ARMSTRONG INTRODUCES CUSTOM CREATIONS™
Easy Elegance™ Coffers, StyleStix™ Moldings Create Stylish, Custom Look for Less

LANCASTER, Pa. (June 29, 2010) — Armstrong’s introduction of its new Custom Creations™ residential ceilings product line gives homeowners two reasons to love their drop ceilings again. The Custom Creations collection features Easy Elegance™ coffers and StyleStix™ grid molding – two products designed to quickly and easily add custom style to your home for less.

“Easy Elegance and StyleStix were two new product concepts that scored the highest in Armstrong’s recent consumer research studies in terms of believability, differentiation and purchase intent,” said Lori Rowley, Associate Marketing Manager – Residential Ceilings. “After receiving such an overwhelmingly positive response, we confidently moved the product concepts into development and are looking forward to getting them out into the market and into the rooms of design–savvy homeowners.”

Easy Elegance Coffers
Available in three lightweight, dimensionally embossed styles, Easy Elegance offers a classic coffered look at 1/3rd the cost of custom coffer work. All three Easy Elegance lay-in ceiling tiles – coffer, panel and border – measure 24” x 24” and fit into a standard drop ceiling grid. The coffer is deep set at 2.5”; whereas, the panel design maintains a shallower visual; and the border panel has a flat profile perfect for perimeter cutting needs. Lighting can also be incorporated into the shallower panel tile for use in combination with the coffer and border panels.

The tiles, which are offered in a black or white finish, can be painted with a latex paint to match any room’s décor. They also inherently protect against mold and mildew – a feature that is ideal for below grade environments. These three designs retail for $2.48 per square foot and offer homeowners the visual variety and flexibility to mix and match panel colors, designs, or even reverse the panel sides to express their own personal style.

StyleStix Moldings
The StyleStix snap-on design instantly beautifies an existing drop ceiling by adding a high-end, finished wood molding look to mask the industrial feel of traditional metal grid systems. Wall moldings and main runners are available in 6’ pieces and easily snap directly onto standard 15/16” metal drop ceiling grid. StyleStix was designed for use on 2’ x 2’ ceiling grid profiles only. For homeowners with 2’x4’ ceiling profiles, they can simply install standard 2’ metal cross tees to update their grid design.  

StyleStix’s global white color was chosen to perfectly coordinate with existing standard white ceiling tile but StyleStix can also be painted with latex paint for additional customization. Retailing for approximately $1.00 per linear foot, StyleStix enables homeowners to achieve a sophisticated, low maintenance look at a price that’s 1/3rd the cost of creating a deep visual with custom coffer work.

“The best part about the new Custom Creations line is that we designed it with the busy, do-it-yourself homeowner in mind,” said Vicky Landis, Marketing Communications Project Specialist for Armstrong Residential Ceilings. “Not only do they have a high design aesthetic, but both of these products are extremely easy to install, even for novice DIYers, and can be completed in a weekend’s time.”  

Armstrong’s Custom Creations line is available exclusively at 30 select Lowe’s stores in the Eastern and Midwestern United States and by special order through Lowes.com. Visit www.armstrong.com for more information or to access material estimators for both Custom Creations products.

Company Background

Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2009, Armstrong’s consolidated net sales totaled approximately $2.8 billion. Based in Lancaster, PA, Armstrong operates 36 plants in nine countries and has approximately 10,800 employees worldwide. For more information, visit www.armstrong.com or become a fan on Facebook.

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