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Armstrong Ceilings to Hit High Notes at 2014 International Builders Show

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Lancaster, Pa., February 4 – Armstrong Residential Ceilings offers innovative solutions to home builders, professional contractors – and home buyers – looking to spice up their living spaces. Of all the finishing touches in a home, a decorative ceiling adds impact and helps contribute to the builder’s bottom line.

“A beautiful ceiling for a living space should never be a second thought. Just as a wall color or flooring choice is always an option when re-doing a room, ceilings also should be top of mind,” says Lori Rowley, marketing manager, Armstrong Residential Ceilings. “Ceilings can add beauty to a home while maintaining a healthy budget."

“We listen to our customers and believe there are three factors that contribute to a builder’s success: Achieving cost reductions, selling more homes and creating more satisfied customers. We address each of these needs in a big way, with the broadest collection of products for every type of home, in every region of the country,” adds Rowley.

In the remodeling sector, if looks and other practical solutions aren’t enough of a reason to invest in a new ceiling, maybe more money in the homeowner’s pocket will do the trick. Decorative ceilings can increase the value of a home, says Lawrence Yun, chief economist of the National Association of Realtors (NAR). “Your home is a significant investment and to be able to increase the luxury look of it without breaking the bank will increase your chances for a bigger profit from the sale of your home.”

Armstrong offers many decorative options in tile, plank and panel ceiling choices. Looks range from tin and modern to natural wood looks and traditional styles.

Some of the most popular products are:

  • Easy Elegance™ Coffered Ceiling Panels: Easy Elegance offers a classic coffered look at a budget-friendly price. Made of rigid PVC and available in two lightweight styles and two colors, these panels fit easily into a standard grid system and can be painted to match the style of any room.
  • WoodHaven™ Ceilings: Get the look of natural wood on the ceiling with the WoodHaven collection. The line is made of engineered wood and can be installed directly over an existing ceiling with clips that are included in every package. WoodHaven comes in a variety of finishes.
  • Metallaire™ Metal Ceilings: With 12 patterns and five finishes – white, chrome, lacquered steel, brass and copper – Metallaire pressed metal panels are the crowning touch to any decorating plan. Made of real metal that won’t rust, Metallaire comes in beautiful 19th century historic patterns, and offers coordinating grid kits, cone head nails, border panels and cornices.
  • Tin Look™ Tiles: Available in three beautiful, detailed looks, Tin Look tiles can be painted to match the décor of any home, giving each installation a unique flair. The line easily installs directly to an existing ceiling using Armstrong’s Easy Up® guaranteed installation system or adhesive.

“We offer a solution for every ceiling need. A decorative ceiling is not only an improvement over standard drywall, but builders can add value and differentiate a home by adding a decorative ceiling (instead of drywall),” says Rowley.

For more information, call 1-800-233-3823 or visit Armstrong Residential Ceilings.

About Armstrong World Industries

Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors and ceilings. Based in Lancaster, Pa., Armstrong operates 34 plants in eight countries and has approximately 8,700 employees worldwide. For more information, visit


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