Where to Buy Flooring | Floor Buying Tips from Armstrong Flooring
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Find a Store

Where to Buy Flooring

Use this guide to decide where to buy flooring: an independent retailer, home improvement center, or online.

Alterna - D7176

You’ve found your perfect floor, one that matches your room, home, taste, style, and budget. Before you turn your attention to installation planning, there’s one more floor shopping decision to make: where to buy your flooring.

When it comes to floor buying, you can make your purchase at an authorized flooring retailer, home improvement center, or online store, with each offering distinct advantages. Use the tips below to find the floor buying experience that’s right for you.

Authorized Flooring Retailer

  • Extensive selection of samples in exclusive flooring showroom
  • Knowledgeable, experienced staff
  • Highest level of individualized customer service
  • Interior designer often available free of charge to assist in coordinating décor
  • Certified flooring installation professionals
  • Customer support continues after sale, including warranty issues
  • Better equipped to handle problems if they occur after the sale
  • Shipping charges included in flooring price

Home Improvement Center

  • Large product selection in stock and by special order
  • Discount pricing through high sales volume
  • Customer service specialists to answer questions
  • Professional installers available to complete your project
  • Efficient warehouse shopping experience is especially appealing to DIYers, confident with their floor-buying decision

Buying your floor from an authorized retailer or home improvement center gives you the advantage of making a more informed purchase decision after seeing the product in person and talking directly to knowledgeable sales staff.

Find a Local Store


  • Convenience of shopping from the comfort of your home
  • Large product variety and user-friendly selection tools make comparing features and options easy
  • Ordering is fast and easy
  • Lower overhead may be passed on as savings to customer*
  • Many helpful resources like customer reviews, how-to articles, expert advice, online chat

*Keep in mind that shipping costs are not included in posted price.

Buyer Beware

When floor shopping online, be aware of certain pitfalls. Internet-only retailers may offer what seem like “bargain” prices, but fail to disclose associated costs such as installation, shipping, and handling. In addition, not all Internet retailers are reputable or reliable. It's always a good idea to search online for consumer reviews related to an online merchant. Lastly, flooring orders can be complicated. Generally, you'll have questions or need more information than an online checkout system can provide.

As you can see, floor-buying options range from self-service shopping to the highest level of personalized guidance and advice. Value means different things to different people. Choosing where to buy your flooring is a matter of where you find the most trusted value.