2008 Press Releases


Contacts:
 
Lori Rowley
Associate Marketing Manager
Armstrong Ceilings
Phone: 717.396.5660
larowley@armstrong.com 

Christin McNeil
Senior Account Executive
SBC Public Relations
614.255.3258
cmcneil@sbcadvertising.com
 
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For Immediate Release

ARMSTRONG’S BIOBLOCK
® FIGHTS PRESENCE OF MOLD AND MILDEW IN BASEMENT ENVIRONMENTS

LANCASTER, Pa (August 20, 2008) — For those wanting to utilize basement spaces in their current homes, Armstrong Residential Ceilings is introducing one way to help protect homeowners from the harmful effects of odor- and stain-causing mold and mildew. Armstrong is now applying BioBlock, an anti-microbial treatment, to its popular 1201 and 1205 Raised Panel HomeStyle® ceiling products. Both 1201 and 1205 Raised Panel products offer great ceiling design options and easy access to home systems located above.


FIGHTS SOME MOLD & MILDEW
The performance features of the HomeStyle line’s 1201 and 1205 panels were enhanced with BioBlock to ensure that the ceiling panels were capable of combating odor- and stain-causing mold and mildew bacteria. BioBlock helps to fight this structurally-damaging effect, especially in the basement where moisture can be an ongoing challenge for homeowners.

“Residential spaces with moisture issues, specifically basement areas with little or no ventilation, need extra special treatment,” said Lori Rowley, associate marketing manager – residential ceilings products. “Adding BioBlock to our 1201 and 1205 Raised Panel HomeStyle ceiling panels is a logical evolution for the HomeStyle line, as we were able to address the issues of mold and other bacteria without sacrificing the architectural detail of the panels.”

HIGH DESIGN AESTHETIC
In addition to addressing mold and mildew issues associated with moisture, Armstrong’s 1201 and 1205 Raised Panel ceiling products also possess grid-blending characteristics that improve the overall aesthetic of suspended ceiling treatments. The innovative design of these panels “fool the eye,” making it seem as though the grid suspension system does not exist and is part of the ceiling’s overall patterned look.

ENVIRONMENTALLY FRIENDLY
And, while consumers are sure to benefit from the addition to BioBlock, so will the environment. Homeowners can feel confident that they are not only investing in a great solution for their home, but also investing in the future of Planet Earth. Both of the featured ceiling panels are made of 53 percent recycled material, suitable for any green-building enthusiast and another way Armstrong is fulfilling its commitment to corporate environmental sustainability.

Ranging from $2.10 to $2.50 per square foot, the 1201 and 1205 Raised Panel ceiling panels are available at most home and building supply centers. For more information on the HomeStyle collection and Armstrong’s other decorative ceiling product lines, call 1-877-ARMSTRONG or visit www.armstrong.com.


Company Background
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2007, Armstrong’s net sales totaled $3.6 billion. Based in Lancaster, Pa., Armstrong operates 43 plants in 12 countries and has approximately 14,500 employees worldwide. More information about Armstrong is available at www.armstrong.com.

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