Press Room | 2012

March 3, 2012

Ignite Your Spring Selling Season With Armstrong Residential Floor Products

Education has its rewards: Retailers who complete all four of Armstrong’s eLearning training videos between March 15th- April 30th will be entered to win one of three cash prizes up to $3,000 – and everyone who takes all four gets an Armstrong T-shirt. Details are available at Armstrong’s eLearning Center,

These brief, interactive and educational tools are chock full of information that independent retail partners can use to learn how to make more money with Armstrong vinyl sheet, luxury vinyl and hardwood products. The eLearning tools are designed to help salespeople create more satisfied customers and help close the sale by getting comfortable with new merchandising and products, and learning how to make the Armstrong brand work even harder for them.

“Armstrong’s trusted brands drive store traffic and help convert sales,” said Katie Raymond, Independent Channel Marketing Manager, Armstrong Floor Products. “Armstrong is the most powerful, most recognized and most trusted brand in flooring. Research continues to show two consistent points: 1) that, more than anything else, consumers want to buy quality, and; 2) Armstrong and Bruce are the brands they associate with top quality.”

Training videos are on 2012 new and featured products, including Performance Plus® hardwood, vinyl sheet, Luxe Plank and Alterna premium tile. “Armstrong products entice homeowners and make it easy for dealers to sell and install Armstrong flooring,” said Raymond. Armstrong products also face the industry’s most rigorous tests created and performed by its on-staff PhD scientists. State-of-the-art quality checks ensure Armstrong products are the highest quality in the industry and are backed by the industry’s best warranties.

Winners of the cash prize will be notified by their Armstrong sales representative if their name is picked in a random drawing in mid-May. Others will be notified via email for a message once all four training videos are completed regarding receiving a free Armstrong t-shirt.

For additional information, visit

About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2011, Armstrong's consolidated net sales totaled approximately $2.9 billion. Based in Lancaster, Pa., Armstrong operates 32 plants in eight countries and has approximately 9,100 employees worldwide. For more information, visit  Established in 1860, Armstrong celebrated its 150th anniversary in 2010.

News Contact
Michelle Zelman, 717-859-6766 or


Download PDF - 56KB