Archive for the ‘Hardwood’ Category
We’ve got a lot of advice for things that could happen during your Big Game party. Spills and tracked-in dirt? Seems legit. Spots caused by food, water, or animals? Could happen. Grease, lipstick, crayon, ink, heel marks? It’s starting to sound like quite a party! Chewing gum or candle wax? Things just started getting real…what kind of party is this again? Deep scratches or gouges? Well, we hope not, but we’ve even got that covered. more ►
If you’re thinking about hardwood but want a DIY installation, consider a Lock&Fold floor. Armstrong’s Midtown Hardwood product line offers the beauty of hardwood in an engineered structure, which allows it to be installed on any level of your home.
Floating floors using the Lock&Fold method can be installed over any subfloor that is structurally sound, flat, clean, and dry. Does your basement man cave need a new look? Midtown is a perfect choice for any climate-controlled basement. And you don’t need nail guns and other expensive tools when installing Midtown. With Lock&Fold technology, the hardwood planks simply snap together.
Nothing says luxury like a beautiful hardwood floor. The new Midtown hardwood collection by Armstrong lets you achieve a stunning hardwood style without the cost implications or performance limitations.
One of America’s “Top 100 Builders”, Oakwood Homes, in Loveland, CO, recently discovered the unique advantages of Midtown. They installed nearly 800 feet of genuine walnut floors from the collection in a 2,100 square foot model home.
Inside the Model Home
The entryway, kitchen, and living room of this exquisitely styled Oakwood model home shout “STYLE” with varying hues of rich warm walnut that complement the vibrant furniture design.
In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:
HA: Let’s start by describing what SURFACES is.
MVH: SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.
HA: What trends did you see at the show this year?