm    Posted by sara    Comments (4)

Armstrong Hand Scraped Hardwood

First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.

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3D Designs in Vinyl Sheet Flooring

August 10, 2012 4:25 pm    Posted by francesca    Comments (2)

Armstrong Vinyl Flooring

If you haven’t looked at vinyl sheet floors lately, you may be pleasantly surprised. Vinyl sheet has come a long way since the days when patterns looked fake, and the floors were super-shiny and plastic-y. Today’s vinyl sheet floors are produced with state-of-the-art, 3D print and embossing technologies that allow manufacturers to create realistic images and textures, so stone patterns feel like real stone and wood patterns feel like real wood.

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The Color Outlook for 2013: Soft Pastels

July 27, 2012 5:20 pm    Posted by Jeanette McCuaig    Comments (2)

Our flooring design team tracks color trends several ways, like participating in The Color Marketing Group, following color influencers on Pinterest and reading many, many trend blogs!

Now we’re tracking an emerging color trend for 2013: Chalky Pastels. 

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Tips & Tricks for Cleaning Hardwood Floors

July 13, 2012 4:12 pm    Posted by SRHorner    Comments (3)

Armstrong Summer Fun

Happy Summertime!  This is my favorite time of year. Cook-outs, picnics, swimming and other summertime events are in full swing!

With all of the outdoor events of summer, this leads to much “in and out of the house” activities. If you have children or grandchildren, you know what I mean.

Let me offer some quick tips and tricks for cleaning hardwood floors during these busy summer months.

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A Day in the Life of a Flooring Designer

June 22, 2012 2:00 pm    Posted by sara    off
With this blog post, we’re introducing a new occasional series of posts that describe “a day in the life” of an Armstrong employee who has an impact on the type of floors and related products we offer you. Our first post was created by Sara Babinski, Principal Designer for Armstrong.

Show Day in the Life of an Armstrong Flooring Designer
5:00 a.m. Rise and shine. Check email, shower, and grab a cereal bar, blueberry pomegranate juice and fruit for breakfast.

6:45 Hop in the car. Stop for the daily iced coffee.

7:00 Work begins. Scan emails for importance and dive into my Google Alerts for: color trends, interior design trends and news on the world of hardwood. Review daily email from StyleSight, study more trends.

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What Does “FloorScore® Certified” Mean?

June 15, 2012 3:16 pm    Posted by francesca    Comment (1)

Armstrong Green Floors

I never considered myself a “green” consumer, but I can’t help noticing all of the news stories, magazine articles and blogs that talk about the dangers of the chemicals found in common household products and how they affect our health – everything from cleaning products to paint, furniture, plastic bottles, even the clothes we wear and the food we eat.

As a mother to a 5-year-old, I have become more conscious of green products and try to give my daughter the healthiest environment possible for her to grow up in. For example, I always buy organic food and products that are certified to be healthy. I don’t want to risk her health by buying a product that could be toxic to our home.

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Have you heard? Armstrong Flooring is on Pinterest!

May 4, 2012 2:51 pm    Posted by Heather Antolik    off

Pinterest Here Comes the Sun

My name is Heather, and I love to pin – on Pinterest, of course! Fortunately, I get to pin at work for Armstrong Flooring! If you aren’t familiar with Pinterest, it’s an online pin board for crafts, recipes, home design, fashion and any other image that appeals to you on the Internet. The way you use Pinterest is to post photos called “pins” onto “boards” that fit common themes like wish lists, holiday recipes, wedding ideas, new house, etc. Then you can refer to them whenever you want to try a new dish or test out a paint color you found. As a part of our Pinterest Design Team, I’m excited to be talking about Armstrong’s fun and beautiful boards that we hope will help you find the right floor or provide a little home decorating inspiration.

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