Vinyl Plank Flooring | Luxury Vinyl Tile from Armstrong Flooring
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Luxury Vinyl Tile and Vinyl Plank Flooring

Discover the unique differences between Armstrong’s luxury vinyl flooring products: Alterna™ engineered stone, Luxe Plank™, and Vivero™ luxury flooring.


 Featured Video

 Amazing Designs. Ultimate Protection.

Our new PRYZM Luxury Flooring brings together four high-performance layers into a visually stunning collection that scores high marks in all categories. Give your home the beauty and texture of award-winning natural-look visuals with ultimate protection from dents, water, scratches and stains. PRYZM is quiet under foot and can easily be installed in any room, including basements.

View PRYZM Luxury Vinyl Flooring

 Alterna and Alterna Reserve

There are two distinct Alterna luxury vinyl tile collections: Alterna and Alterna Reserve. Both Alterna collections are designed to capture the timeless look of natural stone flooring and ceramic tile, while providing a comfortable surface for everyday living. The Alterna Reserve collection maintains all the features of Alterna, but with the added benefit of more dramatic, high end stone visuals. All of the patterns within each collection can be installed with grout or without grout, for a true stone or ceramic tile look.

View Alterna Luxury Vinyl Tile

Alterna - Enchanted Forest

 Express Your Personal Style

Alterna luxury vinyl tile includes a variety of natural stone designs from subtle to stunning. Mix and match tiles sizes to create unique patterns that command attention. No matter what look you choose, Alterna luxury vinyl tile lets you enjoy a floor that’s as easy to live with as it is to love.

express personal style with luxury vinyl tile

 A World of Creative Possibilities

Alterna Reserve luxury vinyl tile delivers dramatic visual variation and striking realism through an inviting selection of slate, quartz, marble and travertine. Each design features 32 unique tiles, minimizing repetition and creating a natural look. Select collections are available in multiple shapes and sizes, allowing you to create flooring patterns that are unique to your home.

luxury vinyl plank flooring - creative possibilities

 Slate and Stone Looks

The natural beauty of slate flooring and stone are captured in exquisite detail in Alterna and Alterna Reserve luxury vinyl floors. Armstrong uses an exclusive state-of-the-art manufacturing process that recreates the refreshing authenticity of real ceramic, quartz, travertine stone, slate, and marble. The result is a vibrant collection of floors with a natural texture that you can actually feel. Each tile offers a perfect blend of color and pattern for the most natural installed slate or stone floor visual.

Timeless selections of cool contemporary and exceptionally authentic designs with subtle tile-to-tile variation present a refined finish in any room. With select collections available in multiple shapes and sizes, Alterna luxury vinyl tile gives you the freedom to find your true design style.

Compare to Slate Flooring

Alterna - slate flooring looks

 Luxe – Vinyl Plank Flooring

Luxe Plank brings the natural beauty of hardwood and stone in a waterproof floor that will stand up to high traffic. Installs anywhere in your home, including basements. Choose wood designs in authentic plank lengths and widths or natural stone styles in 12”x24” and 18”x18 tiles. Lynx™ Technology and FasTak™ Installation options make Luxe Plank LVT the fastest and easiest floor you’ll ever install.

The lively colors and textures of Luxe Plank add radiant beauty to any room. Authentic board lengths with beveled edges and ends come together to make luxury vinyl plank visuals incredibly natural. Choose from a wide variety of the most popular traditional, exotic and distressed looks to recreate the style of authentic hardwood in any room.

Luxe Plank Flooring

Luxe Vinyl Plank - Empire Bamboo

 Built to Last

Luxe Plank is made up of three primary layers. On top is a protective wear layer made of an enhanced urethane that makes it easy to clean and resistant to scratches and scuffs. There is also a protective clear film layer that adds durability and helps protect against rips, tears and gouges. On the printed design layer, the visuals are very realistic natural wood planks. The bottom-most layer is the tile backing, adding structural strength and durability.

