Luxury Vinyl Flooring

The luxury vinyl flooring category includes Armstrong Alterna and Luxe products. Browse to see how these two product collections reflect the look of real hardwood, ceramic, and stone in a durable, affordable luxury vinyl material.


Alterna™ Luxury Vinyl Tile

For lasting beauty, comfort, and unmatched performance, Alterna™ luxury vinyl tile delivers. Listen to product manager, Yon, describe one of our most popular floors.

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Alterna™ Luxury Vinyl Tile

Video Length: 1:17

Alterna™ Luxury Vinyl Tile

For lasting beauty, comfort, and unmatched performance, Alterna™ luxury vinyl tile delivers. Listen to product manager, Yon, describe one of our most popular floors.
Hi, I am Yon and I am here to talk to you about Alterna by Armstrong. Whether you are looking to remodel your kitchen, bathroom, foyer or really any room in your home Alterna maybe the product for you. Constructed of 75% limestone for outstanding durability Alterna is warmer and softer under foot than traditional tile and stone, which means it is easier on feet and more forgiving for everyday accidents. Anyone that has dropped a coffee mug on a ceramic floor knows what I am talking about. Outstanding for active families and empty nesters alike; Alterna’s best quality is its beauty and realism. Available in slates, travertine, marbles and many other designs Alterna was built with more variation which means the most natural installed visual available in the market today. Alterna can also be grouted or installed without grout. It is really up to your taste. Alterna’s grout is nonporous, so it wont absorbs stains over time and it will look great for years to come. Backed by lifetime warranty consider Alterna by Armstrong for your next flooring project.
Easy Alterna™ Installation

Video Length: 1:11

Easy Alterna™ Installation

Get a tool list and tips for installing Alterna luxury vinyl from Tony, Armstrong Installation Training & Service Specialist.
Hi, I am Tony. I am here to talk to you about installing Alterna by Armstrong. Alterna is a very easy install compared to ceramic tile. You don’t need a wet saw or a special backer board. All you need is trowel, float, utility knife, some spacers, a bucket, sponge and a roller. Spread your adhesive, let it dry to touch so it doesn't transfer to your finger, you are ready to install your tile. Alterna can be grouted or installed without Grout, by tight fitting the tiles next to each other. For a grouted install, lay your first tile, install a spacer, then lay your next tile. Alterna can be walked on immediately so you can install a whole room at one time. Our grout is an acrylic grout, which resist stains and there is no special sealers needed. It will dry completely in 24 hours. Unlike ceramic, which can take up the 3 days, you can install Alterna in 1 day so you don’t have to wait to walk on your new floor. For your next flooring project consider Alterna by Armstrong.
Luxe Plank™ Vinyl Flooring

Video Length: 1:11

Luxe Plank™ Vinyl Flooring

For the beauty of real wood floors combined with the easy maintenance of vinyl flooring, look no further than Luxe Plank luxury vinyl flooring. Product manager, Yon, shows how quickly and easily you can install Luxe over an existing floor.
Hi, my name is Yon and I am here to talk to you about Luxe by Armstrong. If you want the beauty of real wood floors, with the ease and carefree maintenance of resilient floor Luxe is the product for you. With planks that attach to one another, rather than the subfloor, Luxe can be installed at any room in your home with minimal disruption to your household. In many situations there is no need to even remove the existing floor as the planks can be installed right over top, which means a quick and clean installation. Did I mention that it is waterproof, that is right, have no fear with installing in kitchens, bathrooms and basements. It is a great flooring solution for any room in the house, but when speaking about Luxe, beauty rules the day. Available in numerous wood species and colors, be certain to find a look that is right for you. Armstrong has made sure that every detail is right from the color and real wood texture to the high performance urethane coating so that your floor looks great for years to come. Luxe by Armstrong, consider it for your next flooring project.
Easy DIY with Luxe Vinyl Planks

