Ceramic Tile | Ceramic Tile Flooring Look with Alterna
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Alterna: Luxury Vinyl That Looks Like Ceramic Tile

Alterna is a stylish premium tile alternative to ceramic flooring, but with the same realistic beauty and durability.


Featured Video

Alterna™ Luxury Vinyl Tile

For lasting beauty, comfort, and unmatched performance, Alterna™ luxury vinyl tile delivers. Listen to product manager, Yon, describe one of our most popular floors.

Alterna Luxury Vinyl Tile

Live comfortably with Alterna luxury vinyl tile. The refined beauty of ceramic tile flooring is now a popular option for everyday living.

With Alterna’s innovative design, you get the classic detailing and sophisticated look of ceramic floor tile, along with the durability and easy care of vinyl.

Browse Alterna Floors

Tile Realism

The look is uniquely ceramic – with all the subtle shade variations and color depth – yet Alterna feels warmer and more comfortable underfoot. It’s a perfect balance of contemporary luxury and practical performance.

Installs Anywhere in Your Home

Alterna is constructed with a durable engineered stone base, so it's strong yet flexible enough to cover subfloor irregularities that might cause cracks in ceramic flooring. Alterna flooring also resists the effects of temperature and moisture changes, so it’s at home in kitchens, baths, basements, and laundry rooms.

If you want the richness and beauty of a ceramic floor, but not the cost, messy installation, and cold surface, visit your local flooring store to compare traditional tile with the warm, stylish, high performance alternative – Alterna luxury vinyl.

 Comparison Chart


Beauty & realism
Moisture resistant
Warmer and softer underfoot  
Easy care  
Ease of installation  
Easy to replace damaged tile  
Installs on any level of the home  


 Grouting Alterna Tile

Sea Shell

Alterna luxury vinyl tile can be installed with out or without grout. While both looks are popular, the grouted option provides a more authentic stone or tile look.

Armstrong makes it easy to choose the right coordinated grout for your flooring installation. Simply check the color chart for the recommended grout color that matches your Alterna floor.

Download Coordinated Grout Color Chart

Installing Grout

  • Grouting may be done immediately after installation – or the following day
  • Use only Armstrong Premixed Sanded Acrylic Grout. Traditional cement grouts can NOT be used with Alterna.


 Alterna Installation

If you’ve installed a floor before or you’re comfortable with DIY tools like a trowel and a utility knife, you can handle an Alterna installation.

You’ll find Alterna is much easier to install than ceramic tile. Typically, you can install Alterna in about half the time it would take to complete a ceramic tile installation.

Listen to our installation expert, Tony, tell you what you need to know about installing Alterna luxury vinyl tile in this 1 minute video.

Ready to install Alterna? Grab your trowel and your Alterna groutable vinyl tile installation instructions.


 Customer Reviews

Mesa Stone - Fieldstone

Love this flooring


We went with the Mesa Stone; Fieldstone and are very happy with it. Wipes up great and the texture is wonderful. We didn't want ceramic due to the coolness and it's hard on your legs. When we initially built our home we had LVT installed in our Sunroom and loved it. So, when we recently replaced the other vinyl flooring in the house, we went with LVT again and absolutely love it!

Recommend to a Friend? Yes
By Beary from Green Bay, WI

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Tuscan Path - Cameo Brown

Wonderful product!


We installed this flooring a year ago in our kitchen and could not be happier. It looks and even feels like real ceramic tile- we are so happy with our choice. After a year of use there is no sign of wear and the caulk is still perfect. Upkeep is minimal and we are really happy with the variations of color in the pattern. We are now looking at this product for our foyer and dining room. Absolutely love this floor!

Recommend to a Friend? Yes
By mngal from Burnsville, MN

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Mesa Stone - Light Gray

Love this tile


We recently installed this tile in our cabin at the lake and chose it for its durability and ease of clean up. It was a breeze to install and we grouted it to look like ceramic tile. It looks awesome! When we have visitors they are shocked that it isn't ceramic tile and at how warm it looks and feels. We have pets that shed a lot and it hides the hair really good. No need to worry about scratched floors either with the dogs because it is so durable. We love it and it would be our first choice if we had a do-over.

Recommend to a Friend? Yes
By Char from Saskatoon, SK, Canada

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Mesa Stone - Beige

I Thought it was Real Stone!


We redid our bathrooms and used this for the tile and when my husband brought it home and installed it, I was very pleased. It wasn't until months later that I found out it was vinyl! I was fooled! I thought it was real stone the whole time. Very pleased with the quality of the tile.

Recommend to a Friend? Yes
By candycorn12 from Buffalo, NY

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Allegheny Slate - Copper Mountain

Excellent product


We are now installing this in a third room. The first was a guest bath with heavy traffic including teens and dogs. After 5 years, it looks as good as new. It cleans easily and is our preferred flooring. Indeed, we have removed ceramic tile to put this down. Our contractor also really likes this product.

Recommend to a Friend? Yes
By Louisa from Genoa, OH

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Urban Gallery - Brownstone

Absolutely beautiful.


Just had this installed a week ago, and it is gorgeous. Even knowing it is vinyl tile, it looks just like real tile. I would highly recommend.

Recommend to a Friend? Yes
By PSharon from Byron Center, MI

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Mesa Stone - Light Gray

Wonder floor


Love this floor. Easy to maintain, looks great, does not show any dirt.

Recommend to a Friend? Yes
By home owner from Orion, MI

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Artisan Forge - Silver Shimmer

Love my new floor


Bought to replace damaged floor. Brightened the room. No one knows its vinyl. It has the look of a ceramic floor.

Recommend to a Friend? Yes
By tmilldew from West Bloomfeild, MI

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