Meet Martha King
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Strong. Hardworking. Stunning. Save up to $500 on your flooring purchase. Get Details

The New Look of Tough

We asked World Champion Chopper, Martha King, to unleash her chopping skills on top of our hardwood. She said yes, we took a deep breath and the axes flew.

See Her in Action

 Meet the King of Chopping

Our hardwood is designed to maintain its strength and beauty through all types of activities and lifestyles. We figured what better way to celebrate this than to ask a professional lumberjill to put it to the test?

Whether selecting, chopping, cutting, or generally imposing her will on wood, Martha perfectly represents the refined beauty and world-class toughness of our hardwood products.

Explore hardwood options for you and your lifestyle

 Finding the Right Hardwood

Which hardwood is perfectly, unmistakably you? That depends on everything from where the room is to the aesthetic you’re going for. First off, you’ll choose between solid hardwood and engineered hardwood. From there, factors like wood species, color and style, and durability come into play. It sounds like a lot to consider, but getting your footing is easy with our Hardwood Flooring Guide.

Start here. End someplace better than you could have imagined.

Check out our Hardwood Flooring Guide

 #1 in Scratch Resistance*

Introducing Paragon™ Solid Hardwood with Diamond 10® Technology. A hardwood floor you can really live on – with the ultimate protection from scratches and the natural strength of 100% Solid Appalachian hardwood.

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*Based on industry standard abrasion tests comparing Paragon hardwood to leading hardwood competitors with finishes claiming to be scratch resistant.

 And the award goes to… Our beautiful and durable hardwoods have won many awards, but the real confirmation is from designers and you.

The Floor is Yours™

Let us help turn your floor into the ultimate stage. Explore our star performing products including our latest innovation, Diamond 10® Technology.

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Dramatization by professional lumberjill: do not attempt at home.