Press Room | 2012

January 23, 2012

Armstrong Rated #1 by Building Media Readers


The results are in. Building industry professionals have selected Armstrong Residential Floor Products as the top-rated vinyl flooring manufacturer in the Peninsula Publishing 2011 Brand Preference Survey and as the ‘Greenest Floor Company’ by readers of Green Builder® magazine.

The nationwide survey, conducted by Peninsula Publishing, publishers of Builder & Developer, 50 Plus Builder, Green Homebuilder Options, Residential Contractor and other magazines in the Western and Sunbelt regions of the United States, recognizes first-class products, services and solutions within the home building community. The results of the Peninsula Publishing 2011 Brand Preference Survey are featured in the January issue of Builder & Developer magazine.

The annual Brand Preference Survey targets residential builders, architects and contractors who make major buying decisions. The independent survey solicited direct feedback from professionals in a yearlong reader poll conducted through its print titles, websites and LinkedIn and Facebook pages, where respondents ranked the brands they most recognized and preferred. More than 50 different categories were represented, including flooring, appliances, lighting, decking and paint.

In addition, Armstrong was recognized by Green Builder magazine as the greenest flooring company in the publication’s annual Readers’ Choice Awards. Green Builder Media’s sophisticated readership is heavily focused on high-performance new construction and retrofits. They are not focused solely on lowest upfront cost—they care about quality and durability. The winners appear in the January issue of Green Builder magazine.

“The highest compliment is being recognized by customers for a job well done, and this survey does just that. We work hard every day to earn customers’ business,” said Dawn McElfresh, Builder Channel Manager, Armstrong.

These latest accolades follow on the heels of Armstrong capturing top honors in Builder magazine's 2011 Brand Use Study in multiple categories including hardwood flooring, vinyl flooring, and laminate flooring.

McElfresh points to several innovations that have helped Armstrong customers be successful this past year. In vinyl, Armstrong’s Masterworks Technology® 3D, which replicates the look of fiber, stone and wood more authentically, allows Armstrong designs to stand out. In addition, a variety of installation options, from loose-lay floors like StrataMax® and fiberglass-backed vinyl like Duality, saves builders money and time and offers consumers superior performance.

Another innovation exclusively for home builders is Armstrong’s FashionSmart™ program. FashionSmart packages Armstrong-branded soft and hard surface flooring products across six “right floor/right price” tiers designed to help builders streamline the home buyer’s shopping process. FashionSmart offers a compelling trade-up story in each product category to help builders convey the advantages of each product tier to potential buyers.

About Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2010, Armstrong’s consolidated net sales totaled approximately $2.8 billion. Based in Lancaster, Pa., Armstrong operates 33 plants in eight countries and has approximately 9,500 employees worldwide. For more information, visit or become a fan on Facebook.

News Contact
Michelle Zelman
phone: 717-396-4664

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