Armstrong has partnered with Homes for our Troops (HFOT), a national nonprofit, non-partisan organization that builds specially adapted homes for the nation’s severely injured veterans.
As the exclusive flooring supplier to HFOT, we are donating floors for approximately 30 homes to be built across the country in 2013. The houses are built at no cost to the veteran through the support of individuals, foundations, and corporate contributors.
Nothing says luxury like a beautiful hardwood floor. The new Midtown hardwood collection by Armstrong lets you achieve a stunning hardwood style without the cost implications or performance limitations.
One of America’s “Top 100 Builders”, Oakwood Homes, in Loveland, CO, recently discovered the unique advantages of Midtown. They installed nearly 800 feet of genuine walnut floors from the collection in a 2,100 square foot model home.
Inside the Model Home
The entryway, kitchen, and living room of this exquisitely styled Oakwood model home shout “STYLE” with varying hues of rich warm walnut that complement the vibrant furniture design.
Admittedly, talking about the backing of a vinyl sheet floor isn’t nearly as interesting as talking about the top layer, which features the design. In fact, as floor shoppers, most of us I’m guessing don’t consider the backing of a floor at all when we’re choosing a floor.
But here’s why it’s important, the backing of a vinyl sheet floor affects how your floor is installed. Armstrong makes vinyl floors with a fiberglass backing, vinyl floors with a felt backing, and vinyl floors with a 70% stone composite backing. For this post, we’ll focus on floors with either a fiberglass backing or a felt back.
If you’re an avid DIYer and haven’t pondered the thought of installing Luxe Plank luxury vinyl in your home, maybe this post will help change your mind. Luxe Plank has the appearance of today’s most popular wood visuals, superior water resistance and when you add the ease of installation and the durability of this product, I bet you’ll seriously want to give this product a second look.
I am a new homeowner and have a very active lifestyle, so I don’t have time to spend hours cleaning my floors. Plus, I have an 8-month-old Labrador retriever named “Remy”, already weighing in at 75 lbs. Luxe made it an easy decision when looking for a product to stand up to a slobber monster who has not yet learned his table manners.
In a recent interview, I talked with Mara Villanueva-Heras, V.P. of Marketing for Armstrong Residential Flooring, about SURFACES – the biggest trade show for the flooring industry in the U.S. – and the home décor trends that are getting her excited this year. Here’s what she had to say:
HA: Let’s start by describing what SURFACES is.
MVH: SURFACES serves as the industry’s meeting place to unveil new floor covering products, tools, and technologies. The show was a tremendous success for us this year. Our focus was to launch new products and highlight some unique merchandising and marketing concepts.
HA: What trends did you see at the show this year?
If you follow the latest decorating trends, you may know that textures inspired by nature are popular in home design today. Some designers even consider texture the new “color”. They suggest that bringing the textures of nature indoors has a positive effect on people. I’ve even read that homeowners are happier and healthier because a bit of nature inside their home creates a calming environment.
Armstrong has responded to this trend with a truly beautiful new hardwood collection that embodies both texture and nature. It’s called American Scrape™.
An American Tradition
The new American Scrape collection features wide plank floors with a hand-scraped look, designed to look like vintage floors from long ago. This unique collection got me thinking about the history of scraped floors, and after researching the topic, I discovered that wide-width scraped floors were an American tradition as far back as the 1800s – when most homes had solid wood floors. Back in those days, the boards were scraped to even out the differences between the planks.
When my husband and I first bought our home, we knew that at some point the kitchen was going to need a complete makeover. After a few years, with a lot of planning, saving, and dreaming, we finally made it happen.