Press Room | 2011

May 16, 2011

Armstrong Laminate & Resilient Floor Products Win Coveted Platinum & Gold ADEX Awards From Design Journal Magazine

LANCASTER, PA -

Armstrong has received two 2010-2011 ADEX (Award for Design Excellence) awards from Design Journal Magazine – the premier Platinum Award for the New England Long Plank™ Laminate, and a Gold Award for Luxe Plank™ luxury resilient flooring.

The ADEX Awards is the largest and most prestigious awards program in the design industry for home and commercial building materials. ADEX entries are judged on five criteria: innovation, technological advancement, quality, aesthetics and value.  This year’s awards attracted upwards of 1,500 entries.

“The ADEX Awards are given annually to companies that exhibit commitment to design and innovation,” said John Platter, director, ADEX. “Armstrong Flooring continuously impresses with its product innovation and design excellence. This year, the judges were extremely excited about the award-winning products, and in particular, by the company’s ability to fuse its latest technologies, such as its laminate’s glueless Lock&Fold installation, and the one-two-three Lynx™ installation system of Luxe Plank, with great looks. These products offer consumers the highest level of design, installation ease and performance.”

Each ADEX category has potential for three award levels of platinum, gold or silver. Judges award points in several categories for each entry. Total points earned determine each product’s score. Minimum scores are needed to qualify for awards. Winners are published each April in Design Journal and also are featured on www.designjournalmag.com  and www.adexawards.com.

“The ADEX Platinum and Gold level awards are an honor and a validation of the design excellence of Armstrong floors,” said Yon Hinkle, product manager, Armstrong Resilient Tile & Laminate. “It is doubly gratifying to be recognized in this way, since the competition is judged by seasoned pros from the design world—a hard audience to impress.”

Award-Winning Products

Armstrong Rustics Premium™ New England Long Plank is a dramatic line of laminate flooring with a hand-scraped, oiled finish hardwood look and the longest laminate boards to date – over seven feet. 

Called ‘New England Long Plank’ because it emulates the look of single plank, centuries-old reclaimed hardwood; the floor’s real-life counterpart would be extremely expensive.  The collection was inspired by today’s demand for a time worn look with a matte finish, minus the high price tag. These textural surfaces have the depth, feel and realistic looks of a well-worn floor.  Armstrong’s exclusive Lock&Fold® makes installation easy. With Lock&Fold the panels do not have to be tapped together; simply fit the tongue-and-groove panels together, fold them down and lock them into place. The collection offers a 30-year residential and a 5-year light commercial warranty. Colors include Coastline Clam, Boston Tea, Maritime Gray, and River Boat Brown.

Armstrong’s Luxe Plank Luxury Vinyl with Lynx Technology allows the installer to reposition planks as many times as needed, and still maintain the integrity and appearance of the installation.  The vibrant hardwood colors and textures of Luxe Plank™ add instant luxury to any room and feature the most realistic hardwood visuals available in the category. Authentic plank lengths, along with beveled edges and ends, combine to make the visuals incredibly natural. Consumers can choose from a stunning array of the most popular traditional, exotic, rustic and distressed looks to recreate the style of genuine hardwood.

Lynx™ Technology, with its exclusive pressure-sensitive adhesive, makes Luxe Plank incredibly versatile and simple to install. Because each plank attaches to the planks beside and above it – not the floor beneath it – it installs quickly and easily, over practically any surface in any home or business.

About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2010, Armstrong’s consolidated net sales totaled approximately $2.8 billion. Based in Lancaster, Pa., Armstrong operates 33 plants in eight countries and has approximately 9,500 employees worldwide. For more information, visit www.armstrong.com or become a fan on Facebook.

News Contact
Michelle Zelman
mjzelman@armstrong.com
phone: 717-396-4664



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