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2012 Press Releases
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Armstrong Floor & Cabinet Products Featured in the VISION House® in INNOVENTIONS at Epcot® LAKE BUENA VISTA, FLA – Building green begins at home and eco-friendly renovations are on the rise. Because a "green" kitchen is becoming a priority for many homeowners, it’s one of the focal points of the new VISION House®, a green show home exhibit opening today in INNOVENTIONS at Epcot®. The VISION House® in INNOVENTIONS was developed by Green Builder® Media (GBM) in collaboration with Walt Disney Imagineering and incorporate flooring and cabinet products by Armstrong World Industries. The exhibit represents a modern 21st century home, designed with sustainable products and intelligent systems that provide real solutions for contemporary green living. Throughout the exhibit, children and adults are encouraged to consider how they can reduce their personal impact on the planet. The experiential exhibit highlights the very best in green residential design, including high-efficiency heating and cooling systems, whole-home automation systems, and products like hardwood floors and wood cabinets. “The exhibit focuses on helping homeowners reduce their environmental impact without sacrificing aesthetics or comfort,” said Mara Villanueva-Heras, vice president, marketing – Armstrong Residential Flooring. “Armstrong is thrilled to have the opportunity to work with Green Builder® Media to show how every day, accessible products and technologies can make a huge impact,” she said. “The exhibit is built on the idea that we all have the power to make positive changes to our home environment. Every little step makes a big difference.” In its 150 years of doing business, Armstrong has a history of innovation and wise use of resources. Its interior products business began by recycling cork waste to make linoleum flooring for homes and commercial buildings. One hundred years later, the company is still making linoleum with natural ingredients, and now markets the most extensive portfolio of residential floor products available – genuine hardwood, laminate, linoleum, vinyl sheet and tile – as well as cabinets and ceiling products. As the world’s largest hardwood flooring company and a manufacturer of wood cabinetry products, Armstrong has a vested interest in protecting the forests where the raw materials originate. “Our commitment to sustainability requires that we protect the communities where we extract, process and manufacture our wood products,” said Villanueva-Heras. Hardwood is a big part of the discussion for homeowners who want to live a green lifestyle and play a part in preserving the world's natural resources. For example, wood floors are not only beautiful; they are extremely durable and long-lasting. They are naturally hypoallergenic which affects air quality in the home. Since hardsurface flooring is durable and easily cleanable, it is typically a good choice for people sensitive to allergens and dust. Cabinets are a major factor for any home remodel, especially in the kitchen. Today, there are many cabinet choices, but some cabinets can give off Volatile Organic Compounds or VOCs. “Armstrong Origins cabinets not only look beautiful, but they are low in VOCs because they use a urea-formaldehyde free, soy-based adhesive,” said Imelda Brown-Heintz, product marketing manager – Armstrong Cabinets. INNOVENTIONS cast members will lead guests at the VISION House® through a guided tour, featuring building science fundamentals, integrated design elements, green prod¬ucts, and intelligent systems that aim to enhance the home’s sustainability. Visitors will then be directed into a post-show area, which contains interactive kiosks that contain further information about sustainable living. Throughout the exhibit, visitors will be encouraged to consider how they can reduce their personal impact on the planet, as well as make changes in their own homes to make them more sustainable and durable. About Armstrong World Industries About Green Builder® Media, LLC About INNOVENTIONS at Epcot® About VISION House® in INNOVENTIONS In addition to Green Builder® Media other sponsors for this exciting project include SIEMENS, GM, Ingersoll Rand, Armstrong, Boral, Hanwha Solar, Kohler, National Fire Protection Association, Panasonic, Pella, and Schott.
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