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Archive for the ‘Hardwood’ Category

How to Use the Pantone 2014 Color of the Year – Radiant Orchid

April 16, 2014 10:16 am    Posted by NECarl    off

Pantone Color of the Year 2014 Radiant Orchid

Radiant Orchid – a vibrant color that is suddenly everywhere – is Pantone’s Color of the Year for 2014. “An enchanting harmony of fuchsia, purple, and pink undertones, Radiant Orchid inspires confidence and emanates joy, love, and health. It is a captivating purple, one that draws you in with its beguiling charm,” says Pantone Executive Director, Leatrice Eiseman. Pantone’s announcement of the Color of the Year is always exciting for those in the fashion, beauty, and home interiors industries – and for homeowners everywhere.

 
Not quite pink and not quite purple, the enigmatic Radiant Orchid is just the thing if you’re looking to enliven a space with a pop of color. We’ve put together a collection of rooms that use Radiant Orchid to bring out the lively, natural beauty of a few of our most popular floors.   more ►

The Rustic Hardwood Flooring Trend

October 14, 2013 3:30 pm    Posted by Kim Lefever    Comments (2)

Today’s homeowners are looking for design ideas that feel authentic and familiar, that are hand-crafted, or that reveal a vintage flair. Rustic hardwood floors fit naturally into this trend – with textured looks and earthy colors that create a warm ambience and a unique feeling of “home”.

Textured Looks

Texture has become the new driver in interior design. It’s all about the stimulation of our senses in home décor – through materials, fabrics, and surfaces that offer visual and tactile interest. Rustic wood floors capture this trend beautifully. If you love the idea of a hardwood floor with an aged look or time-worn patina, explore the options available for hand-scraped hardwoods and distressed hardwoods. more ►

How to Install a Floating Hardwood Floor

August 9, 2013 2:42 pm    Posted by swingler    off

If you’re thinking about hardwood but want a DIY installation, consider a Lock&Fold floor. Armstrong’s Midtown Hardwood product line offers the beauty of hardwood in an engineered structure, which allows it to be installed on any level of your home.

Floating floors using the Lock&Fold method can be installed over any subfloor that is structurally sound, flat, clean, and dry. Does your basement man cave need a new look? Midtown is a perfect choice for any climate-controlled basement. And you don’t need nail guns and other expensive tools when installing Midtown. With Lock&Fold technology, the hardwood planks simply snap together.

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MIDTOWN™ Hardwood Selected by Top Builder

June 13, 2013 2:28 pm    Posted by rosanne    Comment (1)

Midtown Hardwood FlooringNothing says luxury like a beautiful hardwood floor. The new Midtown hardwood collection by Armstrong lets you achieve a stunning hardwood style without the cost implications or performance limitations.

One of America’s “Top 100 Builders”, Oakwood Homes, in Loveland, CO, recently discovered the unique advantages of Midtown. They installed nearly 800 feet of genuine walnut floors from the collection in a 2,100 square foot model home.

Inside the Model Home
The entryway, kitchen, and living room of this exquisitely styled Oakwood model home shout “STYLE” with varying hues of rich warm walnut that complement the vibrant furniture design.

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SURFACES: A Recap of the Largest Flooring Trade Show in the U.S.

March 8, 2013 3:57 pm    Posted by Heather Antolik    off

In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:

HA:  Let’s start by describing what SURFACES is.

Surfaces 2013 Expo

MVH:  SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.

HA:  What trends did you see at the show this year?

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Introducing American Scrape Hardwood Floors

March 1, 2013 4:29 pm    Posted by rosanne    Comment (1)

If you follow the latest decorating trends, you may know that textures inspired by nature are popular in home design today. Some designers even consider texture the new “color”. They suggest that bringing the textures of nature indoors has a positive effect on people. I’ve even read that homeowners are happier and healthier because a bit of nature inside their home creates a calming environment.

Armstrong has responded to this trend with a truly beautiful new hardwood collection that embodies both texture and nature. It’s called American Scrape™.

An American Tradition
The new American Scrape collection features wide plank floors with a hand-scraped look, designed to look like vintage floors from long ago. This unique collection got me thinking about the history of scraped floors, and after researching the topic, I discovered that wide-width scraped floors were an American tradition as far back as the 1800s – when most homes had solid wood floors. Back in those days, the boards were scraped to even out the differences between the planks.

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Armstrong Earns Two GreenStep Awards

November 30, 2012 5:19 pm    Posted by modesty    Comment (1)

GreenStep AwardAt Armstrong, we are committed to protecting the environment and using natural resources responsibly. Recently the flooring industry took notice of our efforts.

At the 4th Annual GreenStep Awards hosted by Floor Covering Weekly (FCW), we earned two awards: a GreenStep Promotion Award for our sponsorship of a “green” home exhibit at Epcot® and a GreenStep Product award for a new environmentally friendly flooring tile. 

GreenStep Promotion Award

The GreenStep Promotion Award was given to Armstrong for being a sponsor of the VISION House® in INNOVATIONS at Epcot®. The VISION House is a ground-breaking exhibit that represents a modern 21st century home, designed with sustainable products and intelligent systems.

Inside the VISION House
As visitors tour the exhibit, they learn how to reduce their personal impact on the planet. The purpose of the exhibit is to show visitors that a sustainable lifestyle isn’t a concept for the distant future, but completely achievable right now. more ►

Hand-Scraped Hardwood – A Lasting Floor Trend

October 5, 2012 1:30 pm    Posted by sara    Comments (4)

Armstrong Hand Scraped Hardwood

First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.

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The Tale of Hardwood Floors & Humidity

August 24, 2012 12:28 pm    Posted by schober    off

Humidity Levels

Depending on where you live, summertime might bring more than backyard BBQs, fresh vegetables and pool-time. Summer can also bring high humidity. If you have hardwood floors, there are a few things you need to know about hardwood and humidity levels to keep your floor in great shape.

Here’s the Hardwood Golden Rule: With solid or engineered hardwoods, you should aim to keep humidity levels in your home between 35% and 55%.

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Tips & Tricks for Cleaning Hardwood Floors

July 13, 2012 4:12 pm    Posted by SRHorner    Comments (3)

Armstrong Summer Fun

Happy Summertime!  This is my favorite time of year. Cook-outs, picnics, swimming and other summertime events are in full swing!

With all of the outdoor events of summer, this leads to much “in and out of the house” activities. If you have children or grandchildren, you know what I mean.

Let me offer some quick tips and tricks for cleaning hardwood floors during these busy summer months.

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