Archive for the ‘Hardwood’ Category
We’ve got a lot of advice for things that could happen during your Big Game party. Spills and tracked-in dirt? Seems legit. Spots caused by food, water, or animals? Could happen. Grease, lipstick, crayon, ink, heel marks? It’s starting to sound like quite a party! Chewing gum or candle wax? Things just started getting real…what kind of party is this again? Deep scratches or gouges? Well, we hope not, but we’ve even got that covered. more ►
If you’re thinking about hardwood but want a DIY installation, consider a Lock&Fold floor. Armstrong’s Midtown Hardwood product line offers the beauty of hardwood in an engineered structure, which allows it to be installed on any level of your home.
Floating floors using the Lock&Fold method can be installed over any subfloor that is structurally sound, flat, clean, and dry. Does your basement man cave need a new look? Midtown is a perfect choice for any climate-controlled basement. And you don’t need nail guns and other expensive tools when installing Midtown. With Lock&Fold technology, the hardwood planks simply snap together.
Nothing says luxury like a beautiful hardwood floor. The new Midtown hardwood collection by Armstrong lets you achieve a stunning hardwood style without the cost implications or performance limitations.
One of America’s “Top 100 Builders”, Oakwood Homes, in Loveland, CO, recently discovered the unique advantages of Midtown. They installed nearly 800 feet of genuine walnut floors from the collection in a 2,100 square foot model home.
Inside the Model Home
The entryway, kitchen, and living room of this exquisitely styled Oakwood model home shout “STYLE” with varying hues of rich warm walnut that complement the vibrant furniture design.
In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:
HA: Let’s start by describing what SURFACES is.
MVH: SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.
HA: What trends did you see at the show this year?
If you follow the latest decorating trends, you may know that textures inspired by nature are popular in home design today. Some designers even consider texture the new “color”. They suggest that bringing the textures of nature indoors has a positive effect on people. I’ve even read that homeowners are happier and healthier because a bit of nature inside their home creates a calming environment.
Armstrong has responded to this trend with a truly beautiful new hardwood collection that embodies both texture and nature. It’s called American Scrape™.
An American Tradition
The new American Scrape collection features wide plank floors with a hand-scraped look, designed to look like vintage floors from long ago. This unique collection got me thinking about the history of scraped floors, and after researching the topic, I discovered that wide-width scraped floors were an American tradition as far back as the 1800s – when most homes had solid wood floors. Back in those days, the boards were scraped to even out the differences between the planks.
At the 4th Annual GreenStep Awards hosted by Floor Covering Weekly (FCW), we earned two awards: a GreenStep Promotion Award for our sponsorship of a “green” home exhibit at Epcot® and a GreenStep Product award for a new environmentally friendly flooring tile.
GreenStep Promotion Award
The GreenStep Promotion Award was given to Armstrong for being a sponsor of the VISION House® in INNOVATIONS at Epcot®. The VISION House is a ground-breaking exhibit that represents a modern 21st century home, designed with sustainable products and intelligent systems.
Inside the VISION House
As visitors tour the exhibit, they learn how to reduce their personal impact on the planet. The purpose of the exhibit is to show visitors that a sustainable lifestyle isn’t a concept for the distant future, but completely achievable right now. more ►