2007 Press Releases
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Traditional Elegance With Contemporary Flair:
The clean, contemporary look originally created by European designers has been captured in Moderno, a new collection in Maple from Armstrong Cabinet Products. Moderno cabinets offer unassuming, effortless beauty, from contemporary to modern. “The smooth, close-grained wood of Maple has long been considered an elegant choice for cabinetry and other fine furniture. Homeowners recognize its innate beauty, strength and resistance to wear,” says Rob Glenn, director of marketing, Armstrong Cabinets. “Maple wood finishes with exceptional consistency, resulting in a sleek, uniform look.” Moderno’s full overlay, flat panel grained doors with square edges on all sides and fully concealed hinges also accentuate the wood’s simple and functional beauty. The cabinet’s styling make these simple doors elegant. Moderno features Genuine ALLWOOD™ Cabinetry, Armstrong’s top-tier construction with quality characteristics that are usually found only in custom built cabinetry. Its features include:
The natural beauty and distinctive appearance of real wood Armstrong cabinetry is derived from the inherent qualities/characteristics of wood itself. Trees of the same species, even growing side by side, are affected differently by the climate and elements required for growth. Minerals (nutrients) are absorbed in different ways and at different rates, even within the same tree. These factors combine to create the distinctive beauty of characteristics such as grain pattern and color variation. “These variations can be present from cabinet to cabinet and within the same door/drawer front and are not considered defects,” explains Glenn. “Clear or natural wood finishes, used on Armstrong cabinetry, permit the natural beauty of grain and color tone variations to show through.” From light to dark tones and from medium to glazed, Armstrong’s hand-applied finishes add not only color, but definition and custom tones to enhance the features of whichever door style the consumer chooses. Armstrong uses its exclusive ‘17-Step Finish Process’ on all its Genuine Allwood™ Cabinetry, beginning with the machine and hand-sanding of the door’s surface and ending by slowly baking the wood’s pre-cured topcoat. For more information and tips, visit www.armstrong.com or call 1-800-527-5903.
About Armstrong Armstrong Cabinets manufactures kitchen and bath cabinetry through its showrooms and distribution centers nationwide in over 30 markets. Armstrong offers value and service to customers and a variety of transitional style cabinets to fit any homeowner's decor. Armstrong Holdings, Inc. is the parent company of Armstrong World Industries, Inc., a global leader in the design and manufacture of floors, ceilings and cabinets. In 2004, Armstrong's net sales totaled more than $3 billion. Based in Lancaster, PA, Armstrong operates 41 plants in 12 countries and has approximately 14,900 employees worldwide. More information about Armstrong is available on the Internet at www.armstrong.com.
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