Archive for the ‘Hardwood’ Category
In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:
HA: Let’s start by describing what SURFACES is.
MVH: SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.
HA: What trends did you see at the show this year?
If you follow the latest decorating trends, you may know that textures inspired by nature are popular in home design today. Some designers even consider texture the new “color”. They suggest that bringing the textures of nature indoors has a positive effect on people. I’ve even read that homeowners are happier and healthier because a bit of nature inside their home creates a calming environment.
Armstrong has responded to this trend with a truly beautiful new hardwood collection that embodies both texture and nature. It’s called American Scrape™.
An American Tradition
The new American Scrape collection features wide plank floors with a hand-scraped look, designed to look like vintage floors from long ago. This unique collection got me thinking about the history of scraped floors, and after researching the topic, I discovered that wide-width scraped floors were an American tradition as far back as the 1800s – when most homes had solid wood floors. Back in those days, the boards were scraped to even out the differences between the planks.
At the 4th Annual GreenStep Awards hosted by Floor Covering Weekly (FCW), we earned two awards: a GreenStep Promotion Award for our sponsorship of a “green” home exhibit at Epcot® and a GreenStep Product award for a new environmentally friendly flooring tile.
GreenStep Promotion Award
The GreenStep Promotion Award was given to Armstrong for being a sponsor of the VISION House® in INNOVATIONS at Epcot®. The VISION House is a ground-breaking exhibit that represents a modern 21st century home, designed with sustainable products and intelligent systems.
Inside the VISION House
As visitors tour the exhibit, they learn how to reduce their personal impact on the planet. The purpose of the exhibit is to show visitors that a sustainable lifestyle isn’t a concept for the distant future, but completely achievable right now. more ►
First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.
Depending on where you live, summertime might bring more than backyard BBQs, fresh vegetables and pool-time. Summer can also bring high humidity. If you have hardwood floors, there are a few things you need to know about hardwood and humidity levels to keep your floor in great shape.
Happy Summertime! This is my favorite time of year. Cook-outs, picnics, swimming and other summertime events are in full swing!
With all of the outdoor events of summer, this leads to much “in and out of the house” activities. If you have children or grandchildren, you know what I mean.
Let me offer some quick tips and tricks for cleaning hardwood floors during these busy summer months.
I am on an endless quest to decorate and redecorate my house. Now it’s time to tackle a new project – the master bedroom. You might think this should be a fun project, but the truth is, the bedroom seems like somewhat of a thankless job. Why? Because no one ever sees it. For that reason, I have not touched it since we moved into our house. In those 8+ years, I have redone our kitchen, painted every other room in the house, and replaced furniture in our living areas many times. But no major re-decorating has taken place in the bedroom.
Last week, I received a call from a friend of mine who knows I work in Customer Service for Armstrong. He was planning to put his home up for sale and wanted to add value to it, without incurring substantial expenses. He had older carpet in his family room and living room and wanted to know if there was some way he could install a hardwood floor without too much hassle. My friend is not an installer, but he is a skilled do-it-yourselfer, so I suggested that he install a floating hardwood floor. His question to me was: “What’s a floating hardwood floor?”
Floating hardwood not attached to the subfloor
A floating hardwood floor, in the simplest explanation, is a hardwood floor that is installed without attaching it to the subfloor below. These floors are an engineered wood, with wood plies adhered together to create a structurally stable product. This kind of construction allows these floors to be installed over many different surfaces. Engineered wood is sold in a variety of species and colors, and it can come in wide widths.
This month, Armstrong Flooring’s Design Team won 4 ADEX (Awards for Design Excellence) awards: 2 for hardwood products and 2 for premium tile products. The ADEX Awards, sponsored by Design Journal, is the largest and most prestigious awards program for product design of furniture, fixtures and finishes marketed to design professionals.
The Flooring Board asked the Armstrong designers who created these award winners to talk about their flooring designs and what the awards mean to them.