Video Length: 1:20

Easy DIY with Luxe Vinyl Planks

Perfect for any DIY skill level, Luxe Plank™ luxury vinyl is the durable, waterproof flooring that can be installed anywhere in your home. In this video, customer service rep, Joshua, explains how simple it is to install Luxe Plank.
Hi, my name is Josh and today I will be talking about the Armstrong Luxe Plank. The Luxe Plank is a very durable, very stained and water resistant floor. It is extremely easy to install and perfect for the DIYer who may not have a lot of installation experience. The only tool is needed for this installation is a straight edge and a utility knife to make any necessary cuts. To install the plank all you need to do is remove this adhesive strip and align it to the previous plank making sure you are aligning it at least 6 inches or more. If you have to make an adjustment simply lift the plank back up and align as necessary. This floor is very easy to maintain. The only recommended work needed is the Armstrong Once ‘N Done Vinyl Floor Cleaner other than that you can do your everyday dry mopping. I get to talk to a lot of our customers and one that sticks out was a woman who had flood damage and was out of her home for 2 days. When she returned she was surprised to see that her floor looked as good as it did when it was first installed. This goes to show how water resistant this floor really is. If a plank was to curl up or you need to do a replacement plank you can use a heat gun or blow dryer to loosen up the adhesive strips and place the new plank in its place. You can also reroll the plank to bend it back down. Thanks for listening about the Luxe Plank from Armstrong.

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LUXURY VINYL FLOORS

Shopping for a different kind of vinyl floor? Armstrong’s new luxury vinyl floors may be just what you’re looking for! Alterna is the luxury vinyl tile that looks like ceramic tile or stone, while Luxe Plank luxury vinyl (a “Best New Home Product” in 2010 from This Old House magazine) looks like hardwood. Take a look at these luxury vinyl floors in this short video.

SLATE AND STONE LOOKS FOR EVERYDAY LUXURY

The refreshing beauty of slate and stone comes to life in the brilliant colors and diverse patterns of Alterna and Alterna Reserve. These inspiring collections feature the textural appeal of embossed clefting, rich tonal ranges, and a soft gloss that captures the look of natural slate and stone polished by time. Create distinctive spaces in your home with the luxurious looks of Alterna slate and stone.

Customer Review

Purchased this flooring for our kitchen and it looks great. Can't tell it's vinyl, really looks and feels like ceramic/stone but not cold. It even has the texture of stone. I highly recommend it. Armstrong is on to something with this. I would use it again. View Luxury Vinyl Flooring

North Carolina

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Design a Room

TRY LUXURY VINYL FLOORS IN DESIGN A ROOM

With our Design a Room tool, you don’t have to imagine what your new luxury vinyl floor would look like – you can actually see it in a room scene, along with other room elements that you choose – like wall colors and cabinets (in a kitchen). The tool allows you to explore different flooring looks and colors to find the luxury vinyl floor that most closely matches your room and decorating style.

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DIY Vinyl Sheet Floors

LUXURY VINYL FLOORING DURABILITY

Armstrong’s luxury vinyl floors are made to last. Both Luxe Plank and Alterna are made up of three primary layers. The top layer is a protective wear layer that provides resistance to scratches and scuffs. This wear layer is combined with a clear film layer that adds more durability and helps protect the luxury vinyl floor against rips, tears and gouges. The second layer is the printed design layer that offer realistic ceramic, stone or wood visuals. The bottom layer is the tile backing, which adds structural strength and durability.

 

You have to see and feel these luxury vinyl floors to appreciate the difference. Alterna vinyl tile is soft and warm underfoot, and offers the most natural and realistic ceramic or stone looks you’ll find anywhere. Luxe Plank luxury vinyl floors also offer highly realistic looks – only in hardwood colors and textures. Luxe Plank even comes in authentic plank lengths and widths, with beveled edges and ends.

Alterna luxury vinyl can be installed with or without grout, for a true stone or ceramic look. Consider hiring an Armstrong-certified, professional installer for Alterna since gluing and grouting is usually beyond the average DIYer. Alterna comes in the large format 16”x16” vinyl tile.

If you want a luxury vinyl floor that’s DIY-friendly, take a closer look at Luxe Plank. You can install Luxe anywhere in your home, and since you install it to itself, not the subfloor, it can go over most existing flooring easily. All you have to do is peel the liner sheet and stick the plank in place. If you make a mistake, just remove the plank and re-stick it. You can keep moving the planks into different positions until the adhesive starts to set.