Press Room | 2011

March 29, 2011

Great Looking, Durable, Affordable and Easy-to-Install: Top Reasons Why Armstrong’s New Duality Vinyl Flooring Dazzles

LANCASTER, PA -

Selecting a floor….you know how it’s done. First, you choose the look you like – stones, woods, perhaps something avant-garde?

Next, ask yourself what does the floor need to do for you? Sure you want it to be beautiful, but how tough? Easy to clean? Anti-microbial (yes, floors can be too)? What about installation options? You need to compare the floor’s performance attributes with the features important to you.

You may find that today’s new fiberglass-reinforced vinyl floors give you everything you want. And even here, new stands out – ultra-realistic, three-dimensional designs combine with the company’s ToughGuard® Flex backing to offer incredible durability. Beauty and brawn.

The new collection is organized by looks–Stones, Woods and Alternatives–and then broken down by performance attributes, features and benefits unique to each selection.

From the unique markings of dramatic slate to modular designs that mimic the look of a ceramic installation, the Stone collection captures the beauty of natural material and provides warmth and comfort underfoot. The Wood looks echo the timeless sophistication and rich graining of natural hardwood. Alternatives include looks that are visually exotic, combining floor and fashion, from the stylish look of leather to modern designs that add drama and sophistication to any room.

Duality’s stunningly realistic looks are achieved by Armstrong’s exclusive MasterWorks Technology®, a printing technology that creates floors that look as good as the natural elements that inspire their designs. Like a high-definition television, MasterWorks Technology 3D with VTx™ captures the depth, definition and dimension of natural materials, so that stones look and feel like stones, and woods look and feel like woods.

Duality was designed to withstand even the most active households, offering best-in-class warranties including lifetime limited and up to 15 years light commercial.

Armstrong’s CleanSweep® protective coating prevents stains from everyday spills, scratches and scuffs, with minimal maintenance while Duality Premium Plus offers added antimicrobial protection to help guard against stain and odor causing bacteria on the floor’s surface. People also like the new fiberglass-reinforced resilient floors because they offer glueless installation; no muss, no fuss. Even without being fully adhered to the subfloor, these floors lie flat.  

Affordable as well as durable and beautiful, Duality retails from $3.49-$4.29 per square foot, uninstalled. Visit Armstrong.com to find a local retailer.

The fiberglass vinyl sheet floors are manufactured in the U.S.A. at Armstrong’s state-of-the-art Lancaster, Pa.,  facility. Like all Armstrong resilient floors, they are third-party FloorScore™ certified for better indoor air quality and are compliant with California Section 01350, recognized as the toughest standard in the country.

About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2010, Armstrong’s consolidated net sales totaled approximately $2.8 billion. Based in Lancaster, Pa., Armstrong operates 33 plants in eight countries and has approximately 9,500 employees worldwide. For more information, visit www.armstrong.com or become a fan on Facebook.

News Contact
Michelle Zelman
mjzelman@armstrong.com
phone: 717-396-4664


Armstrong Duality™ Premium Plus in Bandelier™ Flint is a truly unique design offering high fashion and high performance.
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