Press Room | 2012

March 15, 2012

ARMSTRONG DUALITY FLOORING SELECTED AS ONE OF THE YEAR’S MOST INNOVATIVE PRODUCTS BY LEADING CONSUMER PUBLICATION

LANCASTER, PA -

Smart features and eye-catching designs won Armstrong’s Duality™ vinyl sheet flooring a coveted spot as one of the 2012’s “30 Most Innovative Products,” selected by the editors of Better Homes & Gardens-Kitchen & Bath Ideas. According to BH&G-KBI, innovation is a hot topic in kitchen and baths, and after industry advances in past years such as hands-free faucets and toilets that play music, choosing 2012’s top 30 was no easy task.

“This is a great win for Armstrong dealers, as well as Armstrong” said Mara Villanueva-Heras, Vice President Marketing, Residential Flooring for Armstrong. “Having consumers read that Duality is recognized as a top product by a magazine with the great stature of Better Homes & Gardens reinforces the value of the Armstrong brand name. It reassures consumers that the brand continues to stand for top-of-the-line flooring. This is a story we’ll be echoing loudly – further reassurance that Armstrong is a smart purchase decision.”

The editors loved Duality for its ultra-realistic looks and easy, glueless installation option. The new Duality premium vinyl floor has a fiberglass structure for high performance and 3D superior visuals for enhanced dimension, depth of color and definition. Easy maintenance and superior performance is provided by CleanSweep® protective coating which protects floors and prevents staining. Duality can withstand even the most active lifestyles, offering best-in-class warranties including lifetime limited and up to 15 years light commercial. Said Vice President-Product management Allen Cubell, “It’s for people who want the best of everything: style, comfort and durability.”

About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2010, Armstrong’s consolidated net sales totaled approximately $2.8 billion. Based in Lancaster, Pa., Armstrong operates 33 plants in eight countries and has approximately 9,500 employees worldwide. For more information, visit www.armstrong.com or become a fan on Facebook.

News Contact
Michelle Zelman
mjzelman@armstrong.com
phone: 717-396-4664

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