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| Monster House Discovers Armstrong Floors Are Just What the Teachers Ordered |
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Click here for high resolution photos
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LANCASTER, PA, Dec. 20, 2004 – Were you ever lucky enough to get a glimpse into the sacred, secretive faculty room when you
were in elementary school? If so, you have the traditional, time-worn image of where teachers hang out when not in the classroom:
a sterile, out-of-date, unimaginative, and—to sum it all up—uninspiring faculty room.
That’s exactly what the Discovery Channel’s “Monster House” remodeling crew was faced with when it accepted the challenge
of renovating the Teacher’s Lounge at Sherman Oaks Elementary School, one of the largest primary grade campuses in the Los
Angeles Unified School District.
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With the goal of creating a room that was more inviting, relaxing, functional, and yes, inspiring, the producers of “Monster
House” selected Armstrong’s commercial vinyl tile flooring to help transform the lounge to an eye-catching, vibrant space
for both work and rest.
According to Charlene Warwick, the school’s principal, the room receives a lot of use from the Sherman Oaks teachers, who
see it as their retreat for lesson planning, lunch and time away from demands of the job. And so, a floor was required that
would withstand constant daily traffic, but would be comfortable and visually pleasing as well.
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“We wanted to replace the stark, generic floor with one that would look fresh, not institutional, but would be extremely durable
and match the décor we had in mind,” said Josh Peters of Original Productions, the film production company behind “Monster
House.”
After meeting with representatives of the 45-member faculty, who dreamed of an “ultimate teachers’ lounge” that would somehow
bring the outdoors into the windowless room, the Monster House team decided to diversify the atmosphere by creating two separate
rooms from the original one—transforming it into both a casual coffee lounge and an inspiring “outdoor” courtyard.
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The contemporary coffee house setting features an espresso bar formed from giant coffee mugs, along with privacy booths complete
with computers, sound systems and massage chairs—so teachers can work, as well as relax, when not in the classroom. Blanketing
the innovative coffee lounge’s floor is 700 square feet of Armstrong’s scuff-resistant Medium Cherry Timberline commercial vinyl sheet, combining the rich, red, warm look of natural wood graining with the high-performance and cost benefits
of vinyl sheet.
Peters says the floor was exactly what the design team wanted—“a classy yet classic coffeehouse feel that’s durable, has just
the right warmth and texture, and complements the antique-style walls.”
The coffee house adjoins the 650-square-foot courtyard, instilling a sense of tranquility and relaxation by recreating indoors
the natural outdoor environment. That pastoral feeling is enhanced by Armstrong’s Weathered Sand Perspectives commercial vinyl sheet, with its subtly abstract, earth-tone design and protective urethane finish.
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Did the Monster House remodeling job truly impress and inspire as intended?
Warwick reports, “I walk into the room each morning as a reality check—I can’t help but ask myself if it is just a dream.”
One teacher said, “I experienced terrible traffic this morning, but when I opened the door to this room, a calm came over
me—what a gift this is!” A colleague commented, “I’ve been here 15 years and have never felt so appreciated.”
The Teacher’s Lounge renovation made its debut on a rare two-episode fall broadcast of “Monster House.”
In each episode of “Monster House,” host Steve Watson and his team of selected builders have just five days to do what normally
would take at least several weeks—super-creatively and totally transform a sizable living space. The building owners agree
to a particular, often offbeat theme—like car racing or disco, for example, but then take a leap of faith and allow the crew
to do its thing. If the crew pulls it off successfully, each of the builders is awarded a $4,000 tool package.
Earlier in 2004, Armstrong partnered with “Monster House” for the creation of its New York House—an original, funky testimonial to The Big Apple’s culture, featuring a kitchen with a Coney Island hot dog cart and a refrigerator
styled after the Chrysler Building, as well as a dining room whose over-sized, metal table replicates the Triborough Bridge
and whose bar is set within a subway train facade.
Serving as platform for the train and bridge is 360 square feet of Armstrong’s St. Albans Grey laminate from the Nature’s Gallery® Collection—realistically embossed 15½-inch-square stone offset by ivory-toned grout imaging—adding
class and comfort to the at-home urban setting.
“Monster House” airs at 8 p.m. and again at 11 p.m. on the Discovery Channel’s Monday evening prime-time line-up—the most
watched Monday night programming on cable. More information on “Monster House” can be found on its home page at www.monsterhouse.tv.
Photos courtesy of Original Productions. Armstrong World Industries Armstrong World Industries, Inc., a subsidiary of Armstrong Holdings, Inc., is a global leader in the design and manufacture
of floors, ceilings and cabinets. In 2003, Armstrong’s net sales totaled more than $3 billion. Founded in 1860, Armstrong
has approximately 15,200 employees worldwide. Armstrong Floor Products and its powerhouse family of brands – Armstrong®,
Bruce® Hardwood Floors, Hartco® Quality Wood Flooring, Robbins® Fine Hardwood Flooring, Desso® Textile Floorcoverings and
Desso DLW Sports Systems – offer the most extensive portfolio of flooring products available, including branded vinyl, laminate,
Genuine Linoleum™, hardwoods, carpets, ceramics and sports surfaces for residential and commercial applications. More information
about Armstrong is available on the Internet at www.armstrong.com. Consumer inquiries can be directed to 1-800-233-3823, or via e-mail at customerservice@armstrong.com. ###
™ and ® indicate trademarks of Armstrong World Industries, Inc.
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