Luxury Vinyl and Vinyl Plank Flooring

Luxury vinyl flooring is the term used to describe Armstrong's premium vinyl products. Alterna™ is a luxury vinyl tile and Luxe Plank™ is a vinyl plank flooring.

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Alterna – Ceramic Tile Looks

Alterna and Alterna Reserve

There are two distinct Alterna luxury vinyl tile collections: Alterna and Alterna Reserve. Both Alterna collections are designed to capture the timeless look of natural stone flooring and ceramic tile, while providing a comfortable surface for everyday living. The Alterna Reserve collection maintains all the features of Alterna, but with the added benefit of more dramatic, high end stone visuals. All of the patterns within each collection can be installed with grout or without grout, for a true stone or ceramic tile look.


Alterna - slate flooring looks

Slate and Stone Looks

The natural beauty of slate flooring and stone are captured in exquisite detail in Alterna and Alterna Reserve luxury vinyl floors. Armstrong uses an exclusive state-of-the-art manufacturing process that recreates the refreshing authenticity of real ceramic, quartz, travertine stone, slate, and marble. The result is a vibrant collection of floors with a natural texture that you can actually feel. Each tile offers a perfect blend of color and pattern for the most natural installed slate or stone floor visual.

Vinyl Plank Flooring: Luxe Vinyl Plank

Luxe – Vinyl Plank Flooring

Luxe Vinyl Plank accurately represents real hardwood colors and textures for beauty in a vinyl product. Luxe Vinyl Plank comes in authentic plank lengths and widths, featuring beveled edges and ends. Luxe Vinyl Planks bring you superior performance. It's waterproof and is easy to install on any level in your home, thanks to built-in LYNX™ Technology; integrated pressure-sensitive adhesive tabs.


Vinyl Plank Flooring: Beautifully Made to Last

Built to Last

Luxe Plank is made up of three primary layers. On top is a protective wear layer made of an enhanced urethane that makes it easy to clean and resistant to scratches and scuffs. There is also a protective clear film layer that adds durability and helps protect against rips, tears and gouges. On the printed design layer, the visuals are very realistic natural wood planks. The bottom-most layer is the tile backing, adding structural strength and durability.

Design: Color


Both the Alterna and Alterna Reserve collections offer unique, nature-inspired colors and patterning. But there’s more to these collections than highly realistic visuals. Each pattern has a variety of different tile designs: Alterna – 16, Alterna Reserve – 32. (To compare, with other luxury vinyl collections, you might find a total of 4 tile visuals.) With virtually no pattern repeat among the tiles in the Alterna collections, you can be assured of a floor with more random, natural visuals. A floor that captures the refreshing realism of nature’s beauty.

Luxe Plank™ is available in most popular hardwood colors and looks.

Design: Faux Species

Realistic Wood Looks

Luxe Plank™ is designed to give you the stunning look of a natural hardwood floor with the performance and affordability of vinyl.

Design: Dimensions


Alterna comes in the popular 16”x16” tile. And now, select styles are also available in 12” x 12” tiles.

Luxe Plank comes in popular 4 ½” and 6” plank widths with realistic plank lengths of 36” and 48” inches, featuring edge treatments specific to each style, designed to enhance the finished look of the installed floor.

Design: Gloss


Alterna is available in low gloss that replicates the look of real stone and ceramic products. Luxe Plank is available in matte and low-gloss finishes that look like real hardwood.

Design: Grouted Installation

Grouted Installation

What truly sets Alterna luxury vinyl apart is the ability to achieve a great range of natural designs with the performance and budget advantages of vinyl, plus the option to use color-coordinated grouts to create the look of craftsman-installed stone or ceramic flooring.

Luxury Vinyl Performance: Room


The wonderful combination of design options, easy installation and good value make luxury vinyl tile a flooring favorite for utility areas, kitchens, mudrooms, bathrooms and playrooms. Luxury vinyl is not meant for stairs, but for any and all flat, level surfaces.


Luxury Vinyl Performance: Kids, pets, durability

Kids and Durability

People love the fact that luxury vinyl feels warmer and softer underfoot than other hard-surface flooring, like ceramic tile. It’s a friendly surface for normal household use: crawling babies, dropped dishes, flying toys and spilled sippy cups.



“Hard surface floors are best for pet parents because carpet absorbs odors and catches fur and dust. Alterna is not only pet-friendly, it’s family friendly since it’s wear-water-and-stain resistant. It’s also easy to clean.”

Wendy Diamond
Pet Lifestyle Expert

Luxury Vinyl Performance: Warranty


Alterna™ tile has a lifetime warranty. Luxe Plank™ warranties vary from 10 years to lifetime for residential use, depending on product selected.

View Luxury Vinyl Warranties

Luxury Vinyl Performance: Floor Care

Floor Care

We couldn’t make caring for your luxury vinyl floor any simpler. Just sweep and mop occasionally with Armstrong ONCE ‘N DONE® Resilient & Ceramic Floor Cleaner. That’s it.

View Floor Care Products

Luxury Vinyl Budget: Product Cost

Product Cost

Luxury vinyl is typically priced from $2.00 to $7.00 per square foot.

Luxury Vinyl Budget: Variables: Color and Wear Layers

Color and Wear Layers

The color and design of luxury vinyl can affect pricing. At the mid to high levels, look for tiles and planks that are embossed-in-register (EIR), meaning that the look and feel matches the grain and pattern of the real thing. Thicker wear and better warranties also add to the price of flooring. Your retailer can help ensure you understand your choices.

Luxury Vinyl Budget: Variables: Installation Costs or Not

DIY or Professional Installation

Considering installing your luxury vinyl yourself? Installing Luxe Plank™, with its exclusive LYNX™ technology (pressure sensitive adhesive), is incredibly easy and a great DIY product. It can save you money and be a fun project, if you find that type of activity appealing. Alterna™ tile is usually professionally installed. Costs can vary, based on geography (labor rates), subfloor preparation and whether you chose a grouted or non-grouted installation. Armstrong recommends that you contact an Armstrong Certified Installer to provide you with an accurate installation cost estimate.

Luxury Vinyl Budget Budget: Variables: Tear Out Costs

Floor Removal

Don’t forget to factor-in the cost of getting rid of your old floor. Depending upon where you live, what type of floor you are removing, and your installer, budget around $2.00 per square foot to have it removed and hauled away.

Luxury Vinyl Installation: Shuffle First

Installation Options

The installation options available to you will vary with the Luxury Vinyl flooring type you choose. Luxe Plank™ can be installed anywhere in the home and since it adheres to itself, not the subfloor, it can go over most existing flooring with ease. Luxe Plank is also a perfect flooring choice if you are interested in a DIY project. Alterna™ tile can be installed almost anywhere in the home using our S-288 adhesive. Professional installation is highly recommended for this product because of the complexity of gluing and grouting the tiles.

Learn About Luxury Vinyl DIY
Luxury Vinyl Installation: Installation Considerations

Installation Considerations

Review the installation instructions carefully. No matter what kind of Luxury vinyl tile you choose, the subfloor surface must be prepped so that it is smooth, flat and dry. Any bump, ridge, or indentation in the subfloor may eventually show through on the surface of the vinyl tile. If you're installing directly over new concrete, it should be tested for moisture emission rates and pH level to ensure it has cured prior to the tile's installation.

Learn More About Alterna DIY
Learn More About Luxe Plank DIY


Do a deep dive into the subject of luxury vinyl floors in our special collection of luxury vinyl-related articles.

Browse Luxury Vinyl Articles

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