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Archive for the ‘Luxury Vinyl’ Category

Finding the Right Bathroom Flooring

October 14, 2011 4:03 pm    Posted by SMWeir    Comments (2)

Perfect Bathroom Floor

The bathroom is one of the busiest rooms in a home. According to one survey, working women spend about 90 minutes a day in a bathroom getting ready for work. (By contrast, in the same survey, men spend about 11 minutes.) If you’ve got teenagers, they’re spending 30-40 minutes in the bathroom before school. And if your children are younger, then you know at the end of the day, bath time can go on and on – and on. Here’s the question: is your bathroom floor up to the challenge?

Finding the right bathroom flooring is a matter of knowing: the look you want, the floor type you want and the performance you expect from a floor. more ►

Alterna Installation Easier Than Ceramic Tile

September 30, 2011 4:16 pm    Posted by RDDemackiewicz    off

Alterna InstallationWe installed Alterna luxury vinyl tile in our kitchen and mudroom, and I just want to say: you really have to see and feel Alterna to know what a great product it is! And I’m happy to say that my husband agrees with me – now, but it didn’t start out that way. In the beginning, he wasn’t too sure. Let me take you back….

Our big day for the Alterna installation was a Saturday in late August. Of course, we didn’t start prepping for the installation until the night before. To make sure we both understood how this was going to work, I read the instructions out loud to my husband. When I got to the line, “Do not install Alterna over OSB or plywood,” my husband said, “What did you just say? We have OSB.” I read it again. Then he took the paper and read it because, well, he’s male and therefore would not believe it until he saw it for himself in black and white.

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To Grout or Not to Grout

August 26, 2011 3:27 pm    Posted by RDDemackiewicz    Comments (6)

Anyone who has installed flooring in their home has had to make choices about which floor fits their space and decorating style. My husband and I recently went through this when we were shopping for new flooring for our first floor. We chose laminate flooring over carpet for the main living areas, but we were still undecided about the mudroom and bathrooms.

Grout or Not to GroutThe mudroom is where we have our washer and dryer, and it also serves as the “pet containment” area. To say the least, it is a high traffic area. In addition, the flooring in this area would be subjected to various degrees of moisture. We needed a floor that was economically practical and would hold up to a couple of newlyweds, a dog, a cat and, someday, children.

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Fresh New Stone Looks for Alterna

August 12, 2011 4:55 pm    Posted by Jeanette McCuaig    Comments (4)

We’re excited to announce we’ve just introduced a new collection to our Alterna luxury vinyl tile products!

Our original Alterna collection was designed to capture the timeless look of natural stone and ceramic tile, while providing a warm, soft feel underfoot. These floors also offer strong textures that vary subtly from tile to tile.


With our brand new line called Alterna Reserve, we’ve maintained all the features of Alterna, but added more dramatic, high-end stone visuals. We’ve also added even more texture variations from tile to tile. If you’re looking for a unique floor that makes a high impact, then you’ll want to explore the Alterna Reserve collection.

This collection includes three patterns.

Moselle Valley is a slate with a gorgeous blend of organic colors and clefts. It’s offered in four colors. My favorite is Forest Green/Copper. It’s a deep rich color with a blend of green, rust, brown and beige. It could match many color schemes in today’s homes.

• The Spanish name for quartz is Cuarzo. Inspired by beautiful quartz stone, Cuarzo adds a glimmer of crystallized veining. This pattern is also offered in four colors.

Classico Travertine inspired the original idea for this new collection. The design team wanted to offer more variation in a travertine stone, so a new innovative process evolved for all three new designs. Classico Travertine replicates the color and texture variation of stone quarried directly from the earth. more ►