Luxe Plank™ vinyl wood plank flooring allows you to take the look of natural hardwood to places you never thought possible. From bathrooms to basements to laundry rooms – water-resistant Luxe Plank allows you to enjoy inviting hardwood visuals in high-moisture areas. The durable top layer with enhanced coatings helps Luxe Plank resist scratches and wear to keep your floor looking luxurious. Plus, Luxe Plank vinyl wood flooring carries the best warranties in its category, for residential and light commercial use.

Vinyl Plank Flooring: Beautifully Made to Last

 Vivero™ Luxury Flooring

Vivero, Armstrong’s newest, most durable flooring, captures the beauty of natural woods and stones and adds an exclusive finish made with Diamond 10™ technology. This flooring is 100% waterproof and resists scratches, stains, and scuffs like no other Armstrong floor.

Vivero luxury vinyl flooring embraces nature’s artistry with stunning, true-to-life looks. Imagine the beauty of swirling oak wood grain, weathered vintage barn wood or water-smoothed stone. These natural designs allow you to create an interior masterpiece anywhere in your home. With Diamond10 Technology, Vivero flooring endures kids, pets and today’s most active homes. The timeless beauty of Vivero luxury vinyl tile is designed for real life.

View Vivero Luxury Vinyl

Vinyl Plank Flooring: Vivero™ Luxury Flooring


 Realistic Colors

Both the Alterna and Alterna Reserve collections offer nature-inspired colors and patterning. Each collection has a variety of different tile designs with minimal pattern repeats to create floors with more random, natural visuals.

Luxe Plank is available in popular hardwood colors and looks. Collections range from exotic cosmopolitan designs to Old World elegance to contemporary Asian inspiration.

Vivero luxury flooring is designed with natural hardwood colors in perfectly blended tones. Stunning stones, traditional hardwoods and exotic escapes deliver unique custom visuals to your home.

Design: Color

 Realistic Wood Looks

True-to-life exotic woods, weathered barnwood, and rough-hewn reclaimed timber are the visual hallmarks of the new Vivero luxury flooring collection.

Luxe Plank delivers the stunning look of a natural hardwood floor with the performance and affordability of vinyl.

Luxe Plank - Kingston Walnut


Alterna tile comes in either 12” x 12” or 16”x16” sizes. Select collections are also available in multiple shapes and sizes.

Vivero flooring planks and tiles are available in a range of sizes. The installation method used determines the size options available.

Luxe Plank comes in popular 4½” and 6” plank widths with realistic plank lengths of 36” and 48” inches.

Design: Dimensions


Alterna is available in low gloss that replicates the look of real stone and ceramic products. Luxe Plank is available in matte and low-gloss finishes that look like real hardwood.

Design: Gloss

 Grouted Installation

What truly sets Alterna luxury vinyl apart is the ability to achieve a great range of natural designs with the performance and budget advantages of vinyl, plus the option to use color-coordinated grouts to create the look of craftsman-installed stone or ceramic flooring.

Design: Grouted Installation



The wonderful combination of design options, easy installation and good value make luxury vinyl tile a flooring favorite for utility areas, kitchens, mudrooms, bathrooms and playrooms. Luxury vinyl is not meant for stairs, but for any and all flat, level surfaces.

View Luxury Vinyl Galleries

Luxe Plank - Limed Oak

 Kids and Durability

People love the fact that luxury vinyl feels warmer and softer underfoot than other hard-surface flooring, like ceramic tile. It’s a friendly surface for normal household use: crawling babies, dropped dishes, flying toys and spilled sippy cups.

Luxury Vinyl Performance: Kids, pets, durability


“Hard surface floors are best for pet parents because carpet absorbs odors and catches fur and dust. Alterna is not only pet-friendly, it’s family friendly since it’s wear-water-and-stain resistant. It’s also easy to clean.”

Wendy Diamond
Pet Lifestyle Expert


Alterna™ tile has a lifetime warranty. Luxe Plank™ warranties vary from 10 years to lifetime for residential use, depending on product selected.

