The Armstrong Family of Quality Flooring Brands

Get to know more about the Armstrong flooring brands that you’ll find online, in independent flooring stores and home centers in the U.S. and Canada.*

What’s in a name? Everything. Our different brand names mean different things to our customers, but all of our brands carry the Armstrong promise of quality, integrity and value. When you purchase Armstrong, Bruce, HomerWood or T. Morton flooring, you can trust that we will stand behind it.

Armstrong Flooring

The heart of the Armstrong brand is our commitment to helping our customers get the right flooring for their home. For over 100 years, we have been pursuing this with beautiful, durable and innovative flooring for every room of the home – in hardwood, vinyl sheet, luxury vinyl plank and tile, vinyl tile, laminate, and linoleum. The full range of Armstrong flooring is available at independent flooring retailers and home centers throughout North America. The Armstrong brand is trusted for quality.

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Bruce Flooring

Bruce Flooring is the number one brand of hardwood flooring in North America, owing to more than 100 years of delivering on its promise of consistently high-quality flooring. Year after year, Bruce is voted the top brand of hardwood flooring – most used and most trusted – by new home builders. In addition to hardwood flooring, the Bruce brand and quality grace a wide selection of laminate flooring. These products are available at home centers and independent flooring stores across North America. Bruce Flooring: beauty and durability for generations.

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HomerWood Premium Hardwood

Authentic craftsman techniques are applied with beautiful results in HomerWood's line of premium hardwood flooring. HomerWood’s premium hardwood floors are well-preserved and reveal all the natural artistry of the trees we harvest, including original markings, distinctive graining, and inherent characteristics. The result is stunning, unique beauty in your home. HomerWood’s unsurpassed expertise and attention to detail are reflected in every aspect of producing a one-of-a-kind, premium hardwood floor. You can find HomerWood products at independent retailers in the U.S. and Canada. Explore the HomerWood difference.

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T. Morton Handcrafted Hardwood

T. Morton offers the broadest selection of designer-inspired, premium handcrafted hardwood flooring available. This luxury hardwood line features seven distinctive collections, with more than 79 unique styles. You simply won’t find a broader selection of premium hardwood floors, or a more eclectic offering of colors, textures, and treatments anywhere in the world. What you will find is a “custom floor” without the hassles of on-site finishing. T. Morton hardwood floors are sold exclusively through an elite group of U.S. retailers. Browse our design options at

*T. Morton floors are only sold in the U.S.

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