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Archive for the ‘Hardwood’ Category

Introducing American Scrape Hardwood Floors

March 1, 2013 4:29 pm    Posted by rosanne    Comment (1)

If you follow the latest decorating trends, you may know that textures inspired by nature are popular in home design today. Some designers even consider texture the new “color”. They suggest that bringing the textures of nature indoors has a positive effect on people. I’ve even read that homeowners are happier and healthier because a bit of nature inside their home creates a calming environment.

Armstrong has responded to this trend with a truly beautiful new hardwood collection that embodies both texture and nature. It’s called American Scrape™.

An American Tradition
The new American Scrape collection features wide plank floors with a hand-scraped look, designed to look like vintage floors from long ago. This unique collection got me thinking about the history of scraped floors, and after researching the topic, I discovered that wide-width scraped floors were an American tradition as far back as the 1800s – when most homes had solid wood floors. Back in those days, the boards were scraped to even out the differences between the planks.

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Armstrong Earns Two GreenStep Awards

November 30, 2012 5:19 pm    Posted by modesty    Comment (1)

GreenStep AwardAt Armstrong, we are committed to protecting the environment and using natural resources responsibly. Recently the flooring industry took notice of our efforts.

At the 4th Annual GreenStep Awards hosted by Floor Covering Weekly (FCW), we earned two awards: a GreenStep Promotion Award for our sponsorship of a “green” home exhibit at Epcot® and a GreenStep Product award for a new environmentally friendly flooring tile. 

GreenStep Promotion Award

The GreenStep Promotion Award was given to Armstrong for being a sponsor of the VISION House® in INNOVATIONS at Epcot®. The VISION House is a ground-breaking exhibit that represents a modern 21st century home, designed with sustainable products and intelligent systems.

Inside the VISION House
As visitors tour the exhibit, they learn how to reduce their personal impact on the planet. The purpose of the exhibit is to show visitors that a sustainable lifestyle isn’t a concept for the distant future, but completely achievable right now. more ►

Hand-Scraped Hardwood – A Lasting Floor Trend

October 5, 2012 1:30 pm    Posted by sara    Comments (4)

Armstrong Hand Scraped Hardwood

First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.

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The Tale of Hardwood Floors & Humidity

August 24, 2012 12:28 pm    Posted by schober    off

Humidity Levels

Depending on where you live, summertime might bring more than backyard BBQs, fresh vegetables and pool-time. Summer can also bring high humidity. If you have hardwood floors, there are a few things you need to know about hardwood and humidity levels to keep your floor in great shape.

Here’s the Hardwood Golden Rule: With solid or engineered hardwoods, you should aim to keep humidity levels in your home between 35% and 55%.

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Tips & Tricks for Cleaning Hardwood Floors

July 13, 2012 4:12 pm    Posted by SRHorner    Comments (3)

Armstrong Summer Fun

Happy Summertime!  This is my favorite time of year. Cook-outs, picnics, swimming and other summertime events are in full swing!

With all of the outdoor events of summer, this leads to much “in and out of the house” activities. If you have children or grandchildren, you know what I mean.

Let me offer some quick tips and tricks for cleaning hardwood floors during these busy summer months.

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The Perfect Floor for the Bedroom

June 29, 2012 3:49 pm    Posted by jamie    Comments (3)

Hardwood for the bedroom

I am on an endless quest to decorate and redecorate my house. Now it’s time to tackle a new project – the master bedroom. You might think this should be a fun project, but the truth is, the bedroom seems like somewhat of a thankless job. Why? Because no one ever sees it. For that reason, I have not touched it since we moved into our house. In those 8+ years, I have redone our kitchen, painted every other room in the house, and replaced furniture in our living areas many times. But no major re-decorating has taken place in the bedroom. 

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A Day in the Life of a Flooring Designer

June 22, 2012 2:00 pm    Posted by sara    off
With this blog post, we’re introducing a new occasional series of posts that describe “a day in the life” of an Armstrong employee who has an impact on the type of floors and related products we offer you. Our first post was created by Sara Babinski, Principal Designer for Armstrong.

Show Day in the Life of an Armstrong Flooring Designer
5:00 a.m. Rise and shine. Check email, shower, and grab a cereal bar, blueberry pomegranate juice and fruit for breakfast.

6:45 Hop in the car. Stop for the daily iced coffee.

7:00 Work begins. Scan emails for importance and dive into my Google Alerts for: color trends, interior design trends and news on the world of hardwood. Review daily email from StyleSight, study more trends.

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What Is a Floating Hardwood Floor?

May 30, 2012 2:32 pm    Posted by dan    Comments (4)

Home for Sale

Last week, I received a call from a friend of mine who knows I work in Customer Service for Armstrong. He was planning to put his home up for sale and wanted to add value to it, without incurring substantial expenses. He had older carpet in his family room and living room and wanted to know if there was some way he could install a hardwood floor without too much hassle. My friend is not an installer, but he is a skilled do-it-yourselfer, so I suggested that he install a floating hardwood floor. His question to me was: “What’s a floating hardwood floor?”

Floating hardwood not attached to the subfloor
A floating hardwood floor, in the simplest explanation, is a hardwood floor that is installed without attaching it to the subfloor below. These floors are an engineered wood, with wood plies adhered together to create a structurally stable product. This kind of construction allows these floors to be installed over many different surfaces. Engineered wood is sold in a variety of species and colors, and it can come in wide widths.

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Our Flooring Designers Talk About Winning the ADEX Awards

May 21, 2012 4:37 pm    Posted by Kim Lefever    off

Armstrong wins ADEX Awards

This month, Armstrong Flooring’s Design Team won 4 ADEX (Awards for Design Excellence) awards: 2 for hardwood products and 2 for premium tile products. The ADEX Awards, sponsored by Design Journal, is the largest and most prestigious awards program for product design of furniture, fixtures and finishes marketed to design professionals.

The Flooring Board asked the Armstrong designers who created these award winners to talk about their flooring designs and what the awards mean to them.

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The VISION House: Q&A with Armstrong VP, Mara Villanueva-Heras

April 27, 2012 2:21 pm    Posted by Kim Lefever    Comments (2)

On Earth Day, the VISION House, a new “green” model home exhibit opened at Epcot® at Walt Disney World®. VISION House showcases many environmentally friendly products, like hardwood flooring and cabinets, that visitors can install in their own homes. It’s such an exciting project to be a part of that we decided to ask Mara Villanueva-Heras, VP-Marketing for Residential Floors, about Armstrong’s involvement.

    Room Scene
  • Why did Armstrong become a sponsor for the VISION House exhibit in Innoventions at Epcot?

    Floors are products we live on every day. A floor is a huge component of a room, both from a visual and lifestyle aspect. Armstrong is thrilled to have the opportunity to work with Green Builder® Media and Disney to show how typical, accessible products like ours can make an impact. The exhibit demonstrates that anybody can change the world by making positive changes in their own home.

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