View Luxury Vinyl Warranties

Luxury Vinyl Warranties

 Floor Cleaners

We couldn’t make caring for your luxury vinyl floor any simpler. Just sweep and mop occasionally with Armstrong ONCE ‘N DONE® Resilient & Ceramic Floor Cleaner. That’s it.

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Luxury Vinyl Performance: Floor Care


 Product Cost

Luxury vinyl is typically priced from $2.00 to $7.00 per square foot.

Luxury Vinyl Budget: Product Cost

 Color and Wear Layers

The color and design of luxury vinyl can affect pricing. At the mid to high levels, look for tiles and planks that are embossed-in-register (EIR), meaning that the look and feel matches the grain and pattern of the real thing. Thicker wear and better warranties also add to the price of flooring. Your retailer can help ensure you understand your choices.

Luxury Vinyl Budget: Variables: Color and Wear Layers

 DIY or Professional Installation

If you plan to install luxury vinyl flooring yourself to save installation charges, Armstrong has three great options: Luxe Plank with Lynx Technology™, Luxe Plank with FasTak™, and Vivero luxury flooring. Luxe Plank products have pressure-sensitive adhesive strips that allow the planks to attach together or to be applied directly to the floor.

DIYers will love Vivero flooring’s IntegriLock™ System, which allows for a quick, clean installation with minimal prep work. IntegriLock features the innovative Välinge 5G lock.

Alterna™ tile is usually professionally installed. Costs can vary, based on geography (labor rates), subfloor preparation and whether you choose a grouted or non-grouted installation. Armstrong recommends contacting an Armstrong Certified Installer to get an accurate installation cost estimate.

Luxury Vinyl Budget: Variables: Installation Costs or Not

 Floor Removal

Don’t forget to factor-in the cost of getting rid of your old floor. Depending upon where you live, what type of floor you are removing, and your installer, budget around $2.00 per square foot to have it removed and hauled away.

Luxury Vinyl Budget Budget: Variables: Tear Out Costs


 Luxe Plank LVT Installation Options

Luxe Plank™ LVT can be installed anywhere in the home, above or below ground, either as a floating floor or one that bonds directly to the subfloor. Luxe Plank installs over most existing flooring with ease. It’s also the perfect floor if you’re interested in a DIY project.

Alterna Installation Options

Alterna™ tile can be installed almost anywhere in the home using our S-288 adhesive. Professional installation is highly recommended for this product because of the complexity of gluing and grouting the tiles.

Luxury Vinyl DIY Installation

Luxury Vinyl Installation: Shuffle First

 Vivero Luxury Flooring Installation Options

Vivero luxury flooring has three different installation methods: traditional glue-down, simple angle locking technology, and the new IntegriLock™ System*, the first locking system of its kind for luxury vinyl. This premium locking system, produced under license from Välinge Innovation, installs simply and securely over almost any subfloor. No glue or adhesive is required.

*Produced under license from Välinge Innovation.

Luxury Vinyl Installation: Vivero

 Installation Considerations

Read the installation instructions carefully. No matter what kind of luxury vinyl floor you choose, the subfloor surface must be prepped, so it’s smooth, flat, and dry. Any bump, ridge, or indentation in the subfloor may eventually show through on the surface of the vinyl floor. If you're installing directly over new concrete, test it for moisture and pH levels to ensure it has cured before installing luxury vinyl flooring.

Learn More About Alterna DIY

Learn More About Luxe Plank DIY

Luxury Vinyl Installation: Installation Considerations

 Armstrong Certified Installers

Experienced. Tested. Trusted. Armstrong Certified Installers have the knowledge and skill necessary to install your Luxury Vinyl flooring. From rigorous hands-on training to continuous product updates and support, Armstrong Certified Installers offer the confidence in knowing your floor will give you worry-free enjoyment for years to come.

Find a Certified Installer

Read more about certified installers

Have Questions About Luxury Vinyl?

Do a deep dive into the subject of luxury vinyl floors in our special collection of luxury vinyl-related articles.

Browse Luxury Vinyl Articles