Luxury Vinyl Flooring

The luxury vinyl flooring category includes Armstrong Alterna and Luxe products. Browse to see how these two product collections reflect the look of real hardwood, ceramic, and stone in a durable, affordable luxury vinyl material.


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Alterna Luxury Vinyl

The perfect alternative to ceramic tile 
and natural stone.

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LUXURY VINYL FLOORS

Shopping for a different kind of vinyl floor? Armstrong’s new luxury vinyl floors may be just what you’re looking for! Alterna is the luxury vinyl tile that looks like ceramic tile or stone, while Luxe Plank luxury vinyl (a “Best New Home Product” in 2010 from This Old House magazine) looks like hardwood. Take a look at these luxury vinyl floors in this short video.

SLATE AND STONE LOOKS FOR EVERYDAY LUXURY

The refreshing beauty of slate and stone comes to life in the brilliant colors and diverse patterns of Alterna and Alterna Reserve. These inspiring collections feature the textural appeal of embossed clefting, rich tonal ranges, and a soft gloss that captures the look of natural slate and stone polished by time. Create distinctive spaces in your home with the luxurious looks of Alterna slate and stone.

Customer Review

Purchased this flooring for our kitchen and it looks great. Can't tell it's vinyl, really looks and feels like ceramic/stone but not cold. It even has the texture of stone. I highly recommend it. Armstrong is on to something with this. I would use it again. View Luxury Vinyl Flooring

North Carolina

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Design a Room

TRY LUXURY VINYL FLOORS IN DESIGN A ROOM

With our Design a Room tool, you don’t have to imagine what your new luxury vinyl floor would look like – you can actually see it in a room scene, along with other room elements that you choose – like wall colors and cabinets (in a kitchen). The tool allows you to explore different flooring looks and colors to find the luxury vinyl floor that most closely matches your room and decorating style.

Use Design a Room


DIY Vinyl Sheet Floors

LUXURY VINYL FLOORING DURABILITY

Armstrong’s luxury vinyl floors are made to last. Both Luxe Plank and Alterna are made up of three primary layers. The top layer is a protective wear layer that provides resistance to scratches and scuffs. This wear layer is combined with a clear film layer that adds more durability and helps protect the luxury vinyl floor against rips, tears and gouges. The second layer is the printed design layer that offer realistic ceramic, stone or wood visuals. The bottom layer is the tile backing, which adds structural strength and durability.

 

You have to see and feel these luxury vinyl floors to appreciate the difference. Alterna vinyl tile is soft and warm underfoot, and offers the most natural and realistic ceramic or stone looks you’ll find anywhere. Luxe Plank luxury vinyl floors also offer highly realistic looks – only in hardwood colors and textures. Luxe Plank even comes in authentic plank lengths and widths, with beveled edges and ends.

Alterna luxury vinyl can be installed with or without grout, for a true stone or ceramic look. Consider hiring an Armstrong-certified, professional installer for Alterna since gluing and grouting is usually beyond the average DIYer. Alterna comes in the large format 16”x16” vinyl tile.

If you want a luxury vinyl floor that’s DIY-friendly, take a closer look at Luxe Plank. You can install Luxe anywhere in your home, and since you install it to itself, not the subfloor, it can go over most existing flooring easily. All you have to do is peel the liner sheet and stick the plank in place. If you make a mistake, just remove the plank and re-stick it. You can keep moving the planks into different positions until the adhesive starts to set.