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Armstrong Enhances Home Shopping Experience With Re-Designed Website

Reinvent Your Home From the Top Down with ‘Before & After’ Makeovers and Simple DIY Tips

Lancaster, Pa., August 13 – The internet is a great design resource, provided you know where to look, and Armstrong Residential Ceilings is now making the search for a high-style ceiling easier than before with a newly re-designed website.

“Remodeling can be overwhelming, especially when you lack inspiration. A quick browse through the new Armstrong Ceilings site will not only give you great ideas on easy-to-install ceiling designs, it will simplify your DIY home improvement desires,” explains Lori Rowley, marketing manager, Armstrong Residential Ceilings. “The site is a great find for the design-obsessed who are looking for budget-friendly ideas.”

There’s a lot more to know about ceilings than basic drywall or plaster, and Armstrong makes it easy to separate fact from ceiling myth. For example: Think ceiling options for the home have to look functional – like an office? Unless “office-like” is your style, you don’t have to be stuck with that type of ceiling. Armstrong makes beautiful decorative ceilings that are affordable and easy to install yourself, such as WoodHaven® planks, Easy Elegance™ Coffers, and Metallaire™ panels. Home remodel enthusiasts will easily find information about ceilings, wall solutions, installation systems and decorative solutions, as well as ceiling types, ceiling myths, maintenance and more in the complete Ceilings 101 online guide.

Inspiration & Design
“A beautiful ceiling for your living space should never be a second thought. Just as a wall color or flooring choice are necessary options when re-doing a room, ceilings also should be top of mind,” says Rowley. “Our new site offers some great product ideas that will enhance your home’s beauty and help you stay within budget.”

Photo galleries, videos and room makeover photos reassure the consumer that they are making the right choice when it comes to picking a ceiling. “You will find home improvement ideas on everything from basement renovations to bedrooms,” adds Rowley.

Room scenes are available in large format photos that showcase beauty, texture, color and more in an easy-on-the-eyes visual. Looking for a specific color or style? Visitors can filter which products they want to see. Torn between two different choices? Use the product comparison feature to see what line fits all of your needs.

A ‘before-and-after’ gallery brings the impact of residential ceiling replacements home with visually-inspiring images that highlight the dramatic difference a new ceiling can make by placing the ‘before and after’ images side by side. The photos easily can be shared on social media and also identify the Armstrong ceiling selected with a swatch image and a link to the product detail.

If a picture is worth 1,000 words, a video is worth a million. Get the full effect of a ceiling replacement by tapping into the new video site to get inspiration from designers or ease installation fears by watching a tutorial.

Say ‘Goodbye’ to Complicated Digging
“Users come to our site because they want information. Allowing them to find what they are looking for with ease is a huge part of an enjoyable shopping experience,” explains Rowley.

Search tools do not always work the way they are supposed to, which creates frustration amongst users. The redesigned Armstrong Residential Ceilings site addresses this issue with new and convenient search options. Consumers will be able to easily find information about all products in an orderly and relevant fashion.

Use the new ceiling materials or QUIKSTIX estimator so you know exactly how much the job will cost you. Don’t run around trying to figure out which store has the materials you need – use the “Where to Buy” tool to find out where there is a retailer near you that sells the goods you want. Satellite view option and “Street View” technology almost guarantees that you won’t get lost on the way either. With these improvements Armstrong provides users with a seamless and efficient experience. For more information, visit Armstrong Residential Ceilings.

About Armstrong World Industries

Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors and ceilings. Based in Lancaster, Pa., Armstrong operates 34 plants in eight countries and has approximately 8,700 employees worldwide. For more information, visit www.armstrong.com.

NEWS CONTACT

Michele Zelman, mjzelman@armstrong.com or mjzelman@cherryleaf.net
Emily Cappiello, ecappiello@cherryleaf.net.

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