Alterna and Luxe Plank Vinyl: Updated Vinyl Floor Styles

Step onto new the vinyl flooring from Armstrong. Our Alterna and Luxe Plank vinyl floors are so much like the real deal, you won’t believe your eyes—or your feet.

Heritage Classics Collection: Oak - Bighorn (HC241BH)Vinyl flooring is now more stylish than ever.  Forget the days of funky patterns and outdated colors. With Armstrong’s new lines of luxury vinyl floors, inspired by natural materials, you can get the rich look of natural finishes with the amazing durability of vinyl.

Alterna™ vinyl flooring is a groutable tile that is made from a limestone base with a vinyl top layer.  Use a coordinating grout or skip it for a contemporary feeling.  It comes in a variety of natural colors like rustic stones or classic marble and detailed textures.   These vinyl floors have a warm and soft underfoot feel that is more resistant to household wear and tear like dents and scratches than some other flooring types.  With its realistic, random patterns, it closely resembles stone and ceramic.

Luxe Plank™ is Armstrong’s most authentic, hardwood-look vinyl flooring.  It comes in planks that expertly mimic the appearance and texture of real hardwood.  You can choose from traditional wood species like maple and oak, or go for a bolder exotic species like fruitwood and jatoba.  The Luxe Plank™ system is installed using our patent-pending Lynx technology, which makes it easy to reposition the planks multiple times during installation.  They are extremely easy to maintain and are water resistant.

The best part is that they either of these floors can be installed in virtually any area, including bathrooms, basements, and kitchens; places where real hardwood could be damaged due to moisture.  Our vinyl is easy to install, even for the amateur do-it-yourselfer.  With a lifetime residential guarantee, these luxury vinyl floors are affordable and bring beauty and resiliency that will last for years to come.