Press Room | 2012

May 10, 2012


LANCASTER, PA – Armstrong Residential Floor Products was awarded four Awards for Design Excellence (ADEX) for distinctive products in resilient and hardwood designs.

Presented annually for exceptional product design of furnishings and building materials marketed to the design trade, and sponsored by Design Journal, the ADEX competition is the largest and most prestigious awards program for product design of furniture, fixtures and finishes.

Ranked on form and function, two new Armstrong hardwood floors received awards – ADEX Platinum for Artesian Hand Tooled Birch, a delicate hand-sculpted domestic hardwood, and ADEX Gold for Performance Plus™ Hardwood, Armstrong’s exclusive acrylic-infused hardwood floor that offers unbeatable strength while enhancing the wood’s natural beauty. According to Milton Goodwin, vice president, Hardwood Product Management, hardwood floors are not meant just for show. “People want beautiful looks with the peace of mind provided by true ‘high performance’,” he says. “These floors withstand the demanding lifestyles of modern families; they’re perfect for active homes with kids and pets.”

Alterna Reserve Premium Groutable Tile received both Gold and Silver awards. Alterna Reserve perfectly captures the colors and textures of travertine stone, quartz and slate, in 32 different tile variations. Virtually, no two tiles are the same, which allows for the creation of a floor with more random, natural visuals, just like those found in nature. “The look of natural stone continues to be a design favorite that brings elegance and style to any space. Now, this beauty can be enjoyed without any of the drawbacks of natural stones – no more hard, cold flooring underfoot, cracked tiles or unforgiving surfaces,” said Vice President-Resilient Product Management Allen Cubell.

“We are proud to receive these multiple awards. Our team of product designers search the world of art and fashion to find inspiration for Armstrong’s portfolio, aimed at bringing designs to retail that people want to buy,” said Marketing Vice President Mara Villanueva-Heras. “Armstrong products also face the industry’s most rigorous tests created and performed by our on-staff PhD scientists. State-of-the-art quality checks ensure Armstrong products are the highest quality in the industry and are backed by the industry’s best warranties.”

An anonymous panel of professionals representing a cross section of the design industry conducts all voting for the ADEX Awards. ADEX judges are among the ablest in their respective areas of expertise and so the ADEX Award represents the best product designs of the year in the opinion of those who themselves reside at the top of their specialty. This year’s ADEX Awards attracted upwards of 2,000 companies submitting thousands of innovative new products.

About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2011, Armstrong's consolidated net sales totaled approximately $2.9 billion. Based in Lancaster, Pa., Armstrong operates 32 plants in eight countries and has approximately 9,100 employees worldwide. For more information, visit  Established in 1860, Armstrong celebrated its 150th anniversary in 2010.

News Contact
Michelle Zelman, 717-859-6766 or


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