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Linoleum vs. Vinyl Flooring

August 23, 2013 2:24 pm    Posted by Kim Lefever    Comments (2)

In Customer Service, we often get the question, “Are vinyl and linoleum the same thing?” The answer is no. While linoleum is often used as a synonym for vinyl sheet, it’s more accurate to say that they’re both resilient floors – meaning they can restore their shape. Their only similarity is that linoleum and vinyl both come in sheet goods (on a roll rather than tiles).

Choosing Between Linoleum and Vinyl
I’m in the planning stages of my kitchen renovation, and I’ve considered all of the floors Armstrong makes. Right now, I’ve narrowed it down to linoleum and vinyl sheet. Vinyl sheet offers amazing visuals and the easiest maintenance. So why is linoleum on my short list? All the colorful options! While vinyl floors come in a wide range of colors, linoleum takes advantage of the entire spectrum of color. See the options here.

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How to Install a Floating Hardwood Floor

August 9, 2013 2:42 pm    Posted by swingler    off

If you’re thinking about hardwood but want a DIY installation, consider a Lock&Fold floor. Armstrong’s Midtown Hardwood product line offers the beauty of hardwood in an engineered structure, which allows it to be installed on any level of your home.

Floating floors using the Lock&Fold method can be installed over any subfloor that is structurally sound, flat, clean, and dry. Does your basement man cave need a new look? Midtown is a perfect choice for any climate-controlled basement. And you don’t need nail guns and other expensive tools when installing Midtown. With Lock&Fold technology, the hardwood planks simply snap together.

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Express Yourself with New Alterna Shapes and Sizes

July 26, 2013 4:13 pm    Posted by Jeanette McCuaig    off

Personalization has become an important interior design trend in recent years. Now Armstrong introduces a whole new dimension of personalization – for your floor! With new shapes and sizes in our Alterna collection.

Alterna luxury vinyl tile is a beautiful alternative to natural stone and ceramic tile, and just like those products, Alterna is available in various sizes. In addition to 16” x 16” and 12” x 12” sizes, you can now get 12” x 24”, 8” x 16” and 8” x 8” in thirty Alterna designs.

Ready to design your own floor? Try these patterning ideas.

1) Install square tiles in a diamond pattern.

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Top 5 Floors of 2013 – Mid-Year Recap

July 12, 2013 10:55 am    Posted by Heather Antolik    off

What makes a floor worthy of a 5-star rating? Is it the looks? The durability? The ease of installation? At Armstrong, we know it’s all of these things. So here’s a rundown of the top-rated floors of 2013 (so far), by you, our customers.

Northern Maple – Burnt Cinnamon

5 Star
Northern Maple

 

Hardwood Flooring

The deep, spicy tones of this engineered hardwood flooring scored big points with the homeowners who installed it throughout their whole first floor. They also rated this hardwood for quality, ease of installation, and ease of cleaning.

“This is an excellent product… Very easy to install and looks great. “ more ►

Homes for Our Troops – The Story in Pictures

June 28, 2013 2:01 pm    Posted by Heather Antolik    off

Homes for Our Troops

Armstrong has partnered with Homes for our Troops (HFOT), a national nonprofit, non-partisan organization that builds specially adapted homes for the nation’s severely injured veterans.

As the exclusive flooring supplier to HFOT, we are donating floors for approximately 30 homes to be built across the country in 2013. The houses are built at no cost to the veteran through the support of individuals, foundations, and corporate contributors.

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MIDTOWN™ Hardwood Selected by Top Builder

June 13, 2013 2:28 pm    Posted by rosanne    Comment (1)

Midtown Hardwood FlooringNothing says luxury like a beautiful hardwood floor. The new Midtown hardwood collection by Armstrong lets you achieve a stunning hardwood style without the cost implications or performance limitations.

One of America’s “Top 100 Builders”, Oakwood Homes, in Loveland, CO, recently discovered the unique advantages of Midtown. They installed nearly 800 feet of genuine walnut floors from the collection in a 2,100 square foot model home.

Inside the Model Home
The entryway, kitchen, and living room of this exquisitely styled Oakwood model home shout “STYLE” with varying hues of rich warm walnut that complement the vibrant furniture design.

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NEW Laminate Floors Feature Reclaimed Wood Looks

May 31, 2013 4:01 pm    Posted by Marcia Fortley    Comments (4)

We’ve just launched the new Architectural Remnants laminate collection – a striking, harmonious mix of vintage and rustic reclaimed wood looks that set a new standard for fine and fashionable living.

I spoke to Sara M. Babinski, Principal Designer for laminate flooring, about this new collection.

Q: What was your inspiration for this collection?Architectural Remnants
A: Armstrong creates laminate floors that aspire to look like high end hardwoods. It was important to capture the right color, texture, and species for the floor to look harmonious and create the look and feel of a vintage floor that stepped right out of the past.

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Why the Backing on a Vinyl Sheet Floor Matters

May 17, 2013 4:14 pm    Posted by Kim Lefever    Comments (4)

Admittedly, talking about the backing of a vinyl sheet floor isn’t nearly as interesting as talking about the top layer, which features the design. In fact, as floor shoppers, most of us I’m guessing don’t consider the backing of a floor at all when we’re choosing a floor.

Felt LayerBut here’s why it’s important, the backing of a vinyl sheet floor affects how your floor is installed. Armstrong makes vinyl floors with a fiberglass backing, vinyl floors with a felt backing, and vinyl floors with a 70% stone composite backing. For this post, we’ll focus on floors with either a fiberglass backing or a felt back.

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Luxe Plank™ Luxury Vinyl vs. the Slobber Monster

April 5, 2013 2:16 pm    Posted by swingler    Comments (3)

If you’re an avid DIYer and haven’t pondered the thought of installing Luxe Plank luxury vinyl in your home, maybe this post will help change your mind. Luxe Plank has the appearance of today’s most popular wood visuals, superior water resistance and when you add the ease of installation and the durability of this product, I bet you’ll seriously want to give this product a second look.

Luxe PlankI am a new homeowner and have a very active lifestyle, so I don’t have time to spend hours cleaning my floors. Plus, I have an 8-month-old Labrador retriever named “Remy”, already weighing in at 75 lbs. Luxe made it an easy decision when looking for a product to stand up to a slobber monster who has not yet learned his table manners.

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SURFACES: A Recap of the Largest Flooring Trade Show in the U.S.

March 8, 2013 3:57 pm    Posted by Heather Antolik    off

In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:

HA:  Let’s start by describing what SURFACES is.

Surfaces 2013 Expo

MVH:  SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.

HA:  What trends did you see at the show this year?

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