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Archive for the ‘Hardwood’ Category

The VISION House: Q&A with Armstrong VP, Mara Villanueva-Heras

April 27, 2012 2:21 pm    Posted by Kim Lefever    Comments (2)

On Earth Day, the VISION House, a new “green” model home exhibit opened at Epcot® at Walt Disney World®. VISION House showcases many environmentally friendly products, like hardwood flooring and cabinets, that visitors can install in their own homes. It’s such an exciting project to be a part of that we decided to ask Mara Villanueva-Heras, VP-Marketing for Residential Floors, about Armstrong’s involvement.

    Room Scene
  • Why did Armstrong become a sponsor for the VISION House exhibit in Innoventions at Epcot?

    Floors are products we live on every day. A floor is a huge component of a room, both from a visual and lifestyle aspect. Armstrong is thrilled to have the opportunity to work with Green Builder® Media and Disney to show how typical, accessible products like ours can make an impact. The exhibit demonstrates that anybody can change the world by making positive changes in their own home.

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New Performance Plus Hardwood

March 30, 2012 1:37 pm    Posted by jamie    off

Hardwood Floors with Active Households

Hardwood has always been a popular flooring choice for many homeowners – and home buyers. We love the look of hardwood. But as durable as hardwoods are, many floors will begin to show the effects of an “active” household over time. You know – the dents, dings and scratches that are the result of everyday living. Some homeowners might not install hardwood for just that reason – or they might install it in a room that doesn’t get a lot of traffic.

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Armstrong Products Featured in Exhibit at Epcot® Theme Park

March 21, 2012 12:37 pm    Posted by Kim Lefever    off

Vision House Logo

We’re excited to announce Armstrong Flooring and Cabinets are featured in a new exhibit at Epcot at Walt Disney World®, opening late spring, 2012!

VISION House®, which will be located in INNOVENTIONS at Epcot, is the first “green” house built at a Disney theme park. The new exhibit is part of Green Builder® Media’s VISION House series, a group of demonstration homes built around the country to showcase green building and sustainable living ideas.

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The Dream Floor for a Basement Man Cave

February 17, 2012 4:16 pm    Posted by joe    off

Armstrong Engineered Hardwood Floors

For a while, I’ve been thinking about building my dream basement, aka “man cave.”  In my dream basement, the walls will be adorned with pictures of my sports heroes, and the centerpiece will be a very large, flat-screen television. A nice leather recliner and a pool table can also be found in this dream of mine. Now about the floor… In finished basements, I have seen everything from industrial carpet to vinyl tile to laminate. It never dawned on me that installing an authentic hardwood floor in a basement would be a viable option, but that’s what I discovered when I started working in Customer Service for Armstrong. Let me share what I know about hardwood options for your basement. 

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A Flooring Designer’s Tips for Finding a New Floor

January 20, 2012 4:57 pm    Posted by sara    Comments (6)

Armstrong Trend-Spotting

Since 2011 has come to a close, “trend-spotting” for 2012 has moved into full gear. This is when designers like me are looking for flooring trends for the year. What’s hot? What colors are in – which are out? Typically, the first quarter of each year is the time when trade shows related to flooring are in full swing – both domestic and international. This is where we find out about new products and show many of our own. In fact, most of the new flooring products you will see in 2012 are being developed and finalized as I type this blog post. It’s exciting to see the floor styles that will be coming to your local flooring store soon!

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Using Steam Cleaners on Wood & Laminate Floors

November 22, 2011 1:38 pm    Posted by joe    Comments (2)

Caution Floor Damage Ahead

It’s that time of year again. The newspaper’s filled with “Black Friday” sales and everyone is planning their shopping strategy – the holiday season is upon us. For many, this means gathering together with family and friends. If you’re hosting a get-together, making sure your home looks its best is likely one of your top priorities. For the hardwood or laminate owner, this often begs the question, “Is it okay for me to use a steam cleaner on my floor?” As a customer service technician, I get asked this question a lot. The short answer is no! Read on to find out why.

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Explore the Natural Beauty of Maple Hardwood Flooring

November 18, 2011 2:46 pm    Posted by EMSnyder    Comment (1)
Let me create a scenario for you and see if this sounds familiar: Maple - Cappuccino
You have flooring that absolutely needs to be replaced.
Your furniture tends to be more of a contemporary styling.
You definitely want hardwood flooring.

What flooring would you choose?

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Would the REAL Hardwood Please Stand Up?

November 4, 2011 9:52 am    Posted by SMWeir    off

The Real Hardwood

Working in the flooring industry, I would often hear people say that they want solid hardwood for their floors because they want real wood. When I would suggest engineered hardwood as another option, I would get the response, “That’s not real wood.” Well, actually, it is. Engineered hardwood is real wood – it’s just constructed differently.

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The Popular Appeal of Hand-Scraped Hardwoods

September 23, 2011 4:35 pm    Posted by sara    Comments (4)

Texture is quickly becoming the new “color.” By that I mean color has always been the main driver for people looking for a hardwood floor, but over the last few years, texture has been overtaking color as the new driver. The reason behind that trend is that texture stimulates our senses with tactile and visual elements.

Hand-scraped hardwood floors are a good example of how popular texture is with floor shoppers. There is a big demand for hand-scraped hardwood floors in the U.S.  Geographic areas around the country have various desires. In California, the hand-scraped hardwoods are sculptural and undulating with minimal character. In the Southwest, the hand-scraped look is much more rustic and features heavy graining, knots and mineral streaks. And the Northeast seems to just be discovering the hand-scraped phenomenon, and their desire is somewhere in the middle.

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The Best “Green” Flooring Choice in North America

September 2, 2011 2:58 pm    Posted by JGDeZarn    off

I used to work in an office with The Scientist. Not A Scientist, The Scientist. That was his nickname, which he earned by virtue of the way he made decisions: every option was fully analyzed, every possible consequence projected into the future. He spent more time choosing a big-screen TV than most people spend choosing a home. I secretly admired his rigor, but never, ever, ever approached purchases with anything like that degree of discipline. I’m pretty sure this is true for most people. A lot more of us get a quick sense of the options, and we move on to: “Yeah, I get the general picture. That’s all I really need to know.”

When we’re buying flooring, we have some values – things we care about – that help guide us. For a lot of people, sustainability (centered around ecological and environmental health) values are somewhere on that list. But unless you are The Scientist, you may not be sure about the facts and your choices. There have been attempts to give consumers confidence that they are purchasing sustainable flooring – green certifications of various types. FSC certification, from the Forestry Stewardship Council, is supposed to help. But then you might hear some news report that only muddles things further. Take, for example, the recent story about the Gibson Guitar factory in Nashville being raided by the feds, and shut down, for importing non-sustainably sourced tropical wood, except the Gibson people say it is FSC certified…all of which makes my point – either you are The Scientist, or you are confused. more ►