Archive for the ‘Laminate’ Category
We’ve got a lot of advice for things that could happen during your Big Game party. Spills and tracked-in dirt? Seems legit. Spots caused by food, water, or animals? Could happen. Grease, lipstick, crayon, ink, heel marks? It’s starting to sound like quite a party! Chewing gum or candle wax? Things just started getting real…what kind of party is this again? Deep scratches or gouges? Well, we hope not, but we’ve even got that covered. more ►
What’s new in the world of laminate? Color variation, reclaimed wood looks, and subtle textures! These three hot flooring trends drove our latest releases in laminate flooring.
In this post, we’ll show you our three new looks: Global Reclaim laminate flooring, which is part of the Architectural Remnants collection; three new flooring colors in Forestry Mix which is in the Rustics Premium collection; and Millwork Block, which is also in Rustics Premium.
All three brand new products make use of different planks to create a highly varied board look, and have a realistic texture.
In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:
HA: Let’s start by describing what SURFACES is.
MVH: SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.
HA: What trends did you see at the show this year?
At a family birthday party last weekend, my Aunt Cindy, who owns a beach house in Ocean City, New Jersey, was discussing her latest misfortune – the first level of her beach house had been flooded out. She told us that she wanted to get her home up and running quickly, so she and her two young daughters could enjoy the summer months at the shore. One of her remodeling decisions involved choosing a kitchen floor.
She posed the question at the dinner table of what everyone thought about a laminate floor for the kitchen. Turns out, not many of my relatives knew exactly what laminate flooring was. Some reacted with a less-than-positive response, calling laminate “cheap” and “artificial-looking”. After the dust settled, as usual, everyone turned to me for “expert” flooring advice.