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Posts Tagged ‘luxury vinyl flooring’

Find the Perfect Kitchen Floor

February 3, 2012 4:46 pm    Posted by Rebecca Fisher    Comments (3)

Choosing a Kitchen Floor

Are you in this group? While cooking dinner for your family, you spill tomato sauce on the floor. When you bend down to wipe it up, you notice that your kitchen floor looks old, dingy, scratched, dull, ______ (fill in the blank). That prompts you to think: I need a new kitchen floor!

Okay, you’ve got the motivation. Now comes the obvious next step: finding the right floor for your kitchen. First, ask yourself: what do you want and need for your new floor? After design and color, you might choose moisture resistance, durability, stain resistance, or easy maintenance. Armstrong has a variety of floors in several categories with the design options and performance features many homeowners are looking for in their kitchens. more ►

Alterna Luxury Vinyl – A Love Story

January 13, 2012 5:02 pm    Posted by gina    off

It’s always nice to “know” someone…

When you’re in the market for a new car, it’s helpful to have a close friend or family member in the auto business. They can give you the “inside” information you’re looking for and you know you can trust their recommendations. Same goes for just about any large scale purchase that you’re planning to make that will change your home or lifestyle. For the people close to me, I am their “friend in flooring”.

A few months ago, my brother-in-law (David) and sister-in-law (Vicki) were in the process of building a new home and came to me when it was time to choose a floor for their kitchen. Since they have two small children and another one on the way and a very large Doberman, they were looking for a floor that would accommodate their active lifestyle, but still look high end. David would not stop talking about ceramic tile and how “there is nothing like the look of natural stone in a home.” But Vicki was fearful, like any expectant mother, and kept talking about her new baby crawling around and “cracking his/her head open” on the ceramic tile.

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DIYer Likes Luxe Plank Luxury Vinyl

November 11, 2011 3:37 pm    Posted by Rebecca Fisher    Comments (2)

Luxe Plank Closeup

So, what does a knowledgeable Armstrong employee do when her basement floods, ruining her flooring? She shops for new flooring! We originally had carpeting in the basement, but I knew I wasn’t interested in replacing my damaged flooring with more carpeting. I started to look at hard surface materials. Believe it or not, I looked at other manufacturers in addition to Armstrong, but I kept returning to Armstrong’s Luxe Plank luxury vinyl floor. I had always admired the beauty of the flooring, but didn’t know if it would stand up to my expectations – which may be more demanding than the average consumer. I knew the installation method, maintenance routine and warranty like the back of my hand, but I wanted to touch it and test it for myself. 

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Fresh New Stone Looks for Alterna

August 12, 2011 4:55 pm    Posted by Jeanette McCuaig    Comments (4)

We’re excited to announce we’ve just introduced a new collection to our Alterna luxury vinyl tile products!

Our original Alterna collection was designed to capture the timeless look of natural stone and ceramic tile, while providing a warm, soft feel underfoot. These floors also offer strong textures that vary subtly from tile to tile.


With our brand new line called Alterna Reserve, we’ve maintained all the features of Alterna, but added more dramatic, high-end stone visuals. We’ve also added even more texture variations from tile to tile. If you’re looking for a unique floor that makes a high impact, then you’ll want to explore the Alterna Reserve collection.

This collection includes three patterns.

Moselle Valley is a slate with a gorgeous blend of organic colors and clefts. It’s offered in four colors. My favorite is Forest Green/Copper. It’s a deep rich color with a blend of green, rust, brown and beige. It could match many color schemes in today’s homes.

• The Spanish name for quartz is Cuarzo. Inspired by beautiful quartz stone, Cuarzo adds a glimmer of crystallized veining. This pattern is also offered in four colors.

Classico Travertine inspired the original idea for this new collection. The design team wanted to offer more variation in a travertine stone, so a new innovative process evolved for all three new designs. Classico Travertine replicates the color and texture variation of stone quarried directly from the earth. more ►