(June 3, 2026 - Chicago, IL) – Turf, a global leader in acoustic solutions operating at the intersection of art, architecture, and technology, introduces 10 new, vivid Hues to the brand’s exclusive palette, growing it to 42 total colors. Building on their ongoing collaboration with CMF expert Carolyn Ames Noble, the new colors were designed to pair seamlessly with the brand's expansive portfolio, including the celebrated Wood Grains, Wood Textures, and Stone Textures collections. The expanded Hues palette serves as the next evolution of Turf’s color offering, integrating color, sound, and materiality to explore how environments influence emotion, perception and overall well-being.
“At Turf, we design acoustic solutions that do more than manage sound; we make sure – through colors, textures, and form – that they actively contribute to the emotional and sensory experience of a space,” said Robert MacMeccan, president of Turf. “With the introduction of the new Hues, we are providing architects, designers and specifiers with a chromatic toolkit rooted in neuorasethetics and sensory design, allowing for an innovative approach to everyday acoustic design.”
Building upon Turf’s established research from the original Hues palette, which focused on an in-depth look at trends, market landscape, and sales data, the new Hues collection introduces a critical next layer of human emotion by embracing neuroaesthetics – the study of how visual aesthetics impact psychological and physiological states. Providing specifiers with emotionally attuned offerings, the new colors bring vibrancy with more saturated color options, including warm beiges and browns, along with vivid blues, greens, oranges, and more. With playful and energizing colors, the new Hues reflect an optimistic view of interior design, adding a sense of balance, brightness, and "rebellious joy" to the built environment. Whether fostering a connection to nature to improve memory and focus in quiet zones, or acting as a dopamine trigger to elevate mood and excitement in collaborative spaces, the new colors function beautifully as standalone colors, while also complementing the existing Hues palette. As a cohesive collection, they offer intentional combinations that can be layered together or paired with Turf’s Stone and Wood Texture lines, adding tactile interest and visual depth to inclusive environments.
Aligning with Turf's commitment to a sustainably built environment, the new Hues collection is crafted from the brand's signature 9mm, 60% pre-consumer recycled PET felt, ensuring both long-lasting durability and a timeless aesthetic.
Launching during NeoCon 2026 at the Turf Design Experience Center (Suite 10-1048), the expanded Hues palette highlights Turf's commitment to pushing the boundaries of architectural acoustics and extending sound performance beyond function to shape the emotional and psychological experience of interiors. By merging high-performance materials with a research-backed color strategy, the expanded palette empowers designers to create environments that are both emotionally resonant and visually refined.
For more information on the New Hues palette, please visit: https://turf.design/colorspage
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