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Archive for the ‘Hardwood’ Category

The Perfect Floor for the Bedroom

June 29, 2012 3:49 pm    Posted by jamie    Comments (3)

Hardwood for the bedroom

I am on an endless quest to decorate and redecorate my house. Now it’s time to tackle a new project – the master bedroom. You might think this should be a fun project, but the truth is, the bedroom seems like somewhat of a thankless job. Why? Because no one ever sees it. For that reason, I have not touched it since we moved into our house. In those 8+ years, I have redone our kitchen, painted every other room in the house, and replaced furniture in our living areas many times. But no major re-decorating has taken place in the bedroom. 

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A Day in the Life of a Flooring Designer

June 22, 2012 2:00 pm    Posted by sara    off
With this blog post, we’re introducing a new occasional series of posts that describe “a day in the life” of an Armstrong employee who has an impact on the type of floors and related products we offer you. Our first post was created by Sara Babinski, Principal Designer for Armstrong.

Show Day in the Life of an Armstrong Flooring Designer
5:00 a.m. Rise and shine. Check email, shower, and grab a cereal bar, blueberry pomegranate juice and fruit for breakfast.

6:45 Hop in the car. Stop for the daily iced coffee.

7:00 Work begins. Scan emails for importance and dive into my Google Alerts for: color trends, interior design trends and news on the world of hardwood. Review daily email from StyleSight, study more trends.

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What Is a Floating Hardwood Floor?

May 30, 2012 2:32 pm    Posted by dan    Comments (4)

Home for Sale

Last week, I received a call from a friend of mine who knows I work in Customer Service for Armstrong. He was planning to put his home up for sale and wanted to add value to it, without incurring substantial expenses. He had older carpet in his family room and living room and wanted to know if there was some way he could install a hardwood floor without too much hassle. My friend is not an installer, but he is a skilled do-it-yourselfer, so I suggested that he install a floating hardwood floor. His question to me was: “What’s a floating hardwood floor?”

Floating hardwood not attached to the subfloor
A floating hardwood floor, in the simplest explanation, is a hardwood floor that is installed without attaching it to the subfloor below. These floors are an engineered wood, with wood plies adhered together to create a structurally stable product. This kind of construction allows these floors to be installed over many different surfaces. Engineered wood is sold in a variety of species and colors, and it can come in wide widths.

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Our Flooring Designers Talk About Winning the ADEX Awards

May 21, 2012 4:37 pm    Posted by Kim Lefever    off

Armstrong wins ADEX Awards

This month, Armstrong Flooring’s Design Team won 4 ADEX (Awards for Design Excellence) awards: 2 for hardwood products and 2 for premium tile products. The ADEX Awards, sponsored by Design Journal, is the largest and most prestigious awards program for product design of furniture, fixtures and finishes marketed to design professionals.

The Flooring Board asked the Armstrong designers who created these award winners to talk about their flooring designs and what the awards mean to them.

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The VISION House: Q&A with Armstrong VP, Mara Villanueva-Heras

April 27, 2012 2:21 pm    Posted by Kim Lefever    Comments (2)

On Earth Day, the VISION House, a new “green” model home exhibit opened at Epcot® at Walt Disney World®. VISION House showcases many environmentally friendly products, like hardwood flooring and cabinets, that visitors can install in their own homes. It’s such an exciting project to be a part of that we decided to ask Mara Villanueva-Heras, VP-Marketing for Residential Floors, about Armstrong’s involvement.

    Room Scene
  • Why did Armstrong become a sponsor for the VISION House exhibit in Innoventions at Epcot?

    Floors are products we live on every day. A floor is a huge component of a room, both from a visual and lifestyle aspect. Armstrong is thrilled to have the opportunity to work with Green Builder® Media and Disney to show how typical, accessible products like ours can make an impact. The exhibit demonstrates that anybody can change the world by making positive changes in their own home.

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New Performance Plus Hardwood

March 30, 2012 1:37 pm    Posted by jamie    off

Hardwood Floors with Active Households

Hardwood has always been a popular flooring choice for many homeowners – and home buyers. We love the look of hardwood. But as durable as hardwoods are, many floors will begin to show the effects of an “active” household over time. You know – the dents, dings and scratches that are the result of everyday living. Some homeowners might not install hardwood for just that reason – or they might install it in a room that doesn’t get a lot of traffic.

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Armstrong Products Featured in Exhibit at Epcot® Theme Park

March 21, 2012 12:37 pm    Posted by Kim Lefever    off

Vision House Logo

We’re excited to announce Armstrong Flooring and Cabinets are featured in a new exhibit at Epcot at Walt Disney World®, opening late spring, 2012!

VISION House®, which will be located in INNOVENTIONS at Epcot, is the first “green” house built at a Disney theme park. The new exhibit is part of Green Builder® Media’s VISION House series, a group of demonstration homes built around the country to showcase green building and sustainable living ideas.

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The Dream Floor for a Basement Man Cave

February 17, 2012 4:16 pm    Posted by joe    off

Armstrong Engineered Hardwood Floors

For a while, I’ve been thinking about building my dream basement, aka “man cave.”  In my dream basement, the walls will be adorned with pictures of my sports heroes, and the centerpiece will be a very large, flat-screen television. A nice leather recliner and a pool table can also be found in this dream of mine. Now about the floor… In finished basements, I have seen everything from industrial carpet to vinyl tile to laminate. It never dawned on me that installing an authentic hardwood floor in a basement would be a viable option, but that’s what I discovered when I started working in Customer Service for Armstrong. Let me share what I know about hardwood options for your basement. 

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A Flooring Designer’s Tips for Finding a New Floor

January 20, 2012 4:57 pm    Posted by sara    Comments (6)

Armstrong Trend-Spotting

Since 2011 has come to a close, “trend-spotting” for 2012 has moved into full gear. This is when designers like me are looking for flooring trends for the year. What’s hot? What colors are in – which are out? Typically, the first quarter of each year is the time when trade shows related to flooring are in full swing – both domestic and international. This is where we find out about new products and show many of our own. In fact, most of the new flooring products you will see in 2012 are being developed and finalized as I type this blog post. It’s exciting to see the floor styles that will be coming to your local flooring store soon!

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Using Steam Cleaners on Wood & Laminate Floors

November 22, 2011 1:38 pm    Posted by joe    Comments (2)

Caution Floor Damage Ahead

It’s that time of year again. The newspaper’s filled with “Black Friday” sales and everyone is planning their shopping strategy – the holiday season is upon us. For many, this means gathering together with family and friends. If you’re hosting a get-together, making sure your home looks its best is likely one of your top priorities. For the hardwood or laminate owner, this often begs the question, “Is it okay for me to use a steam cleaner on my floor?” As a customer service technician, I get asked this question a lot. The short answer is no! Read on to find out why.

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