2010 Press Releases
For Immediate Release
LANCASTER, Pa. (June 29, 2010) — Armstrong’s introduction of its new Custom Creations™ residential ceilings product line gives homeowners two reasons to love their drop ceilings again. The Custom Creations collection features Easy Elegance™ coffers and StyleStix™ grid molding – two products designed to quickly and easily add custom style to your home for less.
“Easy Elegance and StyleStix were two new product concepts that scored the highest in Armstrong’s recent consumer research studies in terms of believability, differentiation and purchase intent,” said Lori Rowley, Associate Marketing Manager – Residential Ceilings. “After receiving such an overwhelmingly positive response, we confidently moved the product concepts into development and are looking forward to getting them out into the market and into the rooms of design–savvy homeowners.”
Easy Elegance Coffers
The tiles, which are offered in a black or white finish, can be painted with a latex paint to match any room’s décor. They also inherently protect against mold and mildew – a feature that is ideal for below grade environments. These three designs retail for $2.48 per square foot and offer homeowners the visual variety and flexibility to mix and match panel colors, designs, or even reverse the panel sides to express their own personal style.
StyleStix’s global white color was chosen to perfectly coordinate with existing standard white ceiling tile but StyleStix can also be painted with latex paint for additional customization. Retailing for approximately $1.00 per linear foot, StyleStix enables homeowners to achieve a sophisticated, low maintenance look at a price that’s 1/3rd the cost of creating a deep visual with custom coffer work.
“The best part about the new Custom Creations line is that we designed it with the busy, do-it-yourself homeowner in mind,” said Vicky Landis, Marketing Communications Project Specialist for Armstrong Residential Ceilings. “Not only do they have a high design aesthetic, but both of these products are extremely easy to install, even for novice DIYers, and can be completed in a weekend’s time.”
Armstrong’s Custom Creations line is available exclusively at 30 select Lowe’s stores in the Eastern and Midwestern United States and by special order through Lowes.com. Visit www.armstrong.com for more information or to access material estimators for both Custom Creations products.
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2009, Armstrong’s consolidated net sales totaled approximately $2.8 billion. Based in Lancaster, PA, Armstrong operates 36 plants in nine countries and has approximately 10,800 employees worldwide. For more information, visit www.armstrong.com or become a fan on Facebook.