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It’s All About Texture: A Q&A with Principal Designer, Sara Babinski

February 1, 2013 2:10 pm    Posted by Heather Antolik    off

Designers have known it for years, but the texture trend is catching fire with homeowners and we have a feeling it’s here to stay. I sat down with principal flooring designer, Sara Babinski, to find out what makes texture just as important as any other decorating element and how it can really define a space.

HA: Talk to me a little about texture as a design element. x-grain khaki armstrong
I’m seeing it everywhere!

SB: The first thing you have to know about texture is how we create it. We can “do” texture in the print (2D) or on the surface (3D using an embossing technique). We’re seeing a big push towards realism. It’s important to people for things to look as real, and natural as possible. That means a few more knots in a hardwood, or an X-grain (milled look) applied to a laminate, those are the “real” elements that homeowners are wanting.

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Planning a Kitchen Renovation

January 18, 2013 4:13 pm    Posted by modesty    Comment (1)

Kitchen Remodel Planning

When my husband and I first bought our home, we knew that at some point the kitchen was going to need a complete makeover. After a few years, with a lot of planning, saving, and dreaming, we finally made it happen.

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Happy Holidays!

December 20, 2012 1:12 pm    Posted by Kim Lefever    off
Happy Holidays from Armstrong Flooring

Alterna Installation 101

December 19, 2012 1:53 pm    Posted by gieniec    Comments (16)
seo content here

My fiancé and I make a good team when it comes to home improvements: he is construction-savvy and I’m always ready for a new challenge! However, with any home project, we always step back and ask ourselves this question, “Is this a DIY project or do we need to hire a professional?”

Case in point: we need a new kitchen floor. Since I work at Armstrong, we’re looking at Armstrong products – specifically Alterna groutable premium tile. It’s one of our most popular flooring products and has received a lot of positive reviews on our website.

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Armstrong Earns Two GreenStep Awards

November 30, 2012 5:19 pm    Posted by modesty    Comment (1)

GreenStep AwardAt Armstrong, we are committed to protecting the environment and using natural resources responsibly. Recently the flooring industry took notice of our efforts.

At the 4th Annual GreenStep Awards hosted by Floor Covering Weekly (FCW), we earned two awards: a GreenStep Promotion Award for our sponsorship of a “green” home exhibit at Epcot® and a GreenStep Product award for a new environmentally friendly flooring tile. 

GreenStep Promotion Award

The GreenStep Promotion Award was given to Armstrong for being a sponsor of the VISION House® in INNOVATIONS at Epcot®. The VISION House is a ground-breaking exhibit that represents a modern 21st century home, designed with sustainable products and intelligent systems.

Inside the VISION House
As visitors tour the exhibit, they learn how to reduce their personal impact on the planet. The purpose of the exhibit is to show visitors that a sustainable lifestyle isn’t a concept for the distant future, but completely achievable right now. more ►

A Day in the Life of an Armstrong Customer Service Rep

November 6, 2012 11:58 am    Posted by swingler    off

This blog post is part of our occasional series that describes “a day in the life” of an Armstrong employee who works in our residential flooring business. This post was written by Emily Swingler in Customer Relations and Technical Services.

This group is based in Lancaster, PA, and is available to take your calls Monday – Friday, from 9:00 a.m. to 4:30 p.m. at 1-800-233-3823.

Armstrong Flooring - Day in the Life of a Customer Service Rep

 

6:15 a.m.

Alarm sounds, time to get up! (Snooze sounds like a much better option.)

6:30

Second alarm sounds, which means I have to REALLY get up this time. After a shower, I make my way to the kitchen to brew a cup of Joe to get the morning started.

7:00

Let the puppy out and catch some of the local news, while munching on my morning toast.

7:30

Off to the office I go.

8:00

Review emails received overnight from customers and prioritize on the order to respond. (Customers who contact us after hours have the option to send us email communications.)

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Vinyl Flooring Ideas for Starter Homes

October 19, 2012 1:54 pm    Posted by lakeman    Comment (1)

Starter Homes

For many of us – whether we’re single, married, engaged, have kids/don’t have kids – the American dream is still to own our own home. That first home is typically referred to as a “starter home”.  It’s affordable, often small, and may not have many special features, but it’s perfect to begin life as a homeowner.

Buying a starter home is just the beginning of an exciting adventure! After you’ve found the right place, the next step is to make it yours: with your furniture, your décor, and your style.

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Hand-Scraped Hardwood – A Lasting Floor Trend

October 5, 2012 1:30 pm    Posted by sara    Comments (4)

Armstrong Hand Scraped Hardwood

First, what is a hand-scraped floor? An authentic hand-scraped (hand-sculpted) wood floor has a distinctive surface texture. To make our collections, each plank is scraped with a tool for a distinctive, one-of-a-kind floor. No two planks are the same. Then we give the wood a color stain and pre-finish it with a factory coating using leading edge technology.

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To Glue or Not to Glue. That Is the Question.

September 21, 2012 4:43 pm    Posted by swingler    Comments (6)

Armstrong Vinyl Sheet Flooring Adhesive

In Customer Service, we often get the question: Do I need to glue down my vinyl floor? What I tell customers is – it depends. The decision about gluing depends on the flooring product you choose, your subfloor, the size of your room, and the type of traffic you expect.

 There are three primary methods of installing vinyl flooring:

  • loose lay
  • fully bonded
  • perimeter bonded

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Nature-Inspired Alterna Tile

September 7, 2012 4:45 pm    Posted by gieniec    Comments (6)

Armstrong Alterna

I professed my love for stone tile many years ago, deciding my home and life would not be complete without the raw, pure beauty of 1000-year-old stone under my feet every day. All of this was true until I laid eyes on Alterna premium tile. I couldn’t believe it wasn’t real stone. I examined every inch of the Alterna tile sample, still doubting what was in front of me. But the texture, depth, color variation, warmth and comfort sold me. It was just like my beloved stone tile, offering natural beautiful characteristics, but at a lower cost, with easier installation and lower maintenance than natural stone tile. Oh, and did I mention the coordinating grout colors? This is one innovative floor!

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