For Immediate Release
ARMSTRONG™ RESIDENTIAL CEILINGS INTRODUCES TWO PRODUCT LINES
AT THE INTERNATIONAL BUILDERS’ SHOW
Visit Armstrong at the Show, Booth # W1359
LANCASTER, Pa. (Feb. 7, 2007) — Armstrong Building Products, the category leader in residential design, announced two new
product lines today to attendees of the International Builders’ Show (IBS) in Orlando, Fla. The products, Metallaire™ metal ceilings and Definitions™ Decorative Interior Accents, will be available in March 2007 and continue to help builders and consumers explore new design
The Metallaire product line brings turn-of-the-century pressed metal ceilings to market at a more affordable cost than real
tin. Made of steel, the line offers 12 different patterns and five finishes including white, chrome, stainless, brass and
copper. Metal panels can also serve as a kitchen backsplash. Retailing from $4 to $10 per square foot, Metallaire will be
available exclusively for purchase by special order at Lowe’s.
Definitions Decorative Interior Accents add vertical impact to residential spaces while bridging traditional and contemporary
design. The 6' x 2' panels hang from the ceiling by a simple cable system and come in 16 different finishes — from dramatic
and saturated tones to patterns and natural textures. The panels will retail for between $650 and $700 and can be ordered
directly from Armstrong.
“Armstrong is leading residential ceiling design by providing consumers and builders with a complete offering of products
for any décor, price range and do-it-yourself knowledge level,” said Rich Wiley, associate marketing manager for Armstrong
Residential Ceilings. “The introduction of these two distinct collections in Metallaire and Definitions underscores our commitment
to uncover the design possibilities of the ‘fifth wall.’ ”
At IBS, the Armstrong booth will also feature the nationally known interior designer, Eric Cohler of Eric Cohler Design in
New York City, from Feb. 7 to 8. Nicknamed the “Mixmaster” for his use of contemporary and classical elements, Cohler is also
a member of Armstrong’s Project Michelangelo Design Council. The Council is a consortium of interior designers dedicated to
ceiling design. At the Council’s media event in November 2006, Cohler incorporated Metallaire into his custom vignette.
“Metallaire is in a word ‘extraordinary.’ The product creates a unique decorating opportunity and experience for homeowners,
architects and designers alike and can be used in almost any room in the house – as it mixes comfortably with any style,”
Metallaire and Definitions join an existing suite of decorative ceiling products from Armstrong. This includes WoodHaven™
laminate wood planks and Tin Look™ tiles, which are mineral fiberboard tiles that can be painted to also replicate the look
of pressed metal ceilings.
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2006,
Armstrong’s consolidated net sales totaled approximately $3.4 billion. Based in Lancaster, Pa., Armstrong operates 39 plants
in 10 countries and has approximately 13,000 employees worldwide. More information about Armstrong is available at www.armstrong